The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"a702bc863f3db4af7820b42d1756b16f","s":"1cc57f492bd8264f"}
Laura Borgstede is CEO of Calysto Communications