Laura Borgstede is CEO of Calysto Communications
The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/publishing,Opinion | No 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","iv":"768b1a60c77158ad11ef2b6b80d91c3c","s":"4316dd6588f8a8cb"}