Stefan Benndorf is managing director and chief operating officer of AppLift
The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"98c33f197cc70013d7f03396b6105c4f","s":"eff8e7ced3d60d2b"}