Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou The birth of China’s cultural opinion leaders
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou {"ct":"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","iv":"bf6146eab4f85f287a34b12f184ac200","s":"a67c3564922bcafe"}