Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou The birth of China’s cultural opinion leaders
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou {"ct":"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","iv":"b2860705d1a52228b9ada31594febfb1","s":"d9769091a1ac7d59"}