The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"JN5rJSW0FVbYN\/Yf1Mrsn6h4Zpm8QWiJcphuww6Q+8sWjCvBnsnCdJJmnh\/H9q\/jpbnxLGsqu+kJspRGax7Wx0mdoo0MGDOQD1ar6ULFpobK1OuQwbw5Q3eTYACgXfYHP3QmBQA4wsPchVLYq7gaedrOYNR3Z+bZwPfdEStO1R48573k67flAYLrMRo3mIrR0cmdgSDzdLRn5O4jgzX4s02iM7G3HVlw5N6NHXrnpx8Jdi0Mk7c9pp+ZBvyRZXifeyKrkeVj1qYcCG1ernfP9NRUZqacuUVyBjIiSmKskP4Y0A1MdrnCO+E0+kz6mZFKg8\/TFAyrXlj02PGV6Zk94u5xQLjp1Bzw1OT3wZAHI+bD\/v02aTkvdscUBDfBMxmlGEkIR\/mogoFV2kQj4BQJBKWnXMHZUR3CoJNmT72RVo1dAIjO0HnfW7P515V\/j5\/cEq24O+w1KSHqss8lBs3xpfjHA3bh8FnxegAf1jelTuBrjnW8YROBXPBvlnd6wanizD8NMB\/YP+1ksr3FwXZlqpEOTELP3cDOAM1zOIhW\/3CH3BMePnBWBPMHHlxi3U6HsCNXh8gonOq9cldAzhY0edmmMIfqPe2R4EJWKLxJ5S+l2Tn8dgkChfka1DD57SEo+Pq37TTQq7sBM3LtIN11SAAZK4+novbAL58Gj1AbiZ1BCUhiDmP+HoZZkNjT7YqF2bDpKj5mYILfyQ6+vGglVAxwYqtvwV2i6RHBENe78OIi4TMjbz8kmcjljaXN3Vwimf4baOk0JSUhuAQFcW9J1D7qcqVeUdhuv6sKBD88kjAG1YY1unnqZ\/3olZXG1Xay4pY6RUyN4bC5nrhsrI9ZxHHnuVZ6msoZwNcnvZNCFwAqxALB4A9njEnuSuLetnzIkIIyRA0s5qYkjGL+o3Qh83m0Nz7yfiiW3\/tGNWQQhlH4zP6ImkpWrmO2FWd3BVztqQ\/PNCNJYJKQuO7eyxOge7y\/KNz0KcQ2v4FazYtm2X36hq4+AAS7EqBXDPj7exV924QjDDw8D3u9F5JOF60mSERROMVDWNnrmoEb00re6W6zYv\/szn6JOX0P3iIOu1hRmHYXwk7\/A6OJ82iGrfT7IalwcNdQKtswPJaBUbM5N8yUicaEY94qQveFDirhTXPwUxWr+hPPpRRLjykKoWP6EOPriLNu2XTQRHu7p3h8Px06eRmgK4uTfERyLwQbhHAJDchmvjzEJ6iM7vlj628FEbA+Cg8XApMjJYUARdtKdrg3fvgxy2vsWnJmm+5cAGggSuJgbN60PSbVJXDxR1QvC6XJrXiJQVKOH3FaOjlgmQPV4k7z9WzxuX78zqkpdnhVlUSvsZBqetGgmZQBRiWnmce6L0L6g0F5s0pjfEW8p+9ZztW7MDcyT8WmB+QnJ3L3GYUedeC6xxmBii2a7YSjvcmpDjLPkVlQZ3Cvag+41\/r8RlHwTn2tTfcXHaKTfJoYXpmh2hUmvbL+uHKS0Key6f6HLgNFDREYsQrYoVjFwYIheHdspOvHH7jVERRReG+eEcfWt0Msp19tQsOKL8vHgtW\/F3UMpzEoiX85gpsx4LnnldXwvQkkpRrv+Mmi6iW3xOhAcnoC\/GpvWhBOwS9kzPB+baUo0qpFH0ZS17CAXuzxLC4fXBt90Q0M2Z7lLx3K0qrIz79b28Nu9B59DNP5Q8nlJgahahXLABTuawc1jxrzXzTe54Pj\/cpnuCAcVbby455d\/+dFb\/mld5C7PzN6Zb6vwopMeJUDUkMWPdRzm+CgNlrori1ozoaVt5Ako4KTzOxrV7dlFigoyhuMOXyb2Hx5Ey0eWuQaKAzab3koCQRY7kbrbvRRjXzfCkGcTcBjKerhOwi58LFfUxTi58FieD9xbEOv4gGMY+5a+4DNk6uOzsckkNwWjpz\/nmqkZ0a+LfXII0OD8zKnRjSO2rCcmx4TIhRTyV83KJgh2StLTrpauEZIT2xdaKdH18zuf6wlYjunJ2qy1bZjzqkPGdvLEkBhZ8owqY9lQgO0tRIjed0SD444IYuQLn3\/bwBsAOW0th+Ouws8CrsvktOYJnVOLSy7knu0jEp7tRCiZaCBoETh16N\/m0ciWnr2RiwS+jG+6SDeDI3YhgE9KWioI55w6AHSfVd2XBecr6XSoymv2GCtp\/UQoooXcQM0+1zoGWy2jdchCMF5RANzJnTD9unhYiGvKY0xwAmN9mz7G1Q0BVK2vBKiAJvX0W6Dw6051KVjelxl8M73236j+OUuBpecP\/Q5sS09NkHZUBXZZmhX937R5XFoQoQafVXdZis7L9EwCrbvvhD0z1HfFIBn177B5VwPJCIjDi4VaBG+3QEDIXFRSo+ijVB0+OdjxAnZezdz1c8bd84QnsXGvjuvqTY9BxyJHQyW9anwyRO2OsKDpGIrjumOoOJE7zod\/XPmoNApi9UzUPCGneTBsY2GWb8pEUwRm0ndMv1g9QjQXA3ghtkYXWy7qdDHAJrZrnofU1vYrzD35EWV4IUTupNpI47Z6yAYjKRM7vbuXx+WwKFAMFmXD9eGMT8uKLfuip4BYV1xWr4+kgTYWjLxjLmpHG7qxw0i4LOcWDg+ZZ7kOfR0bxYKs+0P\/OMRQTWhoOvMOMmXj\/MtExb+vwPxism4p2hugeRcCcffFEos7NwQBHLU40yCcEYnBTjFrGvv0g9vT1wD112oeRq1\/JrkAxGWD2FH2MeqOoGVCIPEzp7svCJuPq\/PBxS3DHg9S2xfm1NmypmTQnnWIBCC3st70HKl41l2vsNP45RFJ06KpFx0gGZ7am2rk8ajnDCh6OTKHPnCXpOlqmRCKozvqJsFFbMLjePPja70f6cBJ4ZQs2SbZUdwjSyz1LGLqD18nj\/yVu0+h0NXndGoSbgecPjwvXuZ6mvLFKCk3y04ON8BIoiP1BpqmO02TpmIrPceWoLPv11LWtfYJ2Jx8axqvV9aUPFiC8DB7XfCmCPn47rPxC4x7J2ueOmQ6tZueVq16v8KRAU9x+R\/SYeOrPZ3Gja\/t01EievO+F1IFunYt4\/kmtVtS9ITEObW1pswrmpmirbJQ\/2cZEfibxLIcLftgRtCIE3NlgE6srTCxRqfoBDWvcrC89nT6PS4m1\/FeQEpmbo6awr\/0KRVzBymTcKxbtL5N7N22U05e79alulDmkRsUBkOUGTDADjf8LMKtg06lJc8PR8CKxryy3WbjQg\/pm6p8XmWZPuThah4xrDiqbaenBNZA3XlglM+03nuOIjBuhydu5hGfjDMG5wYxX9QfCtO\/5nF6FXkLAIUzIo07g0tRm48wTOPxWIrsMdMtx9zVFC1\/WXdXh6JQua5k4hC1inYOj0UiFqfvYx2AS6+mlebrjerQRdnLePsoNehV3pCbzVCxLo1ndubOJnVxdtNHAr3Rs8BlIlQJEHfWvx7OBdOswP6koQJ2ClBkykTvA8WAQl6LNIJDv2rgW6r6RET7ssMgRvx+MP+lgp7SOsh6sdSVra46cgbJgn0oyv2dPVEShD6VhWC+8JYNIZKO+s9Y19cyBlh+Hs4xp3Q0j3laqUw4rMaKTQpgNj0rBF3nQdPvi3Eh6nX\/rPVLxM+WgZ5BnZLeyJ\/69ucJ4Zj6T4uoMZw70rBcPkLb46ZTlHSmy2Y7UrnDCvNrT9hh+qGxXyrvm5nvG6VVBmuVngIEv4x4cmgPcsbFZiBfkD1OB4XFHUgGlbLWb88XEu\/QKYTQQhxyTzJRqZGH9r0aA6X8sAHMGFBIrND39z2ZsrDjvHd8Hxwdpkaw5IJO7DQA+DRUjPKP+dTLYes2Ga7dg+jM2ziVcYLbX2A\/3DuA87AQqSrVZZhyghLsYBwLZCPcrkbT5SqKxe+rK5DdpcEB5czhgqyXzZgcV\/427D+O3ntmD1yWNwnFoKSps4XUu6I7rExMTh5aCxUTZc6a49iinix3ygdher26UNDClMiEbtAjxrPlA7PAtI5\/g6fB7wKxitgijvERCAShnLK9qUVrETAyvBKnAh0vlebnrZaoQuwBv8BFvpM39A\/QJRVt\/tbLIZU1dwq8eHGdimr2whc+olsf8OwjUPf9Fjk6LjuPwa5\/5CP\/ubcktgiEEH+pqu\/2zr7XgkeBcD7d5Wbmf13DBiOewjQc8sGDLaSDfqoNEvr+w\/3hZuWI1l64S0RddbA3jBLn\/5h1hfk0O40i6YkfrMXIgDMzRbwe8ODdLWS1\/WbauE\/r\/Qw9RghbrKRYctkCj7f4FiDBmK1Al2aDZVs3dMSS\/JsSVt62BxZ+fU6vCks78pqQEc+c7fvHJzS4zZwxNjSdEC6Bl6mQ93JMZEIdp96MQjFtTeYwuSl5PfTDFgTGKVFhpE5s7b9EkDZV242Gl5Qco1M5KSJ8xLAN6jZP3STBjrYxh+PauI4eJd+ZBSeF6XTWFQGnCXTJTNQWKt9hdVE2uL83Fd8U5prbeELS+\/VYnap1yyDbwflR0Wjw5V7rLTm2N+9nePGENePUuEr8LBlKShwG1SwDGOuPK5iIhabJ1RGuyt4ulNuzSYJBDi6JKk+beSoYACT\/NIz3UovajhErGoEqBmUNe7HVUVZ6sXzms3dPQFhqskz7w7dQYY0+cq\/zKmIv7sMa\/0c79jXPSBGyhpQbqTbqf1AyKI2wFgC4FzWRvAj7EEK2Zg26nZhjP8NQoclxj4mhxvo054PVBzq4p35uCh4mvdXcS0Vko35gx4kx3i3N8VohBaE2N9jbsWqeXENBDVFLiEGfBYrFJZFCfCyh0TG4KR414Zk+OqCHVRRMRF6N9+JtyDQNPZC5FJvynDolSIA8wFj9X479TjiZYIcv7Sxq8dlN96xj9B2+efPPFVxTLgxOXRnjAcFJXAIpIuDgkrfVLNzc7Yl2tuqJMXhDwhTNO3PS6dX0ZSlERiYA3HaUlpmET0FMsg1MHWjMNZCmHddTuXtOv\/shmg3yEl2g4gMIVTe0hjnR5szFN63lpQjLoLBp2gTRll65rug8SAAneLE1qSHPSp5jCxJZHzElIl1iyX\/REC+IoL\/XVJl7MN\/sOUNo25uFxqJZlNtENGRLuuns8SGIKf1uFj7bSxGwlHRN+CWPB2uA9G\/pF184eb7A40k3\/AVqGGhZsnyuqBmtkgpiWCr5wvQFghr20I5Q8XqyJLKroxjSIAvQp9iiPwILT96IuDFQ8RsXG8eSkfZZD8O5XNC0qhgvwxpru