The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"27566e0371e740ca28c188a2d6a39101","s":"be46b4e7ffc190b4"}
Ruffling feathers