The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No Comments{"ct":"p7ROiJA5teUzhzPUv6WTIIBtRJJvU6YT0noWoDB2C+cDsAgGEIgfSTdcjipPJPQz4MdMouTo6Wz70y6wyA+J6yDxALgQBH\/ADsNyi3BnBVcqS5NxJl0WmTLvAC\/tk2MlVP7M\/d6AoVNvICfTLIVfYYfK7gukr2OQ1xYJR6xAyce+ZC14xJFWr0L31sJBFAi7jWjtjyBM59Wbl6tqSCFCFOgN1TwptSkjUrKxfODVFn+ev6YliBTFgkAGR\/YIM+UNgwdStxpZTezA+LHUPIofP6AHAyaOSo4kQ15MxSmSmdweTjy45208bZ8gDBf2TXqVxu+I+taT8f+DK9ZPgx18X84xSo6KGkAdgoUXIcPSKdHbSLle6kLqFK7Ru9kqhDCdRVJMRSxORxbyWhUwMF2PKx6JNnzKOS\/mguZIbPSQ2jWwOLuPjxHUog5cFPkxyDkjaYKc\/OKX6DC7oqUWmDpbRgImKAua0tiTza9Ih5\/jJM7ymcmmrfF3xRAuGbpZ7IWVxt8LKmkvhjoDiuGZZnDY23Wo7AQXAL63oCXYqi5qYgK67O\/dmmGaddXbukUoILgjyX5Ri72P5wrpXZYY2LliDGyg4a6khHZSs4zjF5Uylk3GRMX1T9otTXAU0LuUUsyCQFKc0Jga3tT\/iNsdxvyeFacdRqKCdJr2vmiyvEaTX4mmr7xhpfJCdu4V+pKNk3ExO7OnuOgAtRlEfkpA\/wLabLrhnY6\/RC2XLN4OHp8Hb6EiidVVshnwTefVrkh1hraPX3P+K7fE+xpnodaEILi\/dvh4PCHEqLPDQkk6SHlYEjfMtHrCQUZtJhbnogyRQNbtEByqSZGy\/AUWJ1YXuh\/YP93tFnNAAfjZBH7GoIY7FjPyH+IiNMICF19nzjmIHcUArLj7XBUcpSojcsX69+FVS+al0ZrWF+Cox0wk0AlGFnQ\/sneO2Zg2h9LRz4U623q4Zx\/pFLw4sLM+02jXa2iImlR8Dxbil9MnCzvVtxacGNdJGVnQq1NaOsvcY3lRkPBWd6AGNDTykoHmVxDP95RsYj+t1ntpGpBy+05e\/IzKGMS2uiU+3rK89JJcSEDLFG3YWzFylwxI7uqzZ9S+5DIGgR4Z5gQ264HLQto1apaM\/Qsco1GOsi5hKQFVNpN3jDgVilD2BHNEJu0vaoAFAoVjDd5RCmGMQfoy7gwy5cAGVR0gAxs+zFZy2vUvZhR47R46FskHFCiECqS8DsA3KubciyiRHvQLl8RpojMpR8REvDbZRG6g8j5ZOOBpDuce9XLIJoOmKJcd9h3U7HbJvsiEf25x9XYrUPX35fb8uGcDL8UEQtYXAQ8Jgkc5Fj9SPfkCk\/i16sh+Qa0rDvEiK+p76C0d8gYb+olcokua\/3A013UzOQqV8oEvs2VLmz8UDgpgW6eVW\/PZa6K+Wyc+4me09BER518ExH\/HtH8QA9Le78nbwaWdpLA31Cl233nVIxy\/K4Uynr61p4G40AtJZFdTeiihlo+cTlNcdkUtfQCZYjijjI\/v0nyRVywaOS3dCVJiHBLDTL+T\/2pc43VRx62vdzW4xXyhCdhe+oHdeZMOrWllYRtdZKRXJwfBa3vlPxoqPrdraq+SJPmarQKRBN1LL0iv67SiiP+QuIi\/hvXLFJiOPgiOeBAbOdncVQxIVS2ii29b1BJvs4t4Yqkgg\/Xd5JJKSF4Lzhk+yveg+kkuo3G8e1ay60s6cqj+xK7dKctCpqUnwXxlXR4+mmvxSks1FEycXVytwUWOZnhCQSULZypMacQFgvI4+wFhe3YtcpEa5k6y3FeAb\/9A8Xa1szVcMpfZMqOa2SvzkXsECyS1uhRTzvkZkslikXQSFn0lzn4SMAvS8OEhFTktVSPCEXv1cmPic1Af+nzNZ0VqUtrBSXZgIssJyIho4t2rfqxsCNRSs585SXCsEDCGRXf7np7GXWYR8H+CaXQtoXwsHVdEW\/k2d1MZpr+7NxruGJJQX89aebcvHcWRfdpiN7Ki4H0HFOpJS\/uLVJUziadB29rQpSsxACOnXlZnnOwCLHtxIBqX+l2zNwvTX\/nX13uyzzZ1j2ij392huJOre+GCdz8urC7ev4B5xJJpow7KNC\/XEqzcKfkxaFlFgd37H7\/z6c2ACVLr0sGzeExqAo9IoXv3DILRwcw\/WU761TI8o8uZASQFqv0Wzp8xFUINdfWtkqkwkbmJ+DzIEtLlJ3bayxNBFO5NwmHG20k07bY6RREYj2G1g7PYBp5\/AesL7fld5OFSkpze9hzcYZfAlt3rRc0G17weFqKhZzQFZeTn5sQmwP\/lZBlrgCneoJUYIklISuKgnFiydeY3KGNxuWkNIQth5tU0adQBQxvyEiRsfHlsOLKugKCagN8Vu\/jFxeClKl47MkRF3JlaMEuaKL28pCCOPTWKXcDxrWRszejk6nNHwoLFddoY8Y2HcD0mfixOBilI0wigwYAOquFyVUDYMXYHi1Y6gHbarnzH3TsrnIFd52ax+APqCj+x2kQCV0mw8HM3WkCcu3KnBJNlOvE5NMTrXjTPryRbSGFQXR6txKUtY4KIwWp0Sa17HAovmnsas8obxCaZXubig5xSt0v0L9++M5MaBU\/cvzR1RGIV44MKXfhVYkBXVfWiREKs19SOuMIx3PMJCJv4BGe8Xb8ETWT4OPI06a327hpyqBTkh85zthAswx1izo3msLK62AXvE9bBaTUHm1MY6TuwXs\/Ko5xm+qlRLGY8pCmy8k46yc9heZJlIb5+T7y7qn87dpXxEkhb7ZgS32yTwbh2yi4p0r8V8WAIMoflnB\/gj+yb9eieyVJ0tbvLHdXgK5BIj53Zds32XGNklvQ9TKfGSGR0a+OdjcXgkHniJnfMFMQKQ1FOqSbGjZmIXVb\/9t+f5PJFgdKWLwvFHWQUPhcWm3YN9gL21emmenmmBkPHQZ6TT8bpzJ\/ZQHbZ09z6hC8r8gEXj7Ko3JOA03YB2wyzv70kSx1hWNEIiN9KHd+FTHX4k6FDLhZhoUNQYZpyiT1TeyBnJHZxkqYThZFaY4k3slHKKIYdD4cBy872hbpxDqB37\/Sqo7daZ6tL5mRynKlgeLcoFIeFYX8I5pQwbFMYs8dRoLVH6Ki2pN75UU\/2iU5YdYXoga81UJfoH\/mu\/mHACQMmKwnw4WRu1yednT8LMePuW0xJKeZPMlESfngj5SXqfIihPCYklbHUxJ8dj9XA3WuooJrk9W+x6ltl4nJkmKfnckJsRfsf4AMHkSWE1GjCMfRqGseUt7+XxDvXdJZxPzfbnwAn0BfUIrDyN5jkuNqt80qygge2+1RiYizLS6UikoWVfSgNV9dg+VwIp9wIKX5LCemwosPe5WiH0USEwNO1+npVcz\/zhz7mmRIu31sf0RGGFZUOFFo6I64zehFjlV0k9ZtdRZW5H+6qk7jnYuXItin+IHOFskFw0AKL7WiZZr8CH7nyEnAMDoXPirQx5Po2bT9dRBR9Rt5+k\/oWAxWj4g1tuT2sWcTy68tp\/kdXHQEAd8gusJFICbWyeXFyr5UrKVwIfyIrwUW+Qyhqfvq7oq\/Z27fUaW+n4SQym0UkSM092jw6gYDjidD1HYlhE78xN1kro87mQ9lgIO8YHnLcCDzwZo+7tv7PPMmRvTXgqr8cplbYmehw77mXmaYFf\/2MfxmqCLsa7W4wJnj05dSymuyfkGPL0ImPWt3Rdlt107cpgqj8tZrdFPS8KOSy6\/vo6P00TgdDurlZczZvB146RGbyVDUkGGrgtBMq3rCtvOCSpFt2m8YTciTcJi\/cG10CHmJVxDV4svLM\/GLC5wmrKOon5WPy+Gk5Ou7AEMKK+ebuqdUnbpGoGMZ+1VbOYedLUvk5+bxeAqQj7+B0LOkBs3aH5AdYOMed6I3fwsFATgcyzuO0xwtoPGv6DL42r0N2tuTfoSsm148Npc5U9fwqb5SLOPFlF0j8SYyGmuvTDwjr6WD05e7VobIn0mlhOS+j41\/YsBKtYkv0ESMrxfxHZPJW4n6iO\/9aKhMBm6Q0VPigXvJaCol9IW1INiR8IWoJm5lnYYR207lL5GzzvFXweOUolWHljc9bH2i6IPwQ62N1rCMDCzTe61qnlB9v13H1o0BRFKrS2XGTxCLUnnhvcWZBczxFfE9Z\/ad0QeHrlPz2Ug1YUkpc1eLUmiurALYdy7Guril2m+lbALwWQocQJcoKXUSAHmZIoCs\/gOSWGdM6xLRSSXyV6W+u4VyeNtR5VfIC4CU3m9netKZ\/0Z7Qn87cZjed0LKkNSxIIfnaSW9YmQOdgJFJZ9kRtWggGV0Jtgc\/WxTvGpSMEh2nGDRDFNzGOi7lYBOuaLa2Y8bPMDCffnM2+etQjm2ugYgh7uBtpO5Llnn9z\/\/crLR38ls8081I+bGjVgd6XD1HkYiVaEMorWoBoLiz\/cV8+LBKKbLdy1LKXbY5kNzNVXo7BEa7RK1qrQjUFuG6asylWoiDnK7kRGtvcvHnFIdIQC1RuJjbUVg6FmGJLxdg\/B5Nqv2+l7b4KPDLuwRI9khtFt8GFfwabiaIErpTtY5Nnrf7A1h9bGfW8GgFTayAocntm7cnTUp\/aA62wcjo2aCbbOIfjUqfTMqRuXjFlznJQe4v2NPa0GhuBDLP5nJv0p3Geas9JMnZLy2LZ4yfE15ISt0NpB5BLqkpl\/R\/BQaQ50AfBHwuKW458gcZSDuGQXtGfepWB+WiE8vUwW0FysyevHMEJ3Vbqh5MZb9RbQSvLUFFjlb+OCnUGvdSx+lduRjizIPSEix37va5Lgw0RolYms0OAtjXEIwp2KIK1oItIEaSCNYd0cEJLWjhX7CJVLGMtRjyiM8wZ4GMOC0KJ6FI9tmgj7W0TXcbb3NOovhZLJP6ChXquhKelOujhKDdliW4Qcb02kpEmnIOpKtgTiPgouBxSUgLdIP\/GYUBnw217N4lXMkTNMrvNIZNcJXa8GCPTfoNGGY5K6spTK20v1143tSsE21zKhyE4layo0OAs0PXts\/11ZEm+RcgJl\/2YcWjKC1MHPeleOJLtNuSrgtkfXB2vw5kJkWSsCmekxxXwMk7wJPuyUeagFDyFxRjQD0I0bg1+PihJDl5dtlPb3FUIFU7Y\/LTubn+3Nw3dYflnEsDX0qYW7bRKKqXS1Fu6gtHvlRy4bjkj0iqxjxKmPbaJXkIHXdUCdz+xsEsOlaD2KzRwUimOPH6rFj7SRWSUQCDng25QT0UQEcDr4Qup+NJaSz4s2\/WPnwu21TPG1iG82wGGWfCXm\/LOAyHSI0Up8o3JgYqg84lPqswkJqh93y3x9mSRzrO8RltkSLjXL9rxvoaHIhEVdhbede+qg2Jw\/dl1JT0T6UKJPOoGEl5co++Jm6ZAISS9INZqs1gGmFEruSCvSRAQfKIxwxAai4r9bADvdmo4Z2Ofl0LIkY4W7GFj\/MGXQwgCFP6V9HvzNt9c3zoJOJ+DMwrluODYRxRn7+qUP7ZlFYWlvmvUU7dwbDQzSHtscB3DCwPeIZU+9+KV2GROa88MdP6GyXfRxrWi1f6T3zqY5nqgiMuaASI2AOcqgN3dyR27zfTabg\/rx2bn4JpeV2q4GJyNglwPHoeqFQDZy5DjvEUzcJ9