Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
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ew+4fJ4XXH87228WE2EcylLWJYVGcvCSdXEdTUsDA8b7c+5tYdYo8m65oUITWcGEe1mYwmK2jjLKNbmL3MIJjxMnUK1apsaSZcAgOktDSTfURsT7aVC\/3\/qEg5jJKyX36Oi7t4+dDFxgSxEGUrc9vzT7zq5qEH1d6\/c61jcOf5VnNVV\/jXAGaikRT49GpKZDr28lGA8j\/LOrSC\/lUAKYDP8KRuyfdcQeqto\/zsNdlKYzcK9LNvscztBu5JOtfRv\/Y+7WHk\/F+DSQhxmKIolDkHauY17Hf4fUic3WFXsP\/D01BqAz\/LhvlGwGu1rwHvJQtSx5bucjB327u6SJp3NtTjAt5RIgfYewipEt7fXhq\/p61irpthvv9mT5P\/\/hft047gFyF2fbmAKXL\/b+TELLzV2rO63KFUpPs7o\/U8nkp5rJj\/SLfW2XzZp7ES\/X5wYx4TaH3AohW5RvF29gmEIMzkh3EIpxMFu+i7DfeeFCWEhp2mY15VTJ0+UCLgdI8QdlSRy9pvyi+Tddwg60MyEJjM+P1Ur+tr6Pwj13q+rdo\/Mf4hflzVF6GbgwGHZoO9626RiPYo+qA\/LXFtPqVPMem3qGSKXAm2AFqEWOh18Rxc\/uVVXxrgr0UpExlbl3pl\/cE5DfrOqNgcQdF0TPfHKYuYtFN61PJf\/b7asdJCMH+8LzwBCo9vfI8X0ODQ8zwiXLIP5kil92uGSxrQNd9VoZkmNgdhVyfX\/oY0CuDgEOAM+H3utDJumhtsOvwfeVX+3dhajO+jqF8WvxW\/l1R4Zwlbsan75p\/mNWAYB99mym99g2QBcW6uHzmBfiNjRmmSQw5w352OWzsQY6Iaz0w9rRUxNlzY6DxI5NdY8VQEPvTBtuHrxvst5AenwpZjSai9ApzJdE2x4dPZ0MiS0F6pFrGB8b\/t\/+QUkBlwtx3B\/AygStE34f2kGZxExc1XaxLzEI2EoGziDRdCdrl7T1NwdQGY2Wjhd4YOYi4p0DirLjxN0ss9mYoUph4HUjUtGSHVxC6i6jy\/0htMh9rxAbvcfETzbpJcSzLvHs5JPFimK\/+wETekY6UwNLMqIfl0+NjFIdIvr9SD74C4YxDMXM1eIiMyJToKx\/seM7qpbd4\/uP1BhCk8qYGcRsGCUonUPyKJBQaYZqgBZUu\/Dk2fka1OBFDFlMw2RtOrBXEDCqAwMCArphzopeQB1Z\/UScz48CNqi5TIsNOszJcj4He\/5NAUvwrFUuRzS97KtiCVUHodDnvVnseJq5qGXRM\/q30zm\/My+CVdaLoA799z+uejlwJ2W7bv2SRXRu34Td69x\/G9ORGk2aj9JdsJv8psjVPQw6CdEgI64DsfaZkSG3NMupt66TQl2YpHE29ytOymynuRlOcpkN\/NGdHDAWbdseQWleXzVRxJXMadCY67wuZ9M6u+ut8SdOVoI8k82kfIBB9sn8Vu29UePrp+7uJj+FrZ8k16YgkA8t6YtdBNENAgoeK\/UffTpz3MB4SFnd3+xXEo910SsRAsM8vEVWvCxCAEe+I66zjFYdpLlLE97Edqw55yUUBsNKlSIBZJ2CyWHK7TQ3GB7gMVcOyYE+fRMcfJRg6B6rKu\/POgjKGkDaWevlizV+IqeZH6liyFFu3UsnuZvTtpVGJgQ9ULpGAsHF7EwoHeMaBKDQOe52t4YyjLc4BtOhhH0DrTe\/9fugSc474F4Aap7cH9TWxNPy8JYoP+bW9ITb\/fieT1AT7M6tUon1dNIk9JO\/ahdJs733B2DmSeLXSLp8NTYi\/P6udTd9devUpMLootagxZ5tUNT0flwRPCJjzkZilXnJNmttBROqR\/YB93bACSFF1UNGEin\/1HlK5QOkLY0WIMGlooSXN+2NIAmUJTWg3BwMgPQWrfu3ZgtRw9vbr66fkPgnrlmqUmLl4rMg62z1\/mbyNnIOoswnIFn+QfucZoLmqfd1EkW6l9I3TFsTC8H+RQCG3P2cnegTNOpu4Ypx7EhzWTMlQSvT0zyT9Xz9m5ot+D28RbpLB1W50XLmQ8rayPk9bBmLZuRpCo7fDHSCjT00C3C2a1JTPelvibBocE+rhldf\/tt69\/u7u01nnAxNg6wv95\/gcVUKMiwIyEZXNGpJzIwsxIKAGpj5OrOcsH8kQXl4JojKQ\/kHXPP31XDhuekBm2\/KifWygjUnc+wefnyGAwuzTLvrYlD+5a17KfEevWPzNWVlLqo+rZKda\/VVdWbS+UvCePDnQ+IDaVYfnkr747m4FnIPKBfwViMlqNOoThQgX6UzGAdMU3ivTrLxbAUZyi6x3NUf9K6xV\/O+Ojo6w3CV63WIw781N3FAo68KSLfYGoapoTt7OybytQx5GElNhYb8ZXd3fOsxErIv4EwcRus6XhGT9I6a1K8whWzU+lJAuCQngPdRdnVqUi2u5mRw2F4USMfuuLqrfhWHew+uA0Jn52FDZaLE6Lj4b0ejLRzl4FToQ2x2vmotTpro+v7W3OaCL5egqH2XevbAF6uqP98DXTXO0RcFtppl2tvO3h2Y6\/xPBhrn6eEGZixUV4idlBN6ZuU4m+rSPvmxZm4S7K6YU7c09kJw3TotB3qv\/y4mQsVhoGlIJpS3nj7UQSPOVwIo1X2Q11MIl6GQ4OIYu9MYLPzqRRVbJU7ROiPxURHSNzQEgREjH0wXjy6MUoxMElWr5CIZvYNwKiAvX5TjisvjJ\/mUjtGf5\/QTfU+ojjagL57knaPxAkBA9Y0S0GDksLDLhDpQWvkz7rfKEdg18gyVhy0N5rY2Jab+rpUoeCZJYpHZCKhY0qQgYFu134ZsFi38qrRo2jubCfPBVDNb9wEcOoq\/kMLCDF\/h81OLB52QOmIXZvv0DiZOH2YiAgxE1E3hxn0r9r2yOCE4PkLzqWVPuxvYjBLRT+4UEQcuEyHBLng9OBcfUwHCKEyYVHy4hnF\/+CFRxpD\/V\/\/SnW7wloNxMBnoPkmKjSysRRvGYRObvxMUO+in8G21Hj5IbPHHWwjhg8Ozbu8vpEOnO+iy2TOPZDcq33C6owzQeiT\/veRr7XX\/hHY+0SZiTJTxXcEgFqubnlEhR1TeXyXNq+Dmj83xbt12L2F1ay\/PPB3vx8JNitrKYcbzqV2tNeLoMLYbh6C3YS15zWtEzHHX2vXZgOfKEZtogtvKoQyy7QJjg+v1VJmRjFs9S9xl3Hgbe83yqLe4WjljjjqluuDaYXBJBrKjzuAmAI9KdZfy2g5TLenNtB\/PFWhGKO+qN040ZyKGWd4IdTY8ihkEMRJVM+tXsubAtME1RNWOacmGFQDWgDRogGN8UjrYcCgsRT5SnJbZgym3hvT4a4YY5xoiQUzpowQqdBUZhWZOv+84q6R5rA2ZAln1cQiu0I7hhStKhwEAE92yFC6\/XqjMZ7NGNJ3zWJxt9FiqIpkfDrQXtmHxjIhKBjZiH7yFs2HL9uCMPEZrwI3U7OYQLnkI7UF3Bf4aZ1neLp4mqhcIa5hhkaLHHrDqFiYT189Oznt5VjjXiuKUPdUbcdJjykwmqz93Dz9p05phG8QwRL8mv9A46g79O0l5rMqj0dSl1ya6qwmeFXO3ONaYFdZijlshZ5tujxHJ55SJFX12BAlh3c69ouwM1Ktwt5l4AiR7TxFjo9Sc+kc1zKAribZUfpN1\/pinr+d+28LuoOwJ2vwJqh8qvFklNGzJnpa\/6epw5OW+2xcRbpvj4JicKOcDDInaC+VMVbJcjQ43L4e5pZzBScL9Px9qYNfqYZA5Xew4WdbeS4L+MJGQ4fKPcYktWGOHCBnzg0mm0PePFsHdyvch9itCpH7ZDLgtKiJmUFddktHqcsqJ+OOpyma4pWPmVGFpAnXsNeXTG7PSN8ImlDNrgAMr3+KDWdBcK0ypcfCb+aq9xzT6b679fXWG+QXY\/SwhcVZU+HHR+DJi\/fVnIB\/FTxdq4GVH0GMvGreEQ2eY50JvkwSdk4U07xWpqhTmDUDqfb1MPhxvLKPeclV\/rUK1QSoSO02aUDMsfBLRJSjqi1vpCS7MYD2bnsRIyHTKpQ6e\/T4y8MR9nzEAtNKq\/CJLMB252FQZdkXhCMJP8301liXD5rLZXdGRUe7o1alO5QZmnRNg0Def3lte3RQQFbmbrUEOi5UBclcPcBGzHBjg0AfttLQ9Z3MWee3tjgifzvTOeTVTFmNAJXrfSkieHWP9eN+FchMcE1OwWbjZHauKI\/Kt2ymx\/Ax66bMYYB0jaHkC0Oph2TSUkuRocEuImPM\/vDl0QvpeoZzq7mWMlqaup7McDGwk14lx5G2NysMY0JWlV82MmAbGPwGxg\/OdbPgnt04aaC7iqluImA5HiwfHr1TOkGZyONIeatJyflYUcQ8Bj56mDf8x4b0hyQMs49+EkyCe\/2DvQrq6VKJlbBZmw0ZMgWclGKmfeme3\/bpYgeSdcHRyy15+bTtiOJlYLRTUpGs4N0foBkhwf2U4YKYL7j\/Jm8WvB1uHY3IzoqgEbF+1DYGlcQKMexYzGWlipy\/thAETanINPa+nq9h9D23IXPYUdnKz\/iMrKN2Oay+UZgntddPBJr68LstxxT8YXwLw4+Mx9AkhrfKsMmz5e2AwRZjht6fkdETW\/oicNmmKhEjwdctjDtUBctwhf4H99kN5oVOs0RMQsMpSNmnFwlccabP1WFa6a2fOMkKDjRim4j626k0+aDL5hSnuGWYr8mGObUR94V0WwWC9Ta+jbeEufwXnjlxa2kLlSciagVq4G3anPOInvzEoa6jwSbOduohz40iFxoxzAeYZ+iAWIyQgxqxho0DJXODHnc8Rx0MZaybQiKTkJ7DOSsTqwM6xn302j1UlsxTMTyt785MdBD6m\/LthWyYVZ4KkiHs\/Eay\/OuaKxv3KaDY9pDwowyULjWf8hHC4l5aygiFPHVxGD+rUkL13gPHm51vL0UY21SH2fHDWV2c8pMLOZDKC+TlSg3+LJyz\/Ym9D1t4KFlHfswn4RxvEq5jbbQUDzjmYyLsOS6VOoORdz9ZfxRs9WOy5NsnAZM4v+dwDibuWZ9YZLhuJpVv9wPSvuJ5GFb\/QrQHcyFdx5V7lHYBvtvhGQkbraEDrSrdJnAcXzlOo2L0XFmwmBk6RI4IHPuWHl3PQ8p1KKmHGC16XZJ50mx4fNkhcjV3YZQLkkn0pJlr4FZC6MpbTgoBlcb5MN+sy3cbNbboaye+5ioeoyECvnOTt63Rfxpf2vjqz07w+Yi3SfiZpC1A+YgnQBN72vlcYZCABRN3m9XarqutG01Q+zcT4t5TMWcQ40L\/9BPKpOnd234frqXJGPmuuT2a4xdpNl7ui7nLse6dnod\/XV2e9lUVVGXoxBqgQrEZ8hyCXJLThgOszqP2M\/mns+1z\/5k5H9gb+dBX3gScpy8iLFmXg\/yEhhiVKhZHn1ny4GzOKKIR\/M0rirCETVx0ArM7uoDdQUsKzYhMGUZKfTbdX4RwYL5MAScdCiqZAC8AHtPXC9st3Zmkv7YpPSJz3zel+8YL0QyxUoBC1u9i6YyJMvOxOa9K8gA4sGgq5Zqcj0Kpd5BmL3HgNz43AlJAYKgNN5Xn8moemguUiNPEV9ko+qRxfQuc\/yiqBX+olkrZinFHxuKLBxcVStZNxxnkLeoZXW5LDOMGYhU1b1zlvjzhID6TZ2Hrmf6ON\/HzcsHfQO5gVfkO0qXeaRn4ZxR8Ew3Gka2tpRe5Ypu\/XIy\/YI0I5JQsDc6YhNmIKvXM+X8UoKaT1nOPB\/pTrQoZJAU05H8xToNduOXStb+LpANKB4RlLxahkFW6znthRYjSoLJTL68zUXpcec2ehT3DvLTVQOZPygu6aBxOuH1\/Wytzo6DEMMdtJlPpQn7EfI7kGqJK4sMFMtd7uFfiFgsPdiwoGJETNFXBKybkAYyRe4HcnsHblkr1qJ2cnGu\/mPkVLeTu+Go4JzqLo57sBokqz0Gr6vFU7hfzteeMcWWBzmlkIdjP6\/ZNK6DQQzy8ndg4y5m\/OOIVEqEMYQvyoCfOk9ykp1zOOAHMAmeu6yKMyumar9N5Agy2KJBIxxN2eAaBn14OW\/Pl53DkNVl9n08qDhnwnja4sXUYmE695gdw6tU1Iwr+kCCzv9j96AnzFM\/D\/tLKzLMoHUpj1nON7U\/XlZ8swM5zlI7ep3Qhm\/3KADiWFQyVSPYXXt5ROGDRGvjKeHEzw\/NEUyqJfnkAInIAqMUbe\/yyDr1T3fev74t0M+\/0ggUyx7ye4i6PlQ75g9lxYE7PenhECi7kJTXNlIMNf8MqAD+jWeaYnOLwU6wcPge43ChZFCQFz01fn6KEhIwnON\/+U068RYXzl45YTxnmZ7oUlVZuADUiVoRdcSrASQ+nQ5L5oO2\/4b\/IQAufU00EDTQEqb3w870wJwlITLl\/lcA2+DQ2agN6ETuqcc2FgQEfrokoYhudiuIefrBGpPRuf\/Odg6J8P6x3PmhCo1pexaT+OoKEBT5kTVHpiEBypaGH91W5AtN17Ul1nMTgvk8f8Myfr5ABQZUPCn4EHsHHkl3uVKWUXS1xiufszG7WJ7Qj6i1Lspj1KbiV929MC0ijKx8GTTPFsXSS1fDBjHBKMl3EETiPjKajz7TG8A1DywAhT2NkuwF5pwqrsWwIwWk47Qq2rKpYZi+Qa8gccrXmWSezeNoT3NDna+0yDF8jXcs\/W8nmha3qzB+qjnNVmz1FJ2jIu5Hq7znhIdLZcaUZgHt2tVqPbJY8zoVZzSngLXWci9LJp19B6YOXkmBnabSVSO7r800zpsOlU8i7LLGcxszJ07EiZDsSTnmmbUnXNXyoNdHzZaGFpsj5IHjDA2aMdMrCCkQPOknl6fJD0e9e9lqy2xyRIKiX5T3B2nMa6hBV901dwkShpJjhFq5hNtITMWlP7OilEQ8IIugo4JUKj8Dy7mZTMa2DO5+5WCblpwUo2zLipjsJ6Phz\/xy2OGJQZR6NN+lYVWXYsch8Dl8+ZyFXpKs9LTtcOGawUcVi4RBZsreD3adtX5KJ2FqquvsR2\/dNFt5yDqYqhy1GY06emUK44DC6ZkMe0FKrvoAPzSfD8jQeVThJWS1L58p46IrDxR6kcFfI+2sOkcwrziKk\/XGZi+M1rrM\/EmlsrqpRMTwi\/j9\/v2g9K5+47cQIHcL7e5Vzm8ghKsVK8bPK4hLlp7gwO17IDsxi8XRD\/oIR\/z28EY3pNCHYXRJkCVb0U6tc+IXccJKtc3DG2OGW9fruXruIB1Pd89WW9SPQP\/rbScMq4PQjxp84snLLd4liv2E3BJaEd9ukFwLC0bcxoI5IrYYW+5LnePrrucEKIBAOBs+Ug6XyXUMr\/uHqBruTOK1yq4PVInh45Dc9PeJInVU9awLyU35PPp9TBlN+fD2r8FAtBv+hKSCrfJ3ZI2CYYOQNZ3xyIm3zw\/cxt05+H5q158ik+evxTJ35Hxu3S0EWtvJ4xLDQYO9MbWBFAnDHlR\/71+xcuLr9myRzZwp6BTEgcpfttvapf4cwDGebxNSQ+jlSEYU3DM7ludnnqnpVzpSuylqhj9M+hl+CR2L6v6DOPT6HScn2YmjZ+iJy+uGjqe8+XMukJBvTxXSFTWxcuXMpvxYRLmNT5EsASvb5hR\/lwtb8yoVX8osdrq\/Y9Pac2SRBz+SjfKX2Nan8ZRIWvxQVEaGDq9Wr5u4xhEUMYagKVIwySF++KfEMcgWBkLAljtxpao9WHSzm6jwLl3zMp+WdKT+\/SMAF9g9GCOMArYG2wUFyILMTnfHreycS0IagIsfPcfBVj1ckTVMM5OnWuIPEGAe1I\/srZo2lOXLJtJf+PjlwdOH2Zm27DIVyECrIeEAuqBjlI4bBDcHuozlQmYCq5IjBapolNlntAZCSOYJWQyM3IiZ0q78GcVkqcjChG7Kd8RXNbQt6JyVEQKAaL6Z8U1zSTtdQ1zcI30DGSkwfa5Q2OudksM643w\/pAkOyX\/JMxBjwh2tPyTFOLNJ4o0sA+vZdwfk4wByITfz2qCvo807iNNmLlOZYJqMGkukqkrcA0Zvu+wVlkm7FB1FosfZUyTVW99binBgAgd\/E6ijyoXaoCDrxVH9Um2jO92AmUChqDKmCPoq8yH2JbBPsv6kAt1g4epGw14RF8xOlDcR6CVaQh5PtVqrlSFvBeD4J2uFjDfZG+fSfv0bfy8xS3r8yWoFFXOTbfbxMf+wqe74\/LyELsKSgSC2UPOn9G\/mB5pBcDptivwGDjvD02smhZmj\/occFfVIHSIcJCjgYr0yrhTpjnqrCyC9xB3SUkzN9k2ABgbk8z8HH9pZ7VnmOv3CHhq+UPdK2e7gN9o6QRFsspbYm9yBYcb5kCaJlALAPXJLlf+PP2SrKGLYKlEPN88GTpZ8JzVpK+vngUeBfwO8rsNyhenWkKiE1+\/SrMCuMf\/V5sDEguO8vnjUAz8iUwWdmhVrUOIflpqa7w3yA+m5oX+2sudBobxRb6jh1MauWRuM\/W6ZzFXq47lelBc2ZOff6hAWiI7Rjzs5VI\/AkTdVjugUTV6Yaa9uYnA+rx9px\/O0aiAZ+VC2KkDA0pcgmf0pe7L6cI\/yM7VJiDEiWTNjzM\/TE5Lz8qgawXuB2i4xG88g54\/f+5rCzM9gG5brPgo5LnqGcRY\/aSwWwk4\/aC8nTd6lmRcg20wi0+suvZ0OMiwRKJ\/YaN6g3DcIX6PCfkgC2C7s09LMTW6K\/dC5\/jBvcQvjDZD+T3untcmQ5bD3eDwR6YM2NzAC9Lz9v2LMFDJJMkO2Oy9ur4gS14mbDWmaHxCyIBx03+4BxQATQLSRhdUYh+QBEghorGUCosrA0eZ6nkMDUq7s\/9Y4nFcoBME3H72W7ZrqLKTYHnWUgs5\/bGYDVsnd8\/MjnTZQdFUTrHn+SxMcBXEcOZCT1PR0gLPftSxajvMOpcjjRJJ+S9oDE+87orZdYVkhb+oQByaqH5pTdIfnP7J3D4JZ867YsbWJSNLhVN\/I7GYB9kqI96B2CWpcWlySJl7D\/fc8hdcpPdsqPMvVF8We9ePzleRQiceO0apbps1s7sGRQNQ4zgZ3Hz57o2vcYb2cscw9cuLTBPkfd9SwRlvWCL3Ikocad1D24grHz+4wM59faYaYd9zWAvEKE67OaLdyw4L1HolRTgx5iOHn117z+0osUkS2uOrtMPLC21ZotFXSVeaQZYrxHyCNjF\/nov2E4I8qejWw7OMKoylJQQg7i6FBNSZwFMVsN7zPOebG0qMkGhDZ5Ys\/JTuVwCs0knBBpK5V3rfiRyhxq0HqJcX3W15nF0OjrM7UfHP7gjMsFOHnVJa08MR3CbVk9v5lOi5JbjstK3xc5wIG6LCS1AhV1uOrKeaZ2q8LvyMNCho3UnDg99pC8rMJ3aeJ4oQBhCDsVIozYwH\/4Z4BhlQMeVjoF+UlDRxaT1Pg01w1FHmAwSj+lTDp6pQGcSYX7EjeEeHr2IbvtVR3lRHgJZcI38ilv8Xz\/0kNpY0wXVLwKABjKbEatrVpslliDkNgwY8Q70k\/a0plAup9dIIEkZHZStoH+zaqWZges3xsoGiEAzrV3HbE5dC4fjrPbqXlmzQjGbsjLtAaGRDGA5\/IKiX4XzxPQvj+YLVtWZ\/s8gNIp0GvpKPia+YDDHnbnGEsdoSzM3fh0P5VaxivPz9g1Pso\/TMy9XeTqTQ8qPBIrbXnrWN4e8mXFVmGFUMzIOvl7BVxSVmZq3bHo2h3yh++omIVYLdpOwWLlR4nzKnVrO5NAHRw5V\/xYWLGLJn5qBuf8UHoz0f7aPy11eDQm0iBVkgqGSDcFgLoYFwVLKD3bhEeQ3Q3bUCwicnDwuGFIW\/3kwIwSbeZyDa9YzmxmEi2rsXM4i1kIMmR3muxe2dqypV0VL+T07iQUZ6cb4ydUCIeBcb7Q0SVj0tYt38jOB4\/18x\/nu\/XEfcWTiQ+q5f4bXm23QlhTiXjEtZUPrs9vERaHxJkM8nPj3iGVJqqdF7QonuyfF3G85igVfe47VdiGZPGQIwpZ9fosEIcGaSy41YYTWZGhPwlRkjDcynnDyAgCZk\/0B6BszN7xDphqvdnuClOTzwy2cLaPLDvvtq2\/Yc\/yZ\/p8z\/+vZSSXsxjWyzcoUaiTlBxCcO+\/gYVRobYxAu+FDr+4xfiHGG3aVcSXW8IlQgpIo2Mx6n1kbsvQdZGBMUqiD5QWef9sUEXFnXGISHvo38FaJXB2Rf4oVPP\/L6PulBsANSkg3uHvC+\/ZToNpQ8An6MugvoguRWiZHrT1703eXBDGho5xtMcvI7nCso4Z+xG6XMxKRBS6WtGLu04BleEvPESvBwFvxNJOJ0zp4NMK8MkEVZcN7fRVhGx6e8mdtTQIRAH+fNfbkTVgus6btz3ORJCWXrlOcqyROosya2e0AtaXJvihxpWn7tNeZfGPUpnZ\/kzF0+BfKxWwkxflafCLKfLuW3ff9vaaCHzHe89mOAdIazQQBy3OCprrDtVWoBrWjfAbO7hnTAtA1JR9QTzgvgoUemH\/4WfucrYRERr2kuK8xj6eM\/ExzxTKUnvBLXwdrKkk\/BYloMlMf5XTF9gOGsL48AXVbNt1cB3A7nGFnZbpvtOCfeZA9mXOzg\/SYgJ0ALE3HdnJzCw9aGGEEsC6KEG55RaEd7CoZHoqf9uhuZ2cvGvO2R6NM078dOCB7dQzQfE1nBHWuOQBM+2MJGv8Jb+AsIIVAvo3IJuk+ZjNABH36NtZmBXIz+LT+oFtLEI1D4t1YjLk2bDUer65hHX+D+JlrZsiPQ097E74uHciwmyW\/wGuKLGdGBkcJCNfUJbVTH1pXYpbZRQwIRfb\/F6seBtjRmklozp0JTeMg+7jrBdFg8anR2CsW7v5C2yP2crp85\/YnJGYALnvykztQR9ncm8Qd81Jw7rOPQfX5y+W5GgT1whcN1xdbysN6oIutBtUbpC75mBcZhEOEx8zPQ44I7Vv981dMXy8ypRflbm2jdoHTT1yP7W7kHHbdrKLexrUqOdQkaLg2CC8a2UxbFR0qgyr5p7g\/dascvaaKNrjJ9rinXtSu7NnSRTAIkBlXMKETbwyZYpixpeymFSKFsQw9iCuU9acckROmTLpDW3KEZvxLwsWsz79UDJt+COK1NEtd1Oc9nZ\/fiBSniEaqMklK8+7aptPdm2knhDXBx6gs9R\/jP4hE2nW58f7BfreU+AU5MuAmRWAnE2v\/BSFcuCXiI5bL7MXyeo+MsMreouZCnKiJVN5EIKpg2uyEUaDKmduk\/Kw0UfueblJWeZwC+0mZYdkcKLgv20S3izTKiBZBE4vOla1D86ZjsjV4JpmUHxp\/VHJSEQbGoYPv9TYDWBq5W3VvGg7SbbE3eDXXePisknoqs4qwuPXkI26tHbP618n7yfW3fRaj+m6+WDMiM3JSyrv742r0eCWHK2vXDnzI2IrjK11Dpo3YVdbFQp21qLrIma0V0oxt5Ygatf421SuTDPCQIT0o+pAXSWgv\/r2I8HYVD8\/YQ9c+Yiw+MbSplayx9IbylRM9K96cYgQy9SkvJLhdWI95+Kbvvb4iVbgckHrD7UK\/cXUJZGPqoSKytuJXrKqbIRN9knw8HCfizOYZg1f8nBgtKdf8CYkq\/H2ZJiERsRrQIA\/cF\/Ijo\/sP1pYdvE2ADgYMXuQQvkyG0VbdSX8mxzGK2j9fUfbjTWGm9owx\/+g+WB27g06sjDdNUUJzjTBn2NiALb\/AoYw4STXlL\/qLlgQT\/ni0oaSSF+cFSqJasSDDfeaYCCHHx0hm7rZkdpPju3zN1nsUt8jieii\/RFig1Ys77uEXfCvHJf1ChYR2hCs8s\/0Q+36a2t8vXGQO9\/j0mCjRWcwF5eUjG+kMLGLVh+PPLNciwu5uuO9VLtdVQqH9LnCKMk1OyY6ZUsDKvaaBzt4I4qFuGl3uPgdACF4uAvPjJWpzUr9tIveUsvIQrJmnK0nonfJ7ew7MnTwa2EbIAIjZR21eOSxpinOqJxZkK82UCtAlQUBjVNQbC6YeMxbkdBdN38H9vyuetLq\/JWNYqenf6xDpV3K6YuFMlr1ibZRIQAXWw42KEXxP5u8x69Kib4OJkNbDJNMt67t5hMUWCQeslLBSZG0oA4c5i6VGL0AlPlnaoRyqdBfAcPGRuGlxfQCQ7La\/prpZxP2DbPM8\/i0D433GUixgg8qZDKq6ggDSFpZevPUvsqWoM4GD7uFYW1CFxJqtZ+f9q\/IAzIXurNxG7QuX37jtGArfJPK741sk1Hw8KfUlqElXuJWaN74bQVIy9hAqEdLM3sGb+bQAm\/nAIfLY28K+4XC4Cwj2Gge2WhfZYMRNL6SCrdTI8dKtBJaxVOWdKM7Pfly2K6saqO\/ZJaRMhwQ\/PuaHsbrDx05Y3jYonk2SKTMS\/lVhZnGENpEudf4S+\/7ziAZtGLU9wnQaa3uTQW9HkCyv6WY1D0n4harkFX\/l6OTE3rGyQwaUo5Vr+ziSIOTjMypMHp0zpFOnb6pjj\/rBJC0WTVgB\/HQRkwskU2IuGQZDI41XOyDhj5hOAU4cABqVV67PpWiOrEGxX85YBL7dnOyX0UwKra14w1yXIzmXrMGvRbd\/SqXj8uZWx7jRIqAw3xZBybtyMJ8alJ1UKkjagM\/W9dQ+ai\/MM1xXNEgFk+3Rx2iPN5vf55kkCsPfN4mih7CN6DSIyi3WEQDYr9Zk1KDVXEpM3FjCes0qoD1fR7u3jINLMOqSLgr1pHbOmiv75YgZWFPur+VAOzhDL+FqSunXPddx+PrIgcQOMfxXw\/26gJA28\/KLLypQwms8R4gQQlQlQ+Da9WegidZ+h1eOquBqjYqi6l3M4aPJkUNEINTw4P6rmTJjeXmoexAMxfEj72\/cZ421HKUMw0PH494\/jK\/LHoqa3H2Dc3cglCN3Xh2gKB7jX5m5zDymesXyN0MGWw6qF0xQflO9GaWSQKDfuOzo4gdf9DIxK9L67MEdbu3\/EDHvoSjhxvpcRJ\/MVXBKonZTFhjV40XfggfHHWnb\/JEyrd6xlMH2hGkIJcTbmEgWK8mqs56aOu+5BvRgNrErYIAvvVJkw3mZ1MjXkuh+mgXvqcLHSmc87sRt0pmfkj7iTSVBnyTBXf\/nZxnRmHWGe\/tB49xMezIzD3ypjg1vTOKFxrfP7LAmHEX+MnPsxxYRlmYJogxf\/VGKsydHKpeVQpELeHKCOSsBcs0lqvt2ohiFTi0n\/ZVVHYS5HErCG41dCYnFnMEgGV1vDPhZWIkFeZ1F9hk5X+LQINoQgWyyJx3TuoR1117aaWcVZyvxlIvLGsWyDISBvt1wLXG5A\/\/mWRB4IT6RPHcMZEbv3HTyA++5LVYQc39TiVgGy2QOKOg2cEtvCbNOpP5\/xzNr0IU+qxARrtgQUUntWtTWf3+D9ja66vGEqdrEfjLOn98S+l8fleLG0oCCCA88E0ZWf72ivQnjiCOqMFlvsZvWx9M9FSSfCY1nWrhWG2m6yzqBx3ZUQRtIolEHahOqRF0KSoYjPLQtaKwnNxxWHwiPUPATA7ga1q5ROPc8HDkWEH5z3bwjtqmPP59omPb5ZIRz\/bV6dyVL61fJ8uLKPN2uUMBe5VG5d1q4oog5RFwex2\/C0fj9eHYshQykRjIxP7fSEC\/SmF3fYAXtrI0X3qVDvxVlEnpB4qNxsrpC4+yj05At7WPgfOn7gW7PhOuwQ7AcysldeYKrFX2l+x1RFl7gMhMkBxZYshdoudX25xmQM6xEnSemMAcGlwRjVD7GdudvWBaIm+CSrRv1CvHPUtnlNBb1MH8mKu1qsenUIcXtoNkVchpwrs\/4uFXRvVC4LsYRFziIiPUYZvhyr2fdH4gbdGLLoKcTHdLGcYLkiMIIeHiJBVT9lSvNWLElYLmMHwjHtZq41hnzaYIhSlYeKoNzX3n7lLzRvKnCkmX+joa5y\/rX8nj9usDp0Hz9Dfafb6cPVSZjRADwSB6wKWkm9hL\/UDrl8KXT1AfqvzN5DqtDNZKIlG3tes+pvD9LAC15Z2RtODSsITNhrV2ipZTgd0F8P+gayPu6zkryvFuuzy3Q3WZPP6sHtRyBdgIHx1SPTQfpkA6dIJstwpRYA76DwFe3ftTijxC8CES9YoDbKaE3fuIRlh\/9dL+9ZWb0TyYy8UsJrCkyDcMt4nHkTpyYSwjF+mkXwf9jv\/qJJcQQp\/tcXdxjHYcF9b+AWZvkfTyrnZlXG\/GdpDS9H+DwnIbzyIUpxDk7RjhFQyGaWFFOKmtD5KjRq6L8wQeOy3NwSMQyAaTskcaGRjxJTYMoqc0PcaD4nrJ63FHlB5BfgbIXRdIqnM\/6raNUNTDvslh5FLLDZVSG8WdNKKvotbXOHee8ajZglvr9+cX+kRzNafxlBk1jJ6U3QK57RMse68AP2pfiRr2zq9hfEp0BwO1eT9wfikDF8c3xN2Nz9NVQz87nlgWOaO5PcaLKo5F4KO78pw05oFi2qS8p1P4lZyWmvsPIzlBWQQmZiSdyveVtF+izvY2GE2Ocg+IQAaGCp0Wc86UYvu6zd6OUUT0SXWFfX89EAXPnarkMmfZ3sbB4A3PnoXv3IVYuktQf2h897XTa\/wNLaykLditHCx7UYEJFhFDrd3WgXziQoCF+FySv0bkQrYmK68OYo\/cnDGpJeVa4pewG34Mb4kgEBbgpPJZQcHPfDTZEhZ+5B2SwG8GptCl98WQSJBd6sTMprgt3gcXeTGbDBBFTmnTrcqpwH3jYSbv2WrSGVaolkla16bILmkru2l7ughhohJCslfBaIRTyq4zHa3JDEJ4sJgvs+\/GYUmXlIZZp1KkfkcWO4NFw97mlumhdKPJTEv70lc27jC7n+D\/JxzsDRex24sYF56I0qodmtFt24vzzi5b4lqRtIjr5Ml62RMIsfXHArKAoPU6V45OG2+O3RkWzwW8oUxZTqSLJRqivQDCGSUkeG6j9ET8lGq74Ml3F7QEXMq9bC2i0RCGvcJd3nXFs+tVB6cFKnemExUV\/oe7K6LiaTmTHlJlUnYRE+tSG1vtS\/B\/3qbjChb6s9qutIWE0vneeP2FGcfgDdTIumrTdhRF8rHkpjEeEV5KS0yT3CHrbNgd82tJ+q429DIhpGFlc3tqyphkJ3S73Wctkkzm\/nBmuXMpY\/4iJ5\/6dQTu1ZScrcb0hZbM41zUcDmvuCbcUf7+cqJKwVfpMk0yJIR+xKMsj6PWey5APuO9PyOtsLTcliR3idaiBYhCXkJ7acJFQDhOJSyhsdZRqR0d\/8u2ok3ZbQTRlf\/sy7EUqBWRg78Xo5IMJGvpbNsUeENmvePr5hpGC196Vec+qcI5EuhrdFGeTlDlwnel8DOrO1i\/blQdJj0OyIXV+9IuxZb21C4XnhA6xKO9PNJIeXgdb3199X7G8LAoVXRbh2C5YxcpcVi4YX+YZiKOqF7Ah8F4S00\/WszyHRu3FeaOYiLkWiYDWb+981+tgDf4LRdOIBbHmQ1GcJKZkcR5FIEk4ggGIpSF5bkppa3PV0G+qSbz67TeOLo3rhnqo8nXlQ8XIMo70jQKBwTfp64g15iZvBhSbuBU1Lp\/EK+oNFKIt1pQHAvHTF4wAj6xIHNe8gNs1xfDn6BKsowP5vbC5S7ec\/W4HEuxgIEsuEPFPxMR8q1kbTN6lLvvdQyk\/rYE7GUckC8U+ZMe\/bGFq+5H6EUYJOjU6JNubHhCeidy1hZRUAGcDwWF+Vjp\/lpcZ\/cC\/qUwwtj3f9P2YQVjZ\/AGcCjQyAdhcu4ruQaxtrMp3Tf1rnFTs+oHpaLYOxAxoaiHd3Eq+BOuEo4=","iv":"18aa953d349f788f72f14356121f634b","s":"79f27f9b0fee8d6c"}