Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"6976e517f4dc7bf72f7d5941c22890ab","s":"ae321998ab5e351e"}