Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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z4JgzCEqiOL1JFRUyjpt3KpCvghnKU8PCiJlJrJ6rHzmHFcEhv1sU9Xndj\/ZrFpBiYEwEEtWFESDHjqpUCuPHED6TsqvHx+14u4s6iAdrUjZv6ouAJscSpdn027X2NV37ohouUNFMmFPaUp4k80PIEMbnx9P49HeFhXJEBGMTCnhU\/tFbTOq200klSIQkSkWNGkn59JLvy+T1tD0QjWAjxValP1AdoW5dUiHzt0nw\/qWOt6zgb8LPP\/hwaznL8oR\/BDeu7nUhVeu1ROc2VCCM+970+5vKHgYBCjmQLRZ5rE6KOF0Ua8A\/2uzX9mPsiFQoMSuZt1QsmgeLJ1POzbn35x4+blg7cE6x1du8rusZ06obvtgzVyQ2KBP4QpyfJRM9owtGx58FHLmeUOKKTJq\/qrZ2QVu6JG8csi3aN0X8WnPhGcwVlbryKUWNJVBglApO7LlcU9gWkcWF4ojACGZNDLo+Y14SWATExwWwiAxvbxXEuYzpELO27OuByj951yZfVtuMJyGZreUiBr6xWBo3pUYTmf6UEo7k2fRF2zm4uRQBZxOxyGpTnFoKT1itsvt4xRMI3yd0jWoKR3dLL0+1oV2nT5q6z71\/FoXb2W+gSnzJvod8NSeN6wxGiFAOJVJ3Ah6ZiYKK1s8K619g+7n3UJ8FSnRENz2wds+6HpIKqK0L7GpJv\/0vohu9hWZWYjS\/6MWvYO69QiIyJYuDxHcYRGOYDm5Onfdn16XZPHI92VCQh1EqTmLYVmGPmgJTu8A5pPjukiJxERE6oNCtLTSsqy9OORgvkxO+ymXEC5SGPJ2+\/Rbt0WPY3HG8hhZGnDWeOmxT2awksf43ZrQ3i2jAKLBvs33yjEGa+klJuSVDiFo6HAFgKlp7nP9LzTvkBBLF9XVsORO5Kl9G+CDncyT3e0NGQsNwirKwQC4SRvOlodsiK0hRbc\/Z8XyyoBLTmUcuEC4EOz2UaO09fdr0hFW86304ZkTG265tCwW4GOksJ4lENK9IJUhUotQ5C3RAhRKUm5aUhDQ2vliySA4ZVQ11VmgRWoJ4zhnyYS2Ump+H\/nRuccyaXGZakAzbKSD8TxYpBTFuciStnAgBKKjhkKsBK\/aFwDFmbX5BVnQhOq+aeBxf7RSibMmNEfTu9VtRCCAYf9sGQ\/Vi4PBKlhtlan4lcdKlMLgQIb6oh9EKe124bzY\/QCGccsfAuJUf\/5VDmFA\/oFUylF5EavnR1lycyjdxpnbJ\/bkw5+vYg5SXoAacNWw9N2l4VetbumG1n4v\/QDIyL+o6r5iZl\/l6eyDaptBpXVFpXfxqQ9P7azNgSPXWKOONKCijgqg9qod6Req4bgKZzIaqOrTSM3M97rIGzSamk39ZZEYNF3WCf84qUNnlhijAzMHKfBHsrCbPFdU347C+1HGfwtY7HIX4K4vWTj\/in6BuYGXXVJ+eVO3yvtaMEIdkyQvXISxpEw2LDCwZUcmfPyPVmD3LfVR9zWSjXxfsnDFD6mHKJhSDeIyRhyExgxPH4C+MpRZ3ykv+c2Z9LJoVPFwP\/01ZuEV0OhK9pzS2vnlvRIp2ASmF5+4VFVz60EfSmMENtcAxkIdZl7FkG6C3WFXTDywonxU0s+OZTbYfQegjsoYhu2GWPfNux7WIOOU+7irk7qbuYj5WUbCeaQAr+rwRND76u6DuKzat3r3Ldn3GYJj3kOV4HvGwgs+m8\/1zJA0HBt+0G+erSD5WB0bv8QpeVGXNpCnVD6cJt5ol8jNmSa4z0YijC5EQP7GuVg0ghBTyvwXzDES\/muqD9jNXNyp01Cb0IrrlyhV7Q6usWEr6HnAOyez0NUl4EM58NR\/Rdi2vyq2z80\/x5mlaJWoeBXg+o5T8UqeBGbCdtrik89jqrxuu2EywG02vbIyQLUPmamJinbqPTWnKx4UrKj07Am8uUX92YA5A1cVgKkE0aD4ulZMx\/1LxcUXSLpY3wf2emYaq6rzy\/5GWpZq9L3UoF9JtX\/vLDIN2+wJRxcKtv\/1VacttNmQvIR6ZