The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"1b4cbd9e42a0e376c4c24e25f7952e8a","s":"24a2569075ca32fd"}
Stefan Benndorf is managing director and chief operating officer of AppLift