Laura Borgstede is CEO of Calysto Communications
The art of B2B storytelling
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Media/publishing,Opinion | No 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","iv":"5e21f28ecaea72e609d2ec040c170e15","s":"ce85f413fd81c629"}