The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1fb3fc37388acd3c5962a0d30f60aa94","s":"170b36208bb653b7"}
Ruffling feathers