The anatomy of Fenty’s success
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"2dedf8cff8b904a9c5e8863ea321fe63","s":"85ad422345f7a417"}
Fenty's glow of success. Image credit: Fenty Beauty