The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"0208d470b0b00ce10ca2e33f6287be5e","s":"7e662f4dc362f0dc"}
Stefan Benndorf is managing director and chief operating officer of AppLift