Research
December 8, 2011
By Kayla Hutzler
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.
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","iv":"b9251b9814e4ecaf91778d5ef946b0b9","s":"05a10b8c8ee99774"}
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Thanks, really interesting article.
Is there any way to know email OR and CTR benchmarks for luxury retail?
Thanks.