The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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ZCmEYdrfimr3pa2Oj9yv1aoDdvxxVFNqawINhFVbP6t0XyXHOvX+tZgldUfvW\/MX8IrLrff\/Zj7+2IxbdbKlI+UMhHROHAkXVPMxIb+t2XSCPhorvlD8sOyopLTTM842hPWNst6RPyB9mNX0QULR5gaI8lWMbXaCdT+xkiVe92Q+VznB+vyiLKITU+DjblEMQfslLsJ3hWxtz7hZOdyOJHLyukkgRLGEkgqgmyrBg8k3OgsSixOAFTfNgiYnoDMHSMsD7PGnuq\/uRvW1yaAl77iT3JR9yNZZvfd\/givE5NhkTdjKuYl8hQiQwbD5DJYbT3N96fdW1k5PoVNpSqjpPyyKRtDIHwacKoqftYbzO+61u5BZT7MRDhlpZ1eVrARzZ79JFkfe7dtFm3ELk4Bk0LO5JIzo1zHBuVVCDnDz9iE8bxsjvvz4QMd0YlFZpkQwVc0wGLnUcwvInlvioSjMV0Y6CKvdsqiGcvr4UoGvRb9T9qJRkf\/JkPoJ9lbZseQah7lbBL2R6zslLWI2btSK6csr8Ea+NiCJq5\/SPUeqpXaTMyLkoYrxH5nOCQ1DFdaf\/HZ9IrLcbPXXWqjuNEgqdtE4qH2zkUMNSHkE0LBGbFJ0RvwSBwkOrL84MT8spphXGT9XQq6AoYOPl5i+UMAlqxmwjSPFA4kF+yaaRN2k\/XJIpCgNiFlBbATKHQDrzhqH98SCQsYDDWi\/NiO7K38me34npl09a2lJZIUBo9rMgB6dDhy6D3FrDvhI4iRmOj0AKkxe\/xGSGnO5kdyolMKZmhe94phS8e8XigdnjKA\/jpMTD+BIwNy6vQFbFJ1zR1KGhkrQRIMelHwn9E7XIrXS2QOq3jjVM5y\/fnH9wc7QZmkf8+lriMmq4t4nfnjsyLIk8bmXZla2CYWtZ95WLbQ2664xOCBC7rgr1R8ZRCBHeDAIy99Z8VyPaPeHvbVIawL1Y\/95A04bQhibm6Flc\/e1wXtriOWvJgGlk391i+QZaF3yjWuqq3veQ2yfxk+dClgCmkcTTKDqNKL5EXuxDTO1rQBkAWGJfDUkxyf78vb+AD0Vmgr5JCGOtcFBE80OFlCmSlFvZty60fcVpHp7vsTISRj8Hk3EDdNAg5DfZAfjePltlolIv7IkA5PGApUrdv\/+KwK\/XuYmDQmz0GjwP8rqTai7jPfivGzeYCZkUFmSRrXIZkpQaXVPN6vqLBc2e\/4TJg2AcQENEF+XVtr5gvRLyybOM116UhA8DfCMYWJLDgJ9psQkHmnrXJd3cNFi5TQZovGoqEt\/OfPlf3Clj8XCs3wPvMHYfN4xkQGpnysoQGYZBHP85HtLQnZZsbiGuKtRDe5gHdrBsxgEec1zG6fOaEKRwx7YsJPA9B9wOmJYu6840462zW1sVPWnq79zATEJRPZ2N\/8pAX3Y1AsTIXXV\/wwzQryvPUx95fytKZB+MCIEY5TPHXFYJeoONb5Z+dNDoQk\/qm5XTjS8wYvzbY0LnOn1xMYBYsv1bmUpBL\/Q3f5IYyPp5xhIpkFBz+uIiDh+bpBUCiD0eff21hr+J1JbuooPdGmxO\/4HmMaxU+fHbqs+H\/xRml3\/m4lui95VjalLhzQtRlKKLf4WqT3RqMkuQxN\/hNkdX7iVmJ1mecIK4NiCozOJ1L71Q+\/b4FdMOjtyVtWF0bM2tGYb1VEldfTu\/w5BVRi5EKqmwvVcsewCt7nzDOScCHr7cKHPWP8L5wRsj6uKu5xexCDnPrgNTBjwEW5wtr1l8aB+6RIDmuzRqqDxts2ER5b+8J+staBDmLL2j9OITLFQUnaByuTDvE3PLNRcFuD1NwobvHhsQiB