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The counterfeit battle rages on: Richemont upps the ante


chloe-185Luxury conglomerate Compagnie Financiere Richemont is continuing the battle against counterfeit luxury products with a lawsuit against a Pakistani Web site that it claims is an unauthorized retailer. How far do luxury houses have to go to protect themselves?

The conglomerate's Chloe, Alfred Dunhill, Montblanc-Simplo and Officine Panerai have filed a lawsuit against Tradekey, claiming that it fosters an environment for unauthorized sales. Having dealt with lawsuitsĀ for other Richemont brands such as Cartier, this is the conglomerate's continuing struggle to protect itself.