The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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PL9HNoNlPtKDwyF6SM5F+2Xk7R2d8tcz89zQPpPZ2Sk3+UIncDpOtGDULIEPxUYVOeIT420\/sgvjQ9p9Kd7cICo1kfbdgD6V7\/XwLJrGj3+49vPxmoq8Zoo6oPMrhO8uZMydkzPbFdVUfmHKeTTsiCrc1aFTtL7IL984An+ERB1dzjHq8AEharX+buVsu\/xT20oh4ZinXEmHnYMyrNP4RAxIR2ZCM1Gf2b38BIVIo9RU+IHcnP2L2KUz0dKy8+0JRIZ+8B\/CXU+qll8Yr1pOSbONebvbcsUP1wMR3VBmGdHX+LxsEKv42se849eyowCuXfc1rgbnDYZ45Z9tIqUnETAvDgAWGM0NqU35Z37yCGgIE7xEUHp1g9ULZwUGNXoO2rfBPHlvDuUNQZPArmtB9mnrrPpkWw2olhJQ\/\/hKIuUkE7UGww+81LGzHD8Bnc35KCKl3b\/qGpw2hgB+WN1GP\/BCTND2SKbzYj7\/OKJ0nFTfxPUrx6g6vGZ\/L+0Ja5ikFxcVvaR5COQf80l5tczK7iK0XSV04Lr00ODZLWxGWvDZNIUAK7z9XimfdMaR4E6A4x3vZol3giWOIUXh6+yEq4vE8JRo8A9ogPWxR+r3AYU8LKkcPn6RTQaYB54dDUWESZov8RYxzw+Dcug0WNsil\/5Jkj5BMpPm3mBLy3GL4d1wBGKZ5A0qU4GG8tiQMZBH2Ld1StsYYWYxBoWYAIB4GWuA7Tx2\/Asdn3ENHwXmZM3EFPCzW6IuuntaeNrMPUb1wIhyEN5PbZ\/5MUYwcpedBW5OXq3jp9Th9+gqlR9RP7FVK99ka5Yo7XMpN+F+fZF1Xx\/Y5Oa\/MiVHfgiIV+k+DSa0NBlDTsLin5Tx04C8MSxxIFCKyax90PNjUzSQ13O+I1AAoeB1voH1cFOZgf0xIzYzRxxYxWybRY6K5ToKg\/bToEpDvCuJ+5oaQEmRmB8BX69h8FT7r9opNEGxDqJEXM9FXwKe25kWOOfj3f8JhRDWp2N9+9AhM3fNMyQvUyvOJbCLjFpgpcMoE97+A64xALz1d3LoyIV84CRVQdFmCL3C+yh30rwuUktBqlJXmh8xVYcC2W6HnNuvmiB0gv2vQfea6nkxRVAkvv+IYgXZTT2y0tKDAc5UJICGp9FPlJM4Pp+96A9sbIYBNwSe61c5UkdzSf+838sQrZ0DD4TQOC1KnCn2TMKHGaezraBJSD7Rc4G1CiKeCdQwWbn5wW8TvLsHMPJM5YfTystEb+53VvsN1DR6EGKDoLzYv4tp6SDqmOU+ALeg9j2Sfv0frTUq5K+9JFxf3MzqGrnu8KUHO7AmbJV72PFjSCa\/wP1lZkhmUOzz235e6PSA4yuPskfLGKRkX3aLv1H7Od2FVbHa1dzc\/0nZKgDD3PNHBdBPnjsQPaOnrrCeDLj8ZmBdsSrnPod5gYedbAlZWA7ONnd8WP5fjQWMWL8ndC7gdPlx7DaooXzHr8iGT\/nb5jRb3dLr6eEE5iOB\/B95DpoYWQj5VyM5L79zvehS\/jV\/4XE+lh2Cm1e7e7KnLZP9cysH6ZpHL3P8KREwE5XlqYvItM5SRHIrfaEiFwJ12wRgTNtEZc5893PAZJtCMpTROB7NWdEZRO0hPNsy7uk32LBCBtOZHh1TRxv+\/Iv7lt8s6WvhvcKY4xpdUHEjSxj1CYxjsSh3XAVfkk\/BD0lZ5FT2lh5dfzyiaXkQwFg9IFCc6+PvZ52w4dRXMuQsz6jAbJB10P5Hwfr3im0oW5vrnOOi7NJhHu1dSBKP7r\/msF9Huno7yetGzjheyP5usDj\/AufnljW2d05175h43NjDNQC