Ruffling feathers
The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ee0d87fa7dcf56398e9071cfb39fca58","s":"4e2d627c63665576"}