Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"5eb66ff4c1b287bfb92301767ca72cbb","s":"18401c8b2945f729"}