The art of B2B storytelling
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"a126a08808c7c3a893f64c52b326a3eb","s":"287b7fb70ed55049"}
Laura Borgstede is CEO of Calysto Communications