Zornitza Stefanova
The boss belongs on the shop floor: Lessons for luxury from Elon Musk
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"244b9003f47ff244449511bc9800e228","s":"9605bfaa75fb8183"}