1T1St0Ldyhl15QsKnXz0G1oSGGuVqEWYOmWGbii1OSoWKRMoKQum1ZxGQ2CdAqxmrLlfdotlyj24sfab1dkQJWJLekE2x9XHJE9mblhAQfXlNT8UAOhhnZLTHUE6+IkFgyQlQ4PUDxYMQ\/lHxlBGD3nBxS0k8ax+vkdXj3itJq+SGhwC9b7SYLq0HHrB7EM7XUgZ\/W7OZTuH1IMPose1OEbTFnZUcNZOxl87yVWotbXZuaLvyxHJ0UmbXI63ceLM39Y7rzq6zADBKG02Z8W28lt2+AD1pQRjHnnx9MUbiRrHUz8G7kTeNdQKtBjYQJkTzSkWPRnFpOS1Ay56Lb1kBNV8lVnjIwMm\/4bP5ZLFD4WO7TGvLAbFvTXBQ1E59dfus9uv9\/YoT8zomNssBp2M1UO+vPTnFYUy6YroBs0UiJOf4ZX5bgx25o9GGLfzm2wxhMtbdlzfByEsMIfAcnLng+0ZNwBgPJsokauRgNUXZxydbUhOcYaHpIOKGjKlkm2wQnOMhiFyVnNW596FtZ\/aA8gYsiRWfAHUuw+u4xW\/ou1+qarZYJzA6OSg68dDA1XejlLb2+HSOLPc2YKA7EUcEgwRZsQcch5TGctoUqEtNqH2YGxz2Zo4A+GvTtql25zWlbLJJCbk8qmSz5tEZzfks7yd0MAQ+VEqOHnKLF2ncvfkUTPsNs\/IwZWC4FA2B9PtisI4AP4FVac2Fuo8kNIM5GbHfGgctm2neWTYkI6FYo5\/lFOvcCk2USTIJl89+aK6rldjKqkHFjhlerP4XH8lw9kmW5\/eTUHYqV\/bHCYFaxQafpACRtS5ZZcPShgVIxAyhn5WTFHCr3CqYrTyp\/RAYgA\/9NTGK2oKuHOEDldmiehAHcOSsfNS6hX8aGArbMddy9ZQs17tbuObzOnX8ywA\/deDW6mpeg06rtgPgIGWVeZEpqQC166biF+VWNUM\/ivjwVoN55x30UPRzj3DJEJhjM+865jstPKAdzLZaHmpbbIJfvnckBtEgr0H3lOyrxC\/8Kd\/jIkk4Nwc3ctoa+rk\/zDjOY7prFZmYe7iRv6id3jCyupuc9SWv4arC3pErxD0XdfVb6WJ9U4Cg4XzMsuSUGWQSAnDQCoNmOwOm9Zc+Gir0Tb\/A4cqzmZNJYy\/V3WQzsczXRxzE1BeQQMSzUVSW4e7bFYv9PiMyc9OTjZTEt5RGDKN8dpNd\/OgxLhUwsxQyEGMH33r2vuifEg4kAOwA9O1CHBG8+FsLarlxdQVruTWIfJm8ky\/4up2GtJG2dVun2ef40mZTQHvVkejYFmKbCcGWhRUhyduWO7e9P9oUWJgy8KljmDmMIHuP5k\/77kep5Oa9a91rzboLEKDIdR21ERqY5ABd7Q71ICH+ymtbt9GPrnpU7yON9GyWKtOiJLslFqcq2iEDlp1E6KuAm8gOXwJE1FiywsLkInrAiDVE+SNBT2TrQXhUFyKC1cmEi8KBXs1zFmeGSlF\/dSR+Xl7pIshpk0\/6oRfn0b9i6Gq1XjcMoTv1zlA\/3\/HN3G0YovM+\/3TuG0eaiGElXk6Um9zWSWQhIjhuoYHY\/K6v8eJTuMUChn14rzjdqHdmgAvfDzo+BsAfNh6sTu0jYNFL398pf\/GPUc1WiAdsNNlQyzq0639mufp6PRwWenfEGl8BejVh\/qkLIM1yk1ao9JBhYQGGDLilju69WSutxg912RMSI4UJHzhcUsAeG97ZlnrnZSM6Df8liNayjfcECkbsufKe36jNposErrcbO3qoeGufNvW7DSKpmBcthcqxg8L\/J1lzF0nBsLWe4wWs3rquf03VrnAFL0sm5K7a7qfrV7MI3T+RTp\/FzXtr1RYX1xF4CGj44+GoLaomH\/82SEXs53VSBATLOS3eeMp95jXhBtmFuJ8Znc5b0fVT+\/rh\/jS7Zmq8SRE28zXEouotbcBZ0WtA+JhU6CUKgqRTXEHQ1pBMiLkX7i8aez+M0ZmPNX5Sb1FG\/V74kcJxIW1ZuLMqSpNc5v5f0SrqhWYrRdVzm3Ge7s13yTjH0vyfpabHcSuwzBsNXIoWcFENk8ovtbz3jUfMEGHyXZfq6pLignXlttYbCK2YQwr0viA2H5eJnXbhHOrgSoZ6DpeLxoeeWbv8T2TiOENFMHzw7ZNOgmlAqSeWXhKNnlw\/0F3aIpixRVp1HkGLoiFj9aHTOPQYHb61gu2PDlhj9fTVxaQBxe3BThaKSN+Gbhx7gbVLAmXp1uKujOmRQ2bYt+1QeY+eF\/XRi05pSNMjY41xXby7DaTEqg8G8xD0V5haZKvzHCgVA\/scrKKK8851JkTyXlJqPrqxhmT90uCFev2lo64BG8pMhQp6cwNiHfKAYBdjdcwNTSAG4hiMIKWSl5cW6zUuItKJ0sXxibfh8O\/TgxVmvLgM9IhOvv+axM4y5fmqm+yMY9WZFVvjbw9zh6vnmaUURvTsoAnuL92TmM3xtJ40m\/9btDxs9gSmaYXyl9m0u0K9MBmJwmmu7kAuk+XO6dDBnJznd4G5PuitIg9E9PB8Uvrofedcd2hYehn1wxCZss8euERO2TYZKR\/BCyL\/rhx9Ct3jxghphn0mQSqessHSwK5kx\/ObkYZPi\/FvZnnuYWrt6u51nWZ6Mpl8f2QiYlEk\/eyASSv8kZqf3FmEU+\/0YHgpwHrOWQAr6D1VizHRnkzfxB5f55rBb+hUmTopV\/ykVVN20jhCS\/ekA+dXAQM+kBYOuIoyvACKyMs1XrCRqRogLxYhSIvaL2lBMFkcB1MXm68BeNn+16Bo28mTutUipRfoBCsL2xeL3YMLanL0NpwVYYDipZxMpW\/x9V2DZkwxbfDvrU7PddNvR51GbIGwXd06lQRig3SwlohWzOqnCfiQYtS1PUxxrtRjvrbZFD5GHEGVebpHbPqWudhY2zwFTVr0BlXdLNBQwMLzro0yA52p9xlESjZka9mZmmuUCB3\/NcjfhjTqDwIOGR\/q+SguNFLDSc4v+6GFj5aA2lyTPK5etpSvzzt3NUSG4rq46eCnbQG8hNl5GdBk0PO\/ILWuxjhVyZ8gbrA+DUpNRAc+g0Jx81pKiwFGc7xfC6yfhVKjSi6v8Voyu0wuQ0GBYJCZq326cFPrFP3CvCifXyl6fEIhjq65XVZez2HGs96DuLX6Z2P0KpGb\/L+xPO0nv5q9g07Lxx58AtSs+LlO2TDIMLDg2MD+\/fbbQaR7qFvX7kWgSFJSVzD2W8EGx5rwlt8A8sQ0xqQkyDBHA9mjsvRPl4IXF74Lh2XOfh4Q9Zp6z14NRAF9OPZ5s36QEqiFXrsE+0rbMUJQhqmF9hDWnMlChGuor3vRlwUUps3NUruMeCwUu+Q==","iv":"fdfba0c7e6b5f0101b8278fdcc825248","s":"5084b7eaa002f97b"}
Stefan Benndorf is managing director and chief operating officer of AppLift