Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"2b29b29967af3590d3a32fb1996852b9","s":"f21846894c086ccb"}