The case for reward-based advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"64fd99e9cc5abf9d8ea39ad3b280010c","s":"85dd23a907758a93"}
Ruffling feathers