Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou
The birth of China’s cultural opinion leaders
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"806285f1855941c7bb85a8cc1d1e4588","s":"6b30494a01a4b177"}