The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"2d9bffc93517aba3d39c5842ed78f64d","s":"327a851da4444cc8"}
Stefan Benndorf is managing director and chief operating officer of AppLift