The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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","iv":"8a36a382df9aaac898d5acf9d7515f46","s":"71bffd1ece69b621"}
Laura Borgstede is CEO of Calysto Communications