The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"6a8f4065afc22cf89432ebac357b7bb0","s":"310a7c056ddeafeb"}
Stefan Benndorf is managing director and chief operating officer of AppLift