\/0T3rQNrUoWSzZzs6ZtoL04tfpLafkaeEO10fIFcKo9DmwR1IztTUiBW\/1hjsO+ns2SmGllR2EAXhai05O8YT2y4JjuqwoevK9QoYGt0KlP49642vjFMBOfhNF8gifON3gQS3bCqJOC1boXYkHDJ3R7dWOv\/5CEq52tzwqoNYvUykRaCDWDhQl1sccpnLr4h3YZ+KTvd3psf4K00hfbNZ1nNUMRoTBM8ru\/WViXPynCMbhiAtF0mLUy5ILWiz+WGfBW2QE\/wFQX1+dDP7sB4zPyCTPgvj6QbN89Z15QHrkVlGX1RcSv\/rFx0BgDe0FueQW9l7q8Ti6BQYRIgjPO6UD1KWj8BMsDJBPMW4mz50R95ht14mqmjj3c7fSOevU1Rj0Zm56lLLgn4OTA116rd+pHj4letkiVzqtSJrELPBkiclCbCaL8uQdNhr+9V1ZQwPU\/eXPXDHG6xlPcXd1t3afgOcwTouYfp7ZLEhU0IOpLq2vmH1kDCBT883v9v6IwE2WU1kaUit8vGOwkYOhJtN0yjyqiwxcsV\/snXOsNS72cugfiK+HsY8+jNq0MGuze8x+HXxC7tvftTBniMfpSbmJRdfQKPf1ZixnPR6TlzBSjINtbzMV9wrX50BtkiuYKQfU6pNqqb3DYllo5fswSMGU15cY9jdd1OXd8n5jVfVudMlNgT5xgoo8JyXrH4hIPHPc3eZpCnb4eIETt7ctIfl2YO6WRYwfCQhOIlZ7MvmzQjov7mVfYtYAHemIlrW7pYWwWI4GMGozhhvwTlvwGzY5q5rUI0QOwT39Czajq92Hr5z9Hkgb52QL67mwuKj3Q43Wr9ZKQ7yFhXpxD8pyCtoMXlp0xQps8BhifQvMq41mac7ZiMWPi3IbWoDyIWNCIYcCWYzGx\/SYyal3mQHi+gXfpvlRUa3RQVB7SKLAT\/O8Ibs3l8jHM40sML2mUlN5kivxdzuTDxJ6hFIGfnBLkfbMcboVs2v3dnlnNV6keLUZje8bmkaLZPQRaEgiHAHBvVhJYm0zdhlq4g1fDEG\/Y5i3MHMh4dkf2oyQtRcRFz1HyjFkeNrxz1uyzk7o8WYkToR6cdm\/lO8cLobPaCPQr8Ntzw5HVU2dl7PXEpXX04u1mI5JfjBp21oQ2\/4at8RceYfEqo4jjKpWEQeFxVpHUaXQJD7OsprQ5FdyiXJNlZAw2fCvBU+Py8MTEib4jox+UTzbDcpeO7SyMOgD8ucNTqujvO+oI2JL\/fgpBZQUDcRUKlkHw6djGGPtgHB\/EE6Jz8\/WcPADOtbAS9Si8MqFYWA+EtIrXTAN5zUh4ZRInF3uz49WW8rCtQCI0dJ8nDmokLYDIsLdAZY\/9z4xCcThzRKmjVSPxlpE6LbdKG4cl5SRdjU9HAkMeg\/3htYGgxud0w3evuqs1L3JQ1vsdqSEvVaSghODctn5U+rY42SchbpsEDbI48+Z6O01CJVZIpJjL557DV67aUxC0r2t48ctobjvd5vYDi1KhFO0q1U8OFXxXllH5u2v32UHLFUjSwMqAw3bBMs6i0myOGHnVVxdbuIT7I7+CI3r1SgCVlPGn3hmw7nctRNxzKLVXDNyJm4Lk8w+p3HPthzgkvx+7jbOb0C2vOaMVhZCTLuCi4qFMRZPN8ok5WOJRGMGJgBzRRj+I0pluCinRTS81cB\/SSQcScvxC6LLYi+z3wIuMz9w90fj4cAQk8G3opU4JrkIz6fKG1vMW\/sYfE1jAcR9i3fpN8QNgIrDYXzmyYrFQ\/XoG\/y+U\/JAfdOsIwiV\/PLEsF1tGo99dQ==","iv":"bfcdd9a6d7aab8423d9d8dd8f51fd48c","s":"5cdfa2548a4df2cb"}
Stefan Benndorf is managing director and chief operating officer of AppLift