The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"190c07b65a7982fe726c8e7bfc2ce6fb","s":"8a767421b69abfbe"}
Stefan Benndorf is managing director and chief operating officer of AppLift