The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"f7da6594e652c5006c9e9de31b90ca90","s":"76bf5558a22a5774"}
Ruffling feathers