The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"87ac36c9b7ffd72a3489c0f0c126410f","s":"301dc7a22ad11572"}
Stefan Benndorf is managing director and chief operating officer of AppLift