Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"880229e134da732edfd2a9b1e3588c00","s":"01e6f340b9d4b148"}