Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
The birth of China’s cultural opinion leaders
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"f2328400546ad29d67c78387c4b7d2cc","s":"0752ca914d52605e"}