Stefan Benndorf is managing director and chief operating officer of AppLift
The economics of mobile retargeting
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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ShDzkylx58Cdk3oFEE8AEyMMQZWlV1sVhyzX1eJWfbH+M3ACEbr6Yl3n8hrY6ETIgC4R6HHRvongz2i7pvqnZboLacF9wH181VnrYjZptaBqPZwR0AXYG+nDoek0wWGCOozmYcsyYAPovINVuPD5cNWvCIns6mbwj87a6urkwLw23GEh88pOx6SEZXLYCGmRClCVdeIb1swe\/lZRTcqfK8JFwBX9v+ItWnDYJ81k5umV+6bXiLThRvjRS8aw55cB1b4Q9vryawgSNYHgB6Z853dnWoVzcYf8mqyWm5k6H1oEn8\/oQOpqMzJMKK4X7ofPggGHDK5wnXoX++6olg88XzE92IOXdXI9Hzo8nIhz7xod9V+3O6H\/hqFKuhYxVmE3y+aDn23+1Uxt1clH823pnWvPH8UJ8llKqdsCYd4kt9aH9Fr+9Rju5eElda+q54pehBmD3VozOypM7u3G7VdIniK0oZaxJLFGX7wItPaH+xZXJ6gDkmADEp9vcXHyje+Wf6ta2yMkbrGqGe3vKHXSN3T8ZOZons9f0Dz0uLzW7pZ\/\/y2nCymmOO6xHftsdCtblR4nlLDFN\/GJxzEC8cUjhqDur2otNwXKe0Ka0Abt+QbwW1jtQIM0TMIAr5Fq9NXVgIItX34Y1Te1lDz0O0GhqpBY6tkEl3JvL61nfTSuJBcQgZONpKXZm2RBl3WyzRg+KUYaDYDA5cPVqfAOwQuLEZ+7LQzUjLtK7zrQ7FVYMmo+Gw0Z8Xn9jD63mdAvxEmyqsUBhzyEMs6ZduqUAMxKWB4T3MKrYXMZdzYw2BSfTYeJqMGjS5Bci+bbvdzljXm0ZO15AYbSalDoFSK3zr8LcVqNwfUoVKS5rhFgP+smwJsRUR5QkXTobYM9b\/OQE0cvI8QVNYm4KMVY1DsO2gKFmNCEQeT57Tgi2SlYSImX4tubg\/GQjVtSAcAKNJ\/uOeOraD2SQUhxzQ9SY73tbkZh8yCsiTZpUk7xRsMVBFZ1CNtrzu97pfRkkdUilJbTvVQ+2uBX5J7cnjR2R\/nKX21yIQVjkmVDCyIbUCyjPtgyG9wSHnju9oNRLOemySEFhBhcraqhuAhNJhPQDNS\/cwbeGSodXrTAr6MEAO5J9DwWeh9w9zmpq8Mbk\/l4dBJ0FPF0mHm7aIemmw0DrRKErDPknqztX8sdSf\/wK7qrsMCc3jeBG0zvJdSv8rz5pPqHZM+Xo+n3XUnasjYd1dR2uOcNGOTomo7TIxdrw+im5I7dSFhJ9fAUEqP+weuVCU1ANPaDbL61qtF\/HuBj5KN7UZn9Txjrg6\/FcP\/4N0yfbuqf4coUVqF1D7FWzF1WxrsCp5l9GbW1yJ2y3Xxp5a+6XXTV7cyUk85\/InHq\/DTLcm8gxI8HzFtJaI23gbpTTRdKM2oprzjpTr10Fz1Ti8A46p6PsIHLhRas0zINaKKGBm5gQuT0kEnKHVDdQ4hov9YZbNLv5hZibbMhGLqvZWBDNCoz6vPWecQBGmfJo5CBFcPyFHHgaFwWjjcKJ3VojmIemwpgWqzHVMlSvwg9poaBpkkXlCPoofL4poSae3S9mCjRM6z6ClJZTMGfgD0yOJjdJgqsrDLrm69smSTZKoaPuzxBCMzkD\/b\/tthnksLQW3rdK+Nn7F7DdzzLRqEXOvjQ\/g0HBF6VkGL1CQqkKa+cvBZzH3NKH28d3z\/PvD1S5hiaNm7BroK\/iSyHTyEAWbWypkRAU7lHOjJfrykWtu1HIfIgaPCt8T\/1XtmoyyRQJs\/Ntr0DVcMhKl2mts3gbqCOUd6K9KWJ8qN8Hrc+HxsEKJlqPygz6HBsNwRF+d2YcMcd47bDvINVHVRMBu\/oynA9t7eUKUfzCh6Ko2\/lZCY7\/mPztkwmAITlvL3rDobR9uNgUFxS+vX16K2ClVP2uD9I2Tbc\/tDTWlk+w12RxaIIIiidlAz1RVW5P2NeiL8\/mkfDJIH7ya4zCRs0tp7zenELNoekQeKCPTBEuyA8KZi9u07XUuz4mM7s5KUaE1EILv\/AlRZYfnXYXeZ\/eep+GI9yeI1a5y8HIevhYoRZ5\/vM7UiEhZZgGtmFMIwNfwQrzNv8k5vL7rTarxThC8\/MhxjBy09aFdYLx8nnYsSO7MQ258f3MDu6CP0mhKkL2ULKWbfPD4KnIk5IbE43f9daTtCy8WEs+vK\/5quCNg\/BrpGcII9JpMrQNT2SFu+Mr0kExN9WGgKy4IrkRI4TCNi6rEeCFUG+V5lrmdughuFfCerk0gmk\/M4akwaSDcCbsTFDHcqEagVBYj7OZ5GqG7D3bsncq60WN3zxZC7LEhlFUGxC\/pE2ScyINyQnDRY\/rrPX6HUmtC2Z8MPVyHwapvPWlI\/AHzpyNZv0qOVyCEOKR7+N\/\/466y52d5Su9c3Eg1TGAPDpapXWBjJABK5o4fDGcGtOSUW\/YqMx5wF+q1so\/1Eece\/6XwIiDDFkJHq0oP5zq5PcAP5FSRIhOCnLA7y3beCSdaJPjrOrh9VYheG\/gIIE9LnMN22uGvHmipm0ZD5jcQBT0gjEQ4Lf4FXrKxz9zGJmJZABL+yWPAFihmLfmsmego46XOzAOG77erZotT6yCNr62jHOcArN70\/Iwl8GIp3VQxB+J2coyPBfXOs4fjjjgrzNWOW5aivvWb\/K3Hnhwm16yQqB8Vb4SyIwhIXtPRxA+M8zAx0uywBdZPivdJKgzVQ+4kJnejyM+ptnnFXf0\/kAEdRVLcCp3r6Y+ZsKyBvmGRm2KJtYH8Z6VGuD6LPKR2LiplRMx\/EzKNm1QHWoiCeJX95dkXVvDSlcJZ7nAjEGQfmQ31OJcy3rvyvoxDpE1sNOV5VEeFbfJ27QudpkJ8VkGlB57PPVA0VlbtYsOttJJyzepPLlU3kA0S2fErpUCnGIUialwC39UX\/r+05OwpCcdiKUk2bmNh\/f8ciSgV9\/9KBloeGVzpggT4nO2CNAvg8Zbcg2AyG\/7Y9P1XqoIDXTOHOCVmqJkZenYsnkooE2GTei64zFzA2NTZVoNYii79Ty5DgT5B60vV+FdQDp1DeygKScn1upXgq3+Ck2lBj1twykPUWJn8byLORrAE8RgUnLK1EW2HEN6lw9VEM1fmOtMe5UdPyLA+p0d4OtPuZNg4lBbCd\/KGhiYCcp9DnJP9IsRQl4dV3tyVtUmKbeVFNPOPY5UBUNF5McVhivWB0x7MbGycMw0NNqQpS4oWiYJE7MmScpyB30Pf+UeV\/\/NeperoU24feJ1tMWuxpcPlvfps\/pb9ao0BxLNl5uKH0UiC2awYGmFsAyOIlM9s4BJBZHxFlNTzJsrN+RuuKJFs4emoa87hoSp90hkF60dALOqoRA9RdNisMvVB1aSP9FlgH16ubK\/l0\/XxvfmA1Xakp94xscg0gBFfp3WZT8bR1psU8tb9h94Osn9SPxtLjDwdux5iAjHjWDE8+YM0JzKBs\/zWs+AtCH0ueSvBfuK7xxs1O97p\/lLZs2udy+s\/AMBuXnm8H72l2KRHUAZ\/oMV05\/jj3e6GZAxD3JjCTLWx0p\/jamwse1bn3uNYrNJ2f8Nccn\/W6Y\/TbT99K8m7lopGoDfX9pbgQK7WiabLE+CDvILcv2grVvoDoRuk1XAJ0UQ==","iv":"480b4ec025b24aa1dfbba00ce4800de3","s":"a03c9b5ada80ef6d"}