The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"b7131267bd920a3df0998471549c9394","s":"5445112edd3ff017"}
Stefan Benndorf is managing director and chief operating officer of AppLift