The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"11db3697ea1c17e3df1752823d6ea9ec","s":"701389cfd395e5b5"}
Ruffling feathers