The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"518df7cc06eeaa14d77fc101747ff412","s":"d8acd1227d040a2c"}
Laura Borgstede is CEO of Calysto Communications