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The common luxury pricing mistakes that destroy brands

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Image credit: Shutterstock

 

By Daniel Langer