Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
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","iv":"0d40c8951a986dd358592042af96b327","s":"841a67b778ba6510"}