5l3omwYSQMf4\/qDwfU5vAvyuoh\/rMv8nDjKVwdmW0Zqq557xKhfevzHi9RswvSBiX9Oz5SM+ZEFSbHdDe7Hji6MRGNZQLM12+ioNSr6DRxtPeqdV4GqkO8usM8G7YnEwXqCEk69fj5\/SoJDMxUhnsFwV6uZQw+tk2ad8Fn2Uz6d+VGBW336MGPk9HPi12\/fmiZVnuuRG6+fAUum2bg3LicyZknnm7Tn6NfmneL1lAxDMCAr3P\/JP1pJZR\/FI\/MQx6bAH0UX8DTTtZ0fS7+zsseuWpg9gH0vXUKvHALsGbK1ytBCNKeef5nTUiCT5cis4GdKEWLVLqAMdqAZqx1oTxWImQDX\/+Xm6WK1DEwgyRQFUTybKJfhh9PrS+uAffLTKY1kWG3Z+jyUG7dSherSZRRUKgJM11w9E9qBLbh2n0Z2xtXoFOUjtYH5PsYizObkDuf2uk8vjp7k7RX0OFep07RMDr60p7ivHK67kk1YL5R8NpEtsBsF2W85vvUp2HhsoX70fLGyAHRw0pkkOH92mCGCoi7ziZLMOQlvzuyft\/WaDbnOuWa5bIeGaoIbRTux58\/tirgMkX13eVEBH9mTPIj6ZWMfwCflO\/w7v+FsUsdjItQxVXcAzrfN5UmPld5PXOhIOukNHLheJhMRLNWTYnSe6pm\/oyMJ+7fTWqujPUxfyY\/Tv\/V6aVVWdElXyq5iTF99\/qnBEMXaS9vMe06V8TlAEx+p1cDS3b6LjEO2iBg502Newh9e8jY2gP4uWM9SJcY3urOUq6D8pdgyk0uHoM2CDaLzyfSavWlRYBxfCkBRvukHfjQqendpvLfgAqwGyqC1ct8N3HhzmLWn0PTwXmsvliqsdd9xqZ\/AFgKrZSFdBsslkw2i\/oE5RHD2IdM0PnGwRgfHxleywAzFXksAATfxiTMrCGeoyTtAcoFJHLk0CDrShu4MWZfCUmBR1mh5J0dZ9JKOOgnQ6zt71m3evDMNCX0Hi73Uk8POET6o\/hODMXucNC4F3SATvcQkgJ7raE7Oe3+lyjN+4Voq3kJBE5kLIOveuKrgpeiZgx8KWzND4r7k3dhskd0VtbCrrcw+Jw8cW72ETkgeLiv6NB2sFFK79b9kRsusaAVd248hYEqhUyDqPNOk6+gLv+ttYV5kbUjgxAziLkPqPOTiExJMveO0gdT84ClraWYDz44xR7d5Mwzxfr7z\/ws4WbRVk\/Whgx2BxfJr+Favq5cLDQdxkxcM2w978pm9\/bN9B0HCmK+fE7p8LVFuly1eumRwfq8iGs7rn12ijFFlgDylkHBVZP2fhdm5CLT4yVw5v+h54Hu7eAkwD1PSErCBHTMyMKALPTSAc52sAPhr6OuOP\/jUQ+jtfIFWEdtus2rJ1Enw+3QPDnkbupu+TZK3wb0a4VXtL4JAc8l7aKbmn4wDT9rzGCowHb2Ppr909p0xFvGQT2i7vGzCFy8iw\/31t87WGvyVgQgqxtbQD1Ko\/Gd+jnOUdjwq5WiT7UCFcF5qRNRGpRDqCgISoAhpkfqrh+Qh7k3PJwoBjrQ5K\/AiBoHju+PNYIsLqyXNQW66tmspYVoVMkv9h8vUM57\/JXqZ6MGNnyoTJQ7tN7wf2C8jVRyFCmrNmdR2btShN2zACvMH6sP34rbNy7b\/CiFo2zCUruTvX9wWeQw5SB8RsdWSIPlV1HLnkypn85ihXPQVXKzYXz9ffu\/2CFLu7VZGUWnSeEekbJs5WN3wfrPSkQrV3al5Yo8a9ZpkdigUBEveggSCL9Mv9kO4TBhTZY\/gktT1ikWLMg51atCA==","iv":"3b6fd89928f83349458e9e9e0fceca64","s":"62fc6af091d2778b"}
Stefan Benndorf is managing director and chief operating officer of AppLift