The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6fd9ab2b42a3f322e7975f55003ff243","s":"e7770e1bebf588ee"}
Ruffling feathers