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The challenge of Chinese lower-tier cities for luxury brands

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock

 

By Paurav Shukla