The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"afda633480f33918daaf50f00293e8a1","s":"a95a15097132e729"}
Laura Borgstede is CEO of Calysto Communications