The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"3a0cbb481c874ac6c926fc332655654c","s":"af870685487ff92c"}
Stefan Benndorf is managing director and chief operating officer of AppLift