The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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Mso33VLdHZIZiIJZuCp8rrtKWOUf+Mc44K2pkTrJ\/NKit9RCXMGtct8CEGcHsMuyw2YFUK7ztyMXnxfSep8K5MkzefVaZETMl2UljwOcOgYEfLAXkjLEFDFH5PA\/QPuJM18o0GZ7rKGJ3Rxveub2Wi4aMYgM3MvHGYo7MbTaIUiQNFhUvcO4AbAyltVFUysLbyZCZ+07B18LwZZ897NlLesRA50fTcOCYHgYRglEXZiea8EHGH+CISQP9q5C\/rMaD7Xv7QTTQcaDi3dy0Q+khku1CF\/vk7xk6DZlM0WwDNuOatyqSCnEwr+SM1zRCHxDsiqHyqJSrJsXI5e\/az043+NQaRvXPasHgoSa\/TQHKSvZr6mykMxWBDEHFeJSVLjrjrkdm3aj38mXyKRaBOM5t7RK+nfwW2OJzm7sDLOopXe84aquvvW9DEbj\/6wFDMFaOaasuTIu4HDaoYs2cfu56ch0oklgYXdeNT+nrK6CPCWwAl4YFgbcQ3ETjORUQybCQOQNcd7YuPMBtvzoyOCRSP1Fce6OVJ\/HQVM9u8b0S3kXt3rgnBYzNoF\/NztQ5z4lhM8LFuT2WfhfHEnLCaAvPwPpEAOtg2Lwk3XfzW5cU1u3BjeyodRGre0uNgzd73aj8Alcm5M2GovT0mEVpUZfhtN+H2dYzju8OtjqG+af6eucpblg27lizBipgmlSv69QDzGfihmPQJtbneTpVCTQEM8poXNK+kt+TDILU8CKmj9jdnBcD9nu1oePu6xBdDwIh1yqyDj\/lTjQdShlC86CCHl6hKnDinO9K6YD2DYyemEFXH64kPqLphknlq39gaKzpigesU+wsm6weqDWAJGlETUH+lB2XKWr62EFO0+d5Rox1EiC+BjqP9wpzITkhmPQ9aRrQZqsonubH6SQrhPy\/2sxsp8m4g8Ikwrr8amK4tO6CtA\/rl0PMjxUzzRKVEvsRSo+e2tLlz7wNxPak48QszLwNO6jWA1HX5p0fREsCAVlHI3IzAtc1iRZ7afumFvoQ0h\/sTBztYu455\/PRgABhF1xLWH0cW0hZ8LqRoJuWNCYRiAIk3nBxq04ZvOEfSaCtCsohTS0gGPYIegrkUg4rOeuuuojyP7JFVllRqbzE7bpvf\/h4LnSKuTM9cdcGHkDdKk4fi4co1vNVlVuI05ffylXgeVMqUv4hqCaTuZVaMfCI\/2HAidjNcMJCWJOrgQboUp2P1oyzlbMmhdyYwOblXeIfSFifHZzvQoMzsYK77ifqajyc5nqchZJBTsP0VQ6aOfeFpdYzc0XW7DPmuIT+zcYp4\/oK0nLG8HTHIfTb5+mSGzNQh41tGAMeS6hre3HDlf6LIAwakR0FYHbOy5QK5hezbELkKSLgjTkXnKwgNv87sk+psURKbNuO+1KvI78XEbA6Y0JEDFF5XRgTyEaNlUe3AeWgLuat1doj77v9EHTCtnwRn0IaQ1TI7QyPWF9Zh\/MUZ\/rLZQH\/VOUGeaec3gWHB1r9Tx5lHAw+IIV7TaHJ9h7HXxa87io1KqPLdTh25UNJWVQ2PLEBz2g0ej39don26KVakueo2oiRqfdrhnpjQndtNwVylBDjzumZNTWx2XGsgoqPCZMB04gZuci5XT9aRTyD9V6RuRThsa4xVfoSzR0GACkVHgoJWQT1ue7oAriDriY5pj2v0pZl76VfGrxSZlIjIrH3Qrb8ux6lR4w\/Ai\/ivD9JIG5U6e2vOcAT52Q8T1JNsGlQAfAJEXh00DmdbA3Lb61FibY+nPzSZjAVGmFWGRdxAAfCFqqm\/33hbfHufYvlBE4q1J20bVts\/1KdyW5+hyk90GchSq\/a\/IPJ9aSTEjRt0FK+SVyZ3j6SwmsigIcn2JdBJAOK897jtqOEnjmlccTyt2pECQnYFKBwoGkJC0YU7lRaWAUNLy7g6lfz7Zppv\/u7UbDWXoBx+O\/OLObqSpzFGnHPO7VlWjH7LVn\/AJhNCZ3kGne8UfsI4Nk5JXHBILahSj8B38zWevotYBfIUPFDeO+u4aKmemh6gaSoFHEVZ1hZx+XCGsVrXWpT9cwr0rRQqimMoOZboZhMHt8v9fO0dmE628IqcQrsjqbDYOTl7hEJ8G1RyCDCJQ13wmfxd\/2voRAeySDONkJsKfe2a0zi7uhCYnp331\/WWVbT1ti15GIcKrpJAIn9c1dgy0zuyrB6Kk1LJZDzRuaO5LB2K1tS5zTCggHa+NvBJgpp3DRwCReHguPnSZE0j6UzbulT3kEM2YcDNn6BEJ7h0ofM0DRZg5+vHIH3egIJXB5I\/fTr3l5rcxONvEW6BlwyXboBs75c4o9mRZl+YW4XY1amsMjoOtg16m4W+1m+9AtzXq6I\/\/WSrW5VsCVtfbdZBo82YWX\/ViU6JdUX01JxZ0WYLTxFbC3UA7XAAO4fJ\/TCRSzS7v+C9ybrYORMCELl13vNYIZMgViQs8sZaVLlWTvGmGuGj4xjtsqweC0\/qd8utB7fodJWh1hDwr19ChbWdxbce2fYzqX1tEmonyKlMx96vESpqqbKXauE8H3UmpcZjsg6OF3nmDKY2Qg8C2YujWrlYXsMcYepqffANrkrEN9edt+VRTxHNbcntZe0n0biCYftO5rheIewKz\/qgg6fozXOnzg05jmkpUR2Oa3FFJCK9tRpiImlqXjPC\/BfoIiK6FhYH9YFwxwLkNtHZBavJssfxp2q5WksErb2cPn48Zb6k9+1hjNnpXWT\/RMSmLpCyq\/TDIaQyykXaiqCHfrNngvw2eagNbL4X5vTaQRB58YOKP5peTQqVWPrFAeT6bLhWUNsWKK+RgobQTcI7HPuB8iJQt4LrcGH9mJ6GXUCWQFJN66MRE62dsZfQo\/tWlGTYm4SuvDTdV+YADDJLNUlWWqThcihtb5gtULX3ly41Bc7ioQbT7+\/C36uDUF3bzymPVwR2QYrftVIFaLN9uzTrqpI3xO4MYBW0OoGI\/oBeilmLmHuxD\/ITo4MET+yICu2SSx+FW3tSv8rD9IaYNBxkkioVWAQ82Zu\/CBr+Bw2j1gUD4XZNMru7d0Rms0VWqBo725GGhf3I0UGEJoEkST48E6Craa531IDhWZMHmp7UmlOfc4wVGe78s4ICluqNQ12yHOX00FpIsreJXeY6\/1iVP5JzMt9N6tr8vMAuIgW0koSDcKXEoBc0Vz4v5nrZefSO0VnyCe2SGgsGJNInQCGIIHkACqDBglsEfupGeTS8SM83y1EGi2qrGtQ+6qPmpSQROjC7l8JSu8pRB6AUkbuvFn\/rZyB4WfMiLu42kI0Dococsje\/JtL97K7fx97uUCeK\/Er++XcK6UGKElYObg3gAntFGuTbevVdv8mrTfeVacmik\/++GoVjAby3qYterD260M0Vf0NVUNkcnGatnngEPUp57pG70w+EGkv6GN5WXTgfSGGYbDRBSmRzWJgUtyl3fcbPG\/sSj1AGfqIWbb0FMW6RntL3rbgx5SDSn6Fmfv+5F2tkv7bUJ1mLIY5+m1wXLJRAPFE+UDwNn5uA9x6S\/cs+OT1oaGr+oNm04NAQzoAFZ4UiACsyYMYBKvEEcbIkzm\/gwdjQ7A9p+YkdIcZD9D\/9VIidm4YhXHhHMHFMDTLtukzChUbg1pwhkCtRtutBwdOYc0YY2Y45q3blAR2g5j\/0KSk17rkipR9mkxY4MUbKTFsfR1nHVByrtX0pr0EJh8oEwZDWPsSPAYn0C2YlYFfpC\/bKkzJKELjrqsZp5vo7Qad2yteK5JFSpXcba6Hc6vPRGKbIasisyO9RjfntXejnqrQX\/+ctV+8iPJ3o1JCjSm7QKMrTNbNbsFLaH\/1eNIgWO+vEbylv9ipX635+yhbWi1Dq6g9czEnS2gHcjAvEsPJaJ11zLqp2Wzs86rYSKbA+kEKvLuxI0ueDw4vQB02Y+FZjk+Nd1ro5RPW\/q2xi1OJB+zeToZr3xk27Kg4eFMYuySYq9aNoAL3QslxOApbJpfgyS3H0MZZkXn2H0aOajnSb5K6\/3srBoRVX4jQbFqMs7NXF\/XqrVOxTzBPV\/\/DOmpfB1IBdmnbCpsvJCRk5UVaPk6NlPHeUgR8Ct9CprPnbBXd\/tCvL2KUIvtmVbxZwTauYK4Gf1tcPRMyvQfS4mMxulVBcpLoFOe3I3Cr2l4QgfCiB2AWO513QtpTXB0y1fZOnALeV1APvk8nRykyDHaSRKaQhDcrw+qe\/FvcWLWMY6Q\/7upPSGNkkQF7VCLySJHvhOC2rUQM80le7tb7c97x554LjlMP2oynTiuh6SvFKd55d2QmmSmkj9HSlra9AxAQG4xSu0VnT2YlzHfSnc319AoLPCobWucg==","iv":"ff60cf8895bf4f3db07132d422c59467","s":"9fb5a172cb6f6b15"}
Ruffling feathers