The anatomy of Fenty’s success
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"e6ee5249456a39c9c7629fe3927ff0f3","s":"655970942a83d932"}
Fenty's glow of success. Image credit: Fenty Beauty