The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"3c897036b39c46d9ef309919851a6fa8","s":"794add34c0d3744d"}
Ruffling feathers