The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"a7bb730385a40d9f6513157950008ea2","s":"f935da8b32b2b46b"}
Stefan Benndorf is managing director and chief operating officer of AppLift