The art of B2B storytelling
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Media/Publishing,Opinion | No 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ciRAYocl1xqugZTg\/G9Z7qR5SrqyEu16ZYw3RpKTmNom5dGTB8ybVt2u2VsjANKBzSWvqa\/L0WKZMW48Pufy2h3lBPCT02e1TzcrZeWNPFxu7Vsyf5B03ms+70aFd\/oIjz2cYVMxOzTYz5ggXZwjuogFlEsQhv3fkWt6\/h3GEOZQliwedJpsJLuk\/6yOSyIhQ3\/swYs19sbRL4z\/oWZCXSIJS1cp8SZgebvA6R9zJk0QLYxEztBX8G4zCnpS1P0J09EE0gvjZ1TVJHILYB1t4kABmVEAucu2jab66lA\/\/sUBB9DViBQO4jSkwkLG+Z7skZWL9JaFbQS0TS4JmOSw8HBfen\/r8r8IDfeK8\/aZBVFJXNat44ZzxsBTN5lhgeyI2bqYBeQICgBZTgklhLAvNsDxL3BuC9WYgJYFA3MJmwU4elActadQ\/O0SmXTOogX\/hJs20atDVKyg3gXlgfeXqxXXicIHL90uNp4vQVV9tl8ns6Rip85eke5qiXFVf2Li4RVwJBiQ9e902f6nFAJtvlwXnKBSZ+3eEo1Gj2lANsrSngbkHiSiHTKLaYr\/75NusetgBsnkiMKat91EaJVKxCDej6DzJrdmGIMEOhUtM1FfVzSD86kyJJqw5z3mBUvJMNKw2SxYVr\/vmdm2Z+G8Er4TqwpFKziHBmEz5R6h3mA5Os\/ebCnmRg4iQWbf4XG5pZNoksq+n6Wb1PwFYoXS0IKLZ5+kMwhuxwhJi42myCsFuDsH5dyZIaH1RfLEAKD9wLWwJ5vFr26VDoS8+\/HPXlmjTXqWoQfq5A\/U0L0Z0JhaeYGaGUwz+uSaJhrl1cyreDwinahEBZYffaBN6l2VFlsRAKsgu79OAvndIj6XpyFJtJlZjnOW6s1x3ouuzSP0\/V7k0BcC0F2tR9FAne8SUfUkchiarNS64zxXfpXHgHMxijT6TyJLO47vN44FIsUJv8CgFRbA8UfN2CGVGZQFpJKFPfC6iI++4yegDwvgp2DmV+BzozzHLur4ugrkXc3XkYUITZ+4o+4e2oCXzIEg0CZoWB\/EXs9Dv+snFsXostDlZiGKLP4CyW72ndQHe\/wqFpiDvQCnxyUD53xyZ4bbgq6wEGxiS02Bi6547ZefC0O9stpfiZWA+IGTrXQjvLJozvFkSd3LmXjYp7qM\/AXx3fHLMfqNNAsIJqiDd4l3pnf9BqJt5zXAEVaHl+bPeML5AX8Y+yvZZQE1M1ar0CTAONopUU3ngM+4FshgViTwcVCndC6Q4pJWHr8VvkmxBFamt20SquL9l1\/YlzhJrB+abvaC3hnkT8g22wNcRw5ak9jPO5oUc4u9oKXr8BW\/Rk7lx1VdZqat8KNAize8uP8bUX5v8mP4CvpyZcQBqszO2WIHolQSACCJ5GM2QH19rBFEsFofFF5SwOxi9YCVJd74HT8CD+\/9RkKpg5IIY3+h\/0dQLcyVIZja1bH6oxb6FeymzdrcgsdFra1zZ07sBSyn6pydqodur3j4vgd2tojnoxosfex6oBJ8naBvau1mlxYpAOWYJqHA7iTnOnF2Vmshy77Xg+b7F5zAUus13m3Uv9PjihJcaIoo9t0gyzJ28brM8e1JvwC4\/bscb0U9I94ICi8gNwMsT2LXB5\/NMF4pCSaYQAOocSY7udFOk8X2drvl4UFhForFEqwANXwIp4GlQIBKXjCugOGmdh2xLFq7MxC7aZj6MivjzTCMjsDA\/\/cT8kvpaN31lBYU0yshpez0E2Mgq2LPm4Lo0NdH\/fRRdBYNuc\/GdqzexddGB9o5jmdS+LvTejeKN1Xu1gIqv7B8n6Y9ohioQnweMdnLaaFYfWu7p5tqcKzr54sgUE8wIK0xOIZhD\/b+FezR8ZKABOjivX5\/TzL9rdBAynjGRmt\/Q0CQpL9TuDMD9aFjjDKGEfOTeoRmdekXcFQ23K77BerkAB1\/8aTp\/WUOYAIYMAm+NvQefPGjS4oR2B\/Qgk5jwGrdLKbRGEoH5QMYikqoZQv5riN8R83FUQ\/1yewvbYhgjI1n+W9wJ3Y7ZM7e+wDScCMIHkEPPixGHGw8kN0VJ1m8ZVKhLpHJAjF4VypvUBpwh8igakwqniP1C8t\/6R09u3SeM4a1H+H+iJ0i2RCKZsMI5SJZWEct8FKEbykKBmwSeT8qtO9c0av4tHkITHfBH6DcaRKcflGlrRMQcsjQtbVWLfXVqtS\/2viQm7wPX4nEX201dfI6R9n4+4LUmMozSx4AsK4QAarwTGaPmcj10TawgtrXO+HBwyWLYtXv6uz2rPmW7n\/RWHJmfPPnWOc4ei46Zo8X2zqY88nnkPN2kl9DbAoGMiL4ITuhgp7Lr0YIFYnxto7HhxVmX9\/cIMWU2XwMyeTJ0yZ1lSl0voZO8t7x8XI9+LZA5g7lQS9Q4nERNnCDeJdu6Pzy42Rp8bQKSg1y12jawTslYjUWFU8FYoXWY1nmnnZqLpS1aX9M41x5tC42Q1lnLpQYm4xwvV94xAHb0DxKAoNFRe4ozs=","iv":"a0865fa62cfdb6b00795f8beb789a3fd","s":"be15daa1873bd896"}
Laura Borgstede is CEO of Calysto Communications