The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"g5l15I4eGwNNi5BiWkWts3geolQf1+NLCuPdVzQ\/XVcBJx8p\/wDdeaxAnPFClqwulMbfpE28t3QF+ClJmM5adebiuF\/qT3nRlVPnXkU3qS79hlKmBYdd5jWaIyEzwHyUeQ1tKZUz\/KAg9+TWAyzwBRZzcZLGbxpQiJ7x6m3LAwIw8NpUaanU96xTcQZVLNIU2+7qVcDE+7MrF8quVA24if7I6R3eVkx\/nGAJa\/b80pH2EUeCmQ\/UJ7zKCvsOMSSxjO\/nRezbIo48FZGfaXE57RO5tcu9JlXRCab9E1IJiITvGn5\/XkPyp4L0McA\/ytXETd6UDzdxaucIltKaH7Vi5ky4g7DHfrplUduWV9IvuWFCNXz3DBmlnXZqAODTaOUt3OoJFYeUdnfmMIcsrB7+h2rf8C3BvULQZWuVFQP6+YoYj\/HNRxP7JZdr1rt8o\/EMAdbycu+7qsf3445\/FYX2cOdU5eIIZ\/nQ+4LaEqwUkdXVKR9\/kMQxJWMtPNUat9aJqJkPbVU9C5zqS\/Xx\/G42Ts\/FnTPOjL8hfCi6EE3Dkv19ZfdmO\/Zns0Eq8dSOdSwGAFGgXCvdWfRuC8HMF8y0rYseYbF89sU4mBE3gwB1aSJaQmYeZCSYi5Kx5hoRHFBq3soVcwxb8mpEeWxbqlOKe4rIP4UshgH7MfnYjkEpwrDpc1KNT4AAXZSRnp4ZL7WWDttmGiJKM4p8BR+Uprt0AP7JLgymu73RA1Q3V+3KyeuvsI0BfHW9TaTCWqy6BpcYCbCt0m63a6z5OzP2CBs3XOiFVxvDLVlsuI2KbPzULRJ9YXE7EQjThKVpP6eN\/zLH\/IeE0kRTEAYEDUZbrHGehc7s3YqtHoE5E3hZnGz7ndyKeX2vrjeed7eAxwraM8o0fnq8nHUKoVR8s0YpYBAbIK+SCHN5SLaWZgJgVV6V90T9Ho5zHLxsdBMYdywWtAwFnptJbzXY9d7fGGZCNTkqGAotWY6Lp26xpM+5oCkGpDVyWFyBo3G9JwehX9qv+mE6gt2LM19Ee14DgOuvtLhRxbdkMDx70cYQW99eXDpxz6fM9d6w5LKtsY1X3V0GAGFhkvTt6d+e+pFKZ\/CCRVEQJ0a69fGr1iDDmREQ7oVykm4dKZdQjxvZ4gcWi\/knHkqnpGpgTw+2qofq5r8nTN4hxQXfSKbC0tlmxZT2btkCI5TmDnRvQdXfw3I\/cusf0A+TAakeaeS7WjQZbwpFLpEjUURSimxzLBXbQuOXUM57U\/6fN+DMGkvSvhjMTA+uhWe7vfXM0hu5tzs+cC8UTwBy81mi4+Go8KYZ+orV+UNBDqYRaEZ6irpdQ4zi5XsZu49WbLd95yopcm9PqAVfDJg\/V2Jizxa7TA8y8y4gfrVy+Jfd2HU\/ICU1FNSSaiJ0CYn99pHvBnS7iY6nqUUNgtPCofFfHsOszKf0MyVvQveYMznFDz32x\/AcmRjSCx9zyGUVm6pHfvUa8KzeG7j+CM+kdxxfJSDEJXtDPiH3qogDcv8onRjNEWo8gJCbZz16R56RtjMqRVeBPyd6KUudmQM+aOnRGHKHjdztNpPuLNceCtMyPO4IgMlJi\/wo3G1einhwbShihCi+s4Yfio8dZtSy1Qn7U\/5Sta6\/0XLqeL6mjvhl8jTDkNLS4XmRl2TXDhEiGVWOMObqOHar26+shRXR6QgkAQuIjg1MT7z+JWbCxw+NgGpzgHJvltbKO0WMpIisQ65PRJxvA0L6Mi4ESpH9OxGoBtIN8HxPE30rS4J+Aixfr+4MpyiHHPH871cbnjH7nn014Tdn0VyN\/+AsZIWeCNyymRxQpNnMO\/fUg3afb8TWdqdw5J7DbQCoH0E\/ufsyCWlBcxP3qI7D7GWHr8azhzEqHukKHa8iH3TJxVQGyYSwgRbo0Hu5gpB3QbZbU3jjzrcA\/if\/Jr2Hs54LZ86IjSKlGuU0MraKvgccJ5Wpo9xlwolugvY8q8QQxaGheRJxGazQFtm477jPnjPONUoo+BNng5Ry7gPUA95zmalI0N4\/k3tTK8UBDaB1rApv50AnkFnyjhnMsk+NTY4+bs2oJSU3wM4lunW5H0OaHgA6n6IKAO+fOr5ckCTay1u1BtpqxrToVR27XWrnq2ZgV3im5cutY0\/Qh5OkY8RuLjpge9perN+7LYonzKnqCMzABm5ZwYUhxiloKeGvR+u+cGlk53zDo5ZKT3hXX\/gOEHmu\/2HuNA8musIj65R4DkMrwPkxWd5naXWabNtofxU5Ao7zgJ0YfW5lrbiw8YNT4xV102GdHspnysfxclbQ\/OG1iM+8x8O\/e8gYaxQrqwFa1o3AAlFKx9n2a7sOIwIYa86dC7UuVPuESRgGjQAVbddSwyWAFogBBXBHIfDYEj4Q6ZtnRiLLa5\/1AYPZVkxV7BZdw02pdw2bIbZ7QaoSXBxrXy529sLR904TuzE59bKj+D0eTDNnEnPlMtP0n+B\/bFCwyRUdgccYeQzampsHFgRVpqkzSnLEs4UJosJzPa2LfdpGgWzaAxfwYq+Vo5uXCo8kBhyqBQr\/Ze25DCuw1s+Y6HLYtKGN8Pb83YFM+Lrz9OLYPPBrhZt8wcYBh9A27X5PRBfw2uuah1dPm4w7ApbstAwx+p4Ic15ixDdjdw0jbshXgXv9Y5yXSCieHg0VLNgX4pkVm5Lg7jNCOotbOXtTE2ml8cGoWxTGH5E3JPfldw8Ha6MRXndoqIqhnYdfb4cDUkhXMHu1XO5KMPdUclivQ0i1s\/tFJ+LHi84g1RNBq\/a6\/5AOz6I\/391tBjsMi7xzPzDvF3zCMI9fH4ZU0rRTEYW7\/8Nuyp8PcmsEscoRGGY\/\/FfZNGhN5r3xWpxq\/MLZw2603BkyYKaYByouIYwSEDHTXiyHmDFx7OwW7+lqR20IHV14+TIxsExOP2GJUyqqWM5J1YxG65nIrkzuYKVdgcwOixmuTNrOgPABt4\/LtkixLS1pNAqWC6sERiewaHdIK3XY1D5o\/c35yNtiECv9sOayUQTPgC5r00VajVOz\/QaN9Jk4cRPSD+zp+FIcTV+KbgvQoWFu82PuH0U5UX1GsXx98+EaU1t9HFbWh3QIzLZ4qKkuMjHmJHsUuWaUrwvXxC8R8QgrzT4O2Mp47s+K8ww7hpaq08gS0Go+Dp6591d0\/dvVQeV3alnY900dEOUPfe7g548UAav51RiDnT0Zwv8a95avMJkEB5co2zpdYlekcD\/GmxaPJ\/+YwX0\/on3nGaByqylfCcbHWKWGuODGRwjEhRS9WfAf1URjJz4xM5Ghz\/cvrsyvm4yKsOuv4FmQrsEW8FOqUVPFBTdv0UQ+sGWil573lbW6AsA8OrilQyzyt0\/y2doJBHreL9Qdli3D4MZv8BHmANhDbZ+jM2q278THDg6JPt1d5aBltjmZNx3r4ABA6Tx\/5OeTuYPqXpsX12LNazQtW+YV1FD5dthHkKQwXHCODQom60XD4L6cp5NnnFQWEJxN6wZalNA6m83OFxNPkcWmTlIB3jImse5z7N\/w3\/XzifpPc6Ub0NaXRzPazc96ayTxtxwTLVhp9vJVD6JtpiMltVgv7ZFhY\/bjIE5E64ZBvMOs7Y+eb4aimHLsRuXm89wFtcAgFx6uLChozuiBe01y0FTDPYZ3t+Hzx9DFtFKkVXETufoh2YlQsIFQcSb\/TjDKSAVa\/1csSS3sNIdPp1xzJtW4wCFDZtRHBIk8pfylzXwSZsH25c\/9XfliIa2RF1t9IfqxdA3udxV8mDMh2sbFtjgovYTZkRXEVNBAdw5oTQLbZKfYN3zIhlrNFggWIJxyyijvpLp+LK4Zt38SBVtM4O43xsxWRJePBeBf224DdvoOr6zx9WyDjJ3YibikVgC23WraFnFlc33uQs0r19NJ8dLIMVHH3n+\/POrb\/iSwMXT6tHackOmg9R8gpc6M7mXrL9dSbPShhM+5G2SBVvNVIGxcsc3YafS82s85BRsyYMPS+v6Y\/BulcG96rMsBI1w2d046MDRYg93gB+ZZAs2Eu0QaqqvcnRgNQzdcSNdXGymdJK0uv0fvMGVWOu0CRqNSOsmJFWzRr0\/GIVlei3TNlhUL1ulkpbaBLcof77klI3YbVAVtGlhuR9kVK4cvO3CxtarDMRa2YzaUrXYBmRUtrD+t2iBLlWNuqNtP4Faqi8J12R1qYE8MKdMu6tUnU+PVP+WnQHzTb2e0peCgruzPCJK\/Ms1rXuu\/I4MgMk9CM0KNe5jtyKNyUdSGqBYp7f8h11NU8QxEbWkDXCkeNEgUJPwCszggUf3sAkY9yWvEjhIQQ7h9hDJvVhcnOpaDea47uUggfXgRcWBO96cJQXPYR9RTw7FdQEPwKHYJjwGLKskowoAdqe4duHkqWA7Gs4PanoiZb\/KEO2\/cM9HNLNz2Z4mFwVqvKVdXrJ927wXpU6Ke0W6XN2zRRfPbs1w6f3D2AUI8vEs165540z0WHZNoXqJhsDmAvnR6kmYCQ3V46h0Wl+XAt4vy3p9z9IFKc69z\/ZCHbrqNAYrit1tjfGVU4fbpE+Bx0p4D1TAqDY9ENhumRcNpozA\/N\/Zn0BIvddVYDBhhM1SNVIk9abYQypsYKDdFnjCtICrDMYW6\/1BKGX9lwPbSlN63JYqiK4AnVjQgVHF\/M7exS4Lq+260f0lXsXYO0KBiKkzkzZ4Xminl7rS8B8C1ez7zNUgz0c5sV76SGBT+IwPw5GD0hv3kq1pwSbD4dnJWHbqPQj0QrKgVSV0siRhFNGIHdnPqUNw5SAP6BZJedTPeV\/pd65rPOXwHAwW1fdxGnbnECz2voEKjeZKrL9+IhSRn0syArfMx\/A0oJOLHhoaX45DJfCY4VAV1gOadqWH696jRFkMpIBIsh4tRvvqZWZ21QX+Cf8kcjxY5qvAeMhe8XsBLcuby9DLyJlorlFMvl4Q5s+JKoiyuVqwGcDTfooyQIq8CY1KLlm+l0euIz7nyiwqIL+YFgtG8x\/L7wStXP8UqvIgli5BcAO8Y5Nwzn9aBckPU8k+YXD5tFqxzFI9UmuLTp0lBme2g66acOeU2VPIQZIEGRSAQwZ3SdU+pOBTUeDrV49sLYL0aO7PHjiZz7C8qxlNh1xoYt545Hcek00RqPfXouQ16v4fSRSFLt6iAnfNEQS1ScbpZDPR88xHKpGBSOrr32N\/AgjINsf8uoFQ0lvKrUVZUN7iiJklC9XEemERqYH9PDW63BGeA6sr4Wm7LnKPjvMrveQj69jZWAhVT+OZwlV3w\/ozvShANS0rq8bZAfakSVFIagKcfD++\/YUaABE5w7M081wsZTHFuKD8OlMH4+ZsLZKQIyK4zUFrzcRIo2DLdbphjARD9L1X6LXHeqyiGpOlVi7B7X\/7p\/jtN91sT1ZNO0uvuF6LOxFM19Nk7uUxUQKcnsdrfVOCVTzJncPiFBYNIv2G\/CHnO5TJq6tBAlIFM1wk1hrvZNTnOKvnof15l4uqHHegYgB86P\/64hTV6HyPOQr6yOba7BqcyOYw\/NxlzbN2Ey20DvAudxz0zjmysPmYltMvHvBsTcqN4Q7Y7Y3ZVTNFWBmvQQLn\/dfTYn6+de6W695M0XH0BGDSjLr4TIunNLVLK3M6d5rFXcP+BH7JpZPI74I3WaDpCTj8UUn+CCUGYmwE5lbB+PMZM0IL9sqiqKaL0F7AZdaVCLwKmudJR25Ip8LFjgmEVrdWpQH1A7d+Dizlonw85sR+i3rc2WYHYvPRvzQEyybiA0jl+r9vjStlfYwoDiTNOHT3Y62Kfj1i8GCJoHyfHKrUB1IXAbbdA26I+5vG89ergFYcCt5FbrBsfNNZ0TGwrduNGTaMsFXENoCc0twWnjb1msWJQ0i56Ai8++QFWz7t72gRYSm7vCTPdOCLtfXMtsLunZ9gYOGw3vBT7cyrNZmEZORpEILV6qmhfU+HJr\/7cwuBNMWSRKPtciXagH96QLna4py1HG1OsaU48pYcxQecrlBglpTjYIi7QfWwjSZt+sO0Vq5hgrASFK9IsyNx9gce2PoTsr7W7ysVq3xIhO7sUdB8U7O4lpG\/xmEoRSQelLxXxZynm+cwL+k9BC8RViePWWAiOadVrtcaVR2XHVor4MI+sxyykS3OD3h5\/XwfcFWOnQwfoCVzuublEm7J8EzELTBarwgkGqMwtEYgT4iu0D+CUWlL6qMru4dSA7uyd0PDk69BJRGVb86Rj0XfjhRZMJ0M+iXlt4uGBBjKULOuu2z1DHVhBa5uN9WgQyiI6vLekWOUmbGzxd7Nn\/aq\/EaDJoMEcwlCePCo+wjDdmLc7Lm9+EyoFe1J6eLDgPVB7MeclsA7ckfejP3rJzXwjsD4ZWmtrB79C7QMACZjMrmJf2wS7uo9GEbvEfYzEpgHCaJWxsVUDv2AJhhVBmV3+C5q5OMCOf0kHHfjQIqxCYbePvr3\/roE6HwHUZVt7yJQzgfW\/moW0s\/\/K2DCd4c+kaPKjjM\/D2wgg6pNN9A2pdh\/3medEToY+6vXikQ6EOy1HuN5nRE5osODs2HDi2hH355fi\/skKkqvpzL\/NEP65ZF+EChMWqdI0MrNLNu21dOYn+1aTo6HQzuQ6CDxWPgQJo5I2uH14+GGrYdhh5LYjDvl4YQoZ5Otch6iuAkY2lSqYy5F76xYN38nlWUjoeluj0A\/4w6LDJfOfoWkT2Fv2OA0sc03gpz6IF9uyZ\/fRRmNnuqyhRcZo7jhX1gRsKMlqaND7ntLjDX\/H7h6iXMBrqwZY5LKRhc\/y6SgWrYRkH0rg7jm1lAoXaWZzq02eu5CEocmAYowkV1lGKSVQw2vWD5WHsWKyu6y6nE5Ps3\/IZ43wpWwgWtdOerKkXm2vl6B3IVk\/GlqQLMzSmIV6tQNUY0X0c8PzpKZR4N6X+Tmi+meR31zTwbE7DejJ6lZolbOkZipSssIPE9J+rz\/9qd\/WbCzzxPvFTq3eGeL00RXyvfQOwcjaxjdcVXTAXf81u3roFjIczUMnnnGXaNmVAO4mTNnUiOi+YRMLmWmoFd2G0njxOQHv19dms+EY5f+RYmdvTWm43mxJpuBw6\/TXKs1hWvPvVj09rQe46HX7daCBjq+ns9VUxhJAQyl3MPFjbmTUOJvHg5K718aiiCmHxwngYh\/W2RY39Ok350TetRrohhxRMrWuo5QT5VNxtT3DwZGjPUXwqqY9mCrE0WjWjvkS5QStiVDeFktpLHKweXLZap9hYGbUQr4eR4iPKJyinqrtHYaFcG5azL9rdGa+f9S4bO6gU6Q+poI4fWxPJal+tXMSXaVD0u3OxnoPXwf3Ibgz0sViGGbPLQdAYiOT2F9FNaLUUr7IGA2ZjxcQFp0FlQhdwn1TlFqnSkqNP1IMjB83N4eK0k6DojOSDY9XlWCE+QVg5+fxVRfkvJbIHiQdAbb4MehUyV3Tt8A6TcnocKGqq\/7Ykug\/qbvGvjfhF266K7gzYXCxI933i+M1xm9Y8f2PTZEpw6B3K6U7MDXwlufFQ3gknVqBMYoDqjNum9GlSgo79rmpcVEEhqHz2n5eaI0FOjb9nAtd0sjU\/\/znUDycH4ZD+Ej7ZT9CVmqiqIpLuBbpFG1R4iZmsgJuiEYuectgOGam8tHJQeV3twiEnYgM1hrhN1WgKHQ3ayksooUT+sVedBArhEQjxPENBtZTXq\/Fv42QgH98jsnKMlE9TUimIH1MR0HYadrXSeDlmMAcRga0vMsQIDURnQQOoPEVJRLM6Ivkmrm+hhUO6jxTfavOXMD41qHz9p2qOBi8waef\/ZvatbgnbGdadAohlnjjvtJKX3RWK7jKWYVgyI2Tkduoa\/VEaLaiuBTqfM\/dKgKzLzuxXkiMr0P2rQlH91Mjp0OZHc\/gSbfvozuHTs0k+w7CQ0S0OkgqR2mcJkE9EKGOsBnLlSLk9aHTaH5A+qpFEqjHe934qRuzNNJtbM3we9deYTdykdEmdRV6BEFX3WnluhOcE7E2jJYSc8Nqu6BMRzZvfrvRuxAqjKdgmTUv7aOhEqE\/NZ5hYUDhVyDWPWetlo36WQJhEC0M1AL9ONX9\/jMsqYhiI7930CSKsoCziBCnwRFHAhuolTprPgtKtvkXkdJc4qOX5wqpod49eaUXWc\/jQDPBLXJQuN0Dz05NZFX3s\/nvmz\/gU8GEGEh\/JZ5xBdq3rtE2LMuzCmMIS83W4sQyBUh\/bifbhg\/3ZGMH6IpIEQCEtVXoxsCMI+bmmPZcwFeWFB1vIFKswVAy0VdByf5NkLQmPyowiqWu4EJPu7cO9msL2RXwqJH\/ETncGBxtiV3YcqvEgmcEQx2jXIePrkVY3INvHhMsq+q0wqMSo12AFHrebP3LUei7+Jh42g3r9ERWck5x1ehBsEi\/42AWm710btkuDFI5BvPHGtSYvlIxbi+FGfPOVze0IqaGglUvEHNW1+9vioLmQfVYO3e4gZGM4PXhXtac0Qmyix3OpFIOjsW2ItH5pNdlS6sJrtu86K6\/G\/0yMrayRCdl7M\/Ln9Bns+RLVSawnBmC5JrN5sD99RsAAf1JN0hBbJJkLZAnNFqClZXokva0v+p1q0j63XAUuu2tpe9MGmwBmubzGCyRbWTQW42eYPdoY4VInQvh+Hnlmpo4IakINvFp6WvS3HOBesCWte4EjTK0czkZEP9C0Wan9XUwKkvFD2mGv2TTDVB8md4Qku3\/l6qKOU0bDKrxAmDpKPtQa\/\/EP06sAQBW6gJeHJmZZBSAGqkXidbtdq4F98EX+cdba2ArKPxd2fI+42CCyvvLsQ3GcP62ZP1iyZnzPHvehfKIBrS61y4XXV3HfNxz+UfdXXsl1iZfwrl2h3hLFnf09ZHwN2Gp9b\/5djEFlcSzNd\/sFGZGLAP3GnSogS0L7zIjBMCRMp5O+sRLsHgZVAyXXVc\/L3EozpH5HBIITQxer76l6Zsv2Om+pdQBGHMJJjMCcuXxA37cmtyu8S16rqlRbtTDFnWOKcAN84n9GFy+i+Nd+Lya6k2R2mnnaayutFUgQz6JShc8CZoibb8TgCuH5SIDJ2sOa02VoddGcZfoO6yaEEwJc6ksBmFY9uC3DUr+kRCLf7xKSetjVUhTcC3ivdaRHsh6KX5AxtVn6L6Wwyo5i2PsCn7+oxv57DbaTByoA6u+7R2vIgJuev3jxMEsn8djteVbMG4BgOnGFl2d4RuhYMHhvkdliuXkbln3SfLz7VX0KKF+q6saTuCqAebTeEpa8rHINKj95JCp\/gpRXN6ACx6JIWeyctE9Xw==","iv":"8f12ec89b2b607380ef4e346a23ef87a","s":"8fe4526c75dd7a5f"}
Ruffling feathers