qCNceBhJlCIRnCSaEfsjEk8aD4kqeFqoleTJSNHCxXC5Kdc7Lqag8LZmRPhAepFTBbBID4vutmdf\/2WGfBK2cNg79jTD6jB4wSBbN40NnCv9V+dOuivWiWsH4scyfbek3SLAhhx3J3\/ANWawgb68p8x+YOrgucyqBKIHS3TojYWtnmiRAB7FHN7fXSfCrBVcx+sH1hlqgh2nHgt7tfwpPv61sdU4BKzNG+0d\/u31suD23RFOtEPx9GNK7NvTqfYBEpo+ZpsHJ1BTBHjKb5hZ1HPAWo3h8bPKOefUASvkG6biD6b4sL583GUHdd7PoSn4nikeIEybDCR9eClUfNVfQhldjitCl0uGxSFeQDZSbjHxKhg5cuQaFuijFwH56k6unOcVAKARfgeDvSxF5pXafRQk6jrFW6C2KvCVtRbJ5Zqq4skMzH6l8dgSHJTzwtbl+f2uQ6qNxDjaKYoD7V0iEtVl54gaRUJ0D7jMi7XJ2oczQ9BcjKBO8VKT0yGXlS5IJ2ir8pZkfPeG\/j38qmGdfNi8jdwJsF+igHQjSIRkfM2CrIc7ajtGitPC4yLuilDlmUBjsrJ8uC7pNYJWscI0LsFohjfStKV3pgBtppW3cX3UrDG12AhiBEnAPDrbJR5+JcWXxJnLPXn0NMpSVzGt73NWvlNgYaSZNwgTj8daKuUCGks9GdmiZ7sIEh8wsMJ9hhneDOpLq4pPGi+JM3X76xwixsmk7vNEOkGIR8IvKzyRfNZgYIe4WjloWj9vLezJu1VXGKr\/e7QBO5J8f0aauZUf3Qg64JE0RdXW3QEy+0aRGwnQ\/wQfefvT8G2HH\/9DUmAZD7S1+4nWZ1xP7Y+Eog8IJ91xeuuY6dwbFOADdj+C0YwtnW0yqSyXwfZTZzh84c69xZ4cvm0oufKGS8Jf4Sw+8w50dejFGrflI7KJi1VmCcPNeJJZGDjOsgk5QkGuD5+rg4HjUzDDxeynfYIoeu6p3qNV\/eOF+YrIzbJgo+ryZDYLa5z808P0CIho9iysDMCSPqQ6jZBdblvwq2XWCGaO8RGxz5DuBbzFmmjGIRDcwbnFxVrhyWi39ISH8bg0tmH8XsBcUdxDEkiJXXjPfT\/9b7gFBf9hyAQpnaaGF6hWYjPTYRzhXjRUWGsj4VpSYvKxQQ+BDvyhMNZRivYlBBuRjQe0mSaxbj+aDbHSvuWiIjjahEMY5FjzvP\/TErw9WYkFWY6cNxYZAJs9FmECHoHRfsXz3HMrF0cStz2JYQeMqPFGgSXizagchwJ349+W2TOpcV6C9f42xo\/gsb9ISki+CLzeYUEEm\/kvFObTBiIxilOBDNhBhrshsM\/5svG+MRNcyGvKMDeOOsiEiLBRv6bg4lDQn7ci2w1NWwI2kEtNnbMJ\/XN057FJ7GtiXHsu0vICUscHxk6h5PM7SmXxVlhjUpVSjZ9HgkKJavlXBq5Ky9Vt5\/HWg04ft6xLDNleFht0Pvku50YgzclFCPx5+3hfwGvDDi4KwUv16iOGQg4utYHSIlW90C4FVrQAU1D7LiONkLTh7ztbs85LFTo4s9auYhPf3PNAtN5FECmhyXnmH+ZIsvksIJscwO0Bupy3cqWqFTVvaWQrs2RFMH7r2MZHHtLqy0vVWEF8FAdocvtSR8DsqlHwZF1HXMZiaJrt64QPNANUbgeFsoQ6A0CTgsoOWpg2tofUyDX0VDOATXep2BgBUO+NS9hUfw880jPWSNaJuAi+GJ1gyUxhikrTQoNzsd51ZPBUFGp2QmHd62w04FQ0ipeWuKKaKCGkdDs=","iv":"d51504f79de948392ce84af13ace0b61","s":"ae98d6a91b08b036"}
Laura Borgstede is CEO of Calysto Communications