The case for reward-based advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8362fdc177ae2388517a233766d02ed1","s":"5deb449eeb80cba9"}
Ruffling feathers