The anatomy of Fenty’s success
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"03f0446de4a1fcb51cfdc8667482ccfb","s":"94acb80e28f625fd"}
Fenty's glow of success. Image credit: Fenty Beauty