The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"53b23a44cebd48e010d213bffe96d11b","s":"63a98f06d560c819"}
Ruffling feathers