Stefan Benndorf is managing director and chief operating officer of AppLift
The economics of mobile retargeting
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"0444dfb7bb81f815d63c7d64da878f14","s":"7247e3c8c332bf7f"}