Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
The clock is ticking for luxury brands post-COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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pTEpVrLOJdpwoOFkx1weBlzSSYS+qk7K6XFF+5ejkQXFGDAZxzPNG3Wx1yVlHpBzyAuddMrH8en3JK9PQsKXSXyBCNBuWUW\/MSYeqnfycyEyxgA55UqjkZdjO7+SI3va4Vb8JNnKKrID0K+z6B83vX\/Wlv1rsJPFAKRKsuQWA1WFfFfQcF7ddPJ0kj77tA8PD3bDfUsdkbjWWWZ8Yvd28uWq10uRG5Cy1le3eHZjfD6l+gQw4Nv8PEc7\/\/uGG8SY7xPMZhUsFqTpUgWKHpPjgQXC\/kQ1nZhF\/MJCj5bA0aPTnicVvYk2lLBNzBYhHfcYMADBoWqn67xDRv3RJd3PTqvLm7197r3r3yCSR\/uRyeWCID0gdeyGnkjgFwybMFWDxW9mE0CTTNtpn5qEJFATvp5j3dtJeU368xYXsfXmkfgb4v2uULXKvIQpuFgxEF55w2+afNKEzDhQ3FW2yHva3VkyFyUwR\/UjrwtYV1xZaS14zNErzQTaSf2mi3rw3LR1vHCM5yoodZdw5zeOtP6pVW5a3NV0SJTzDtPQTx9edUJgLXtQA+Ehxf5VuV3mfMWbhtcFhS7gMDBC1a+oWyDadcbt4xzugBCBoQHsJXehPenOsuQGLvHUII9SyaqcQqIxUSK6cMRf6V3tWqCzKQyAcR7IBeAsNeJPqCCJcqsWEccaroKj8K\/5MABqf5hxu2IyFUuEp\/JhcAPDNsIwncLb7EIzvIgjUjVNpyoqVu8CFxGcGSPTcWPRb\/\/R4K6K8ZfHxTUCeqdR7SiHv5cJoyRH+QT2SUTHryZAMRxFkIYwbMTdrrsTzY3iMctFeosH0eflEw\/J24ZaGiNaDxf2RAvVhlLnJrjT5CH8eaXl5ds9gB4CDT2IYs6\/laCRJhYnh0CvpZlkjb5sHKHHpQllKc0KIp\/hYIHMsXpjFVRNyIe4r9Zsq7A5EEIrBm+lR6CfA4LSTAXq+WFx57LCdxA0IHd7lzvNgzKa43kIQ6ScPrNLNFpSnIEQuu9u2uER1cF5B8vz0QSyKU06ZmddU8b\/YFVkg4qTYSLq6zmram4uhO3wJhbcodlg3UejFFMQ\/gQGoUKfYF6slIuliIjk7cnkxsbox1g8iu\/XfH6PiBMQCt4M8YhldEMhjmfKwA2Xi1WMnRFUHyvZkEl6bp\/jidA1EYleI3gGIJ28CmiH+T1t+UWoxKoeANw1jO2kOtFKQq0LILRTzlzycqh0P76dOQj+iUB9j8DywCWdfceOvUxi\/3iscOQAMPfuVH+aqlXPicAquiE1Lv0d\/ibqjRAmnjPXRBn4OIFI8OeIrAB9sOd\/QL8DGGZuBt1zst69DE8QgSQXoDeuedXCwJGRnThTqJ4i44VgfSbKT2dwP+BJJtJlkZw4WeU2rxfL\/cow5NAzC6mdGD3qHizbyxKr6zF4fzO7lntu1Epu\/SbLLcEiHgBfhIBfG3dDPjVos9tiss\/uFwsLK+V4Rhvn6FX1IzlJzxtR8mxUbG2DI0Y7LPCXqG9NN1x\/60BbcvfzeZdJWj4eMlNtdf9zT59IQJL3x7MtD4kqgg4Ec87unk79rnRFWUl0\/+o22G\/2ozCj5YeQzPF8c+DXwsnOu88vb9aMCdt3DByd6biwWcXuUZwcvRDneJfce0xMNRxpx3SiX1jFcZlHPmPe\/Vjhu8iAHyBKKAfyvc+zWhukvKo48\/B3R+pp19sX3K6FH18Xcdy\/zVwB3fB+EH6rrby60gx2B8+tKV4n+1BTHvWuCG68zmpjyq4pAgPo6wK8pfv9cmcBB7aDf\/6tSMUq\/B+sxlMuk4\/CfrIQqhoTTKPDurSq8QykDzWtxKXoA8KeSRtuqkH0OJJeDX1S\/SjXLfDkguegJeT3KNJVethGkLGMuydfP+xl\/sj82PvGrOJiV52LZ+rvsWoaG\/+xUFP55Zglz5QgwR1CGzNfGPntbllZerHpUefOzj6\/Gd48K8GgSB7sF7ygnAYpURV4LYC4OjhlFe4VrpeOV\/baSN1GeWQZt+bYFrY6dfQ3iTWYQF18\/EpECoJfr4aIs8HFLW+t47NZyn4D0ME4TG+IJ9\/m7Ol8VRfE5J\/EJvxIr09NMapPh2FmQUBhJ3UjDm9XQfLmsQ8WfO\/OyAz767FTHT6crd4Dh\/YTQfUTcQl\/42+FUeR31kYAobqcR73suSf+c1z7434BvEmEA2KbHjWZQcB72KvD6wU2g7ffZOENLTaPxlTRUU4kSPy5zjr4ySG5xHaVfo9j5Fx4NfKKvuBzfR65tGIiCXUvd\/M76Du\/3nWwaPIbnX1CioStf4\/OPSGyyTOyq+WfIwWhdePMaJIY0IT3GbDGH83jnGejCC6a6ew+RsOp\/bKRC5CHNnHqY8+sXTUkxG0MjS+PI8IHvtH0Ne9tbTHta3tswYyTpaBrFL6BUYT\/SOFhrH6Xgxk5Je7135m5f7+iMfg10kOUkipDGspgR6ModI5G8hCVvOuklkAUmygWMlnkqPcJQOiedk65CF0NzrPJjUtSbsJNY91LzZhO83WBmn+2OXK\/3qOj9cQQUFP86B8BoAx9chOgrYevSKX\/LADQ8vz9gA2Wq1T8A8VdFGKgK3huV5Jt7Q9W2G\/IEYhQwsQCmL+HbdXWGySF93QArFyvbsaKejrpqztF39DqZFQSU2hy1KV4WNrVfZGFQA4ju5Xi1INyIfiPIfC8U243tKORwKr8ZQZ1ITWBAdpBOvC2PfXfsn3OZWTeUXldWg+N1ThuVy8ON4NAoxbLgtz9MO\/IE1fMybipU4zi\/dcdMDAbSKGSWDyhZCzbs2h2Y\/UCyJRhrcXy8skMTniDuk3JDuniMUvki+rzhH9PvbYNmXjZFdojN0gsDFcfRqE6Y8JBYZLjv\/jWnxf4JH\/QmHjcjXTbHQJYIe4pFVziLoOBxmTd4BpAX6+m24KeA\/rc5\/76xeMlRF\/4Cr6TW6PR9Ie1WqcOLved4uO4LKtYtkfDM4GOqXKfvpm9VcVcW5zZNYCsfPuPocX4\/iE4jCOXPhIdRy8+oh0OdMz8NJprq7G+PQNsZHNvQBpqCP3\/4iYr5hMQBbIAonK2zAQZPyuzwofyabxn\/E+m+OmBjvMiWDMkMWjNV9TaDq5XSna0\/hH0AGaEillEoj8sXX91dKEtfBZYHtvJ2+9Rqi2eYa05QLGCRCDbi6Cz2KO9CUGiazLpB9L3FAbfiGA3MzTE5ebSFWgMlnUYmftT2hmrvWKQEiicIjtZEM\/jXKKT4lJ0CibtbsxtTCkZalCj\/h5RdHz1GLPLPHH1heNz9m8jzs+BcKSrUkgCcvNeMikIw27VSkjLOCQukqsLWT+RE495ci7T6qqito5nE1RK5QEEEpWJtAiK3I1GGtnrnEE4WQGJLsCapICofQsab+t\/H8ZyD\/IERKpxm+dujaSGPxqfiKvMh56HhjndnOlH1qjyA1R7G0ilHsc95vOvt3dvppV2O94bSHFJkCpe9NRKVCEvG0od4F0MKLCdaj8vPa8tv5nirNsTWFaR1z1VYPeItempVgPlS5Ojx8MwA8Kp8qjECmkNcyXpiH736zNlHtuzw5LYEwLmbvJOpxGd2NPGjeIrkXyoS0jsTANa0PfFVjZD0y9gXopT+eYBAXCuwkHyCqVJ27ikEL3zO7hMDxHIHsdtkd2PAb0+4VSe5NCxQFWuwJqzzzTHhIqlSp6lOPfBn\/exPp2t6nxxuG+lrfnZFml5UIuJAjNycN9Ix\/44RWfdIvVm+gflUkdKPaLr8619vuXFPyrm\/VPzjuzqicGvj4ZhvVGF8T2CHxntFM\/WPvKCqyyoN+g4ZMlh1\/F52p7ENCIakEliY7nJ1pYWZrHp23RotMaCpm3xtmggVW2SIBGx267x6RV44QKg3JVeduLZzz5K\/uF3Y2j6jZHttas7wq0QC2wxlj53QribYl6RHaT2T5kl3FKqOspCXR+Q6RuFyc5nNsbTjiEBftGqZcb6sSpJ2f4IN168=","iv":"3d0de878696b274c467387820ca4e60c","s":"de6f472fab1d64ec"}