The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No Comments{"ct":"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","iv":"12076d4aec578561689e351d886306f4","s":"bf766e8684f7f5e3"}
Laura Borgstede is CEO of Calysto Communications