The art of B2B storytelling
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"36e1a94da9ae6a77aa54ba41fd915329","s":"3c427eae0c20b1dc"}
Laura Borgstede is CEO of Calysto Communications