The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"9f29c552900847ee5c8a2966214ae8cf","s":"79ab3ebb22b34447"}
Ruffling feathers