Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"e7b99d9835b2451d6cf3e990a50b5afa","s":"16733402e48c6d85"}