The anatomy of Fenty’s success
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"bc22c0c7ba45d01beca459d8502f9239","s":"ffc70c02ae66fe57"}
Fenty's glow of success. Image credit: Fenty Beauty