Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang The clock is ticking for luxury brands post-COVID-19
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang 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","iv":"c627a79c4a48802af3b904ff30d425b9","s":"784c530bbc37ebe2"}