Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou The birth of China’s cultural opinion leaders
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Brands should use insights from cultural opinion leaders (COL) during the product development phase. Image credit: Rui Zhou {"ct":"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","iv":"1199edf8e6385c4a168be583e9de7c44","s":"5e2f542e986d0969"}