Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
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","iv":"f1c7e15ae88bb3bfe2e91a5b33e03c7b","s":"20c73e297823a7c4"}