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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory

Posted ByKiran GillOn In Apparel and accessories,Featured,Food and beverage,Fragrance and personal care,Industry sectors,Marketing,News,Research,Travel and hospitality | No Comments
The report covers a total of ten industries. Image credit: The Future Laboratory London-based market research firm The Future Laboratory has released The Future Forecast 2026, naming the “ideas, behaviors and innovations shaping the next era of global culture.” Image credit: The Future Laboratory

 

By Kiran Gill

Storytelling and authenticity will be key drivers of brand value in 2026, according to a new report.