Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock
The challenge of Chinese lower-tier cities for luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No 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","iv":"df4c8a4afc04a38da7f51a82dd902892","s":"f1d2d3f40f809cd0"}