Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"6744ead9350b42f34335a3afa5f1c719","s":"61e6d781ec7c907d"}