The boss belongs on the shop floor: Lessons for luxury from Elon Musk
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"fccbdfaf86a3725e471f7b7c66524c25","s":"4393f88866e71e7a"}
Zornitza Stefanova