The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"fa5c72bd6f08d0f94ecd9d04c63b21d1","s":"1f45e22a60b34726"}
Ruffling feathers