The anatomy of Fenty’s success
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"a6b2dc8ea419caf2a148546d18567f92","s":"bebabc4bd25e25e3"}
Fenty's glow of success. Image credit: Fenty Beauty