Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock
The challenge of Chinese lower-tier cities for luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"dc1bd1340d5ba5b7e745b4c6a7c1f274","s":"4645f3e3f522a7aa"}