Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"1d8bdf29726dff3c12b3fda21b5acacf","s":"d9357a190a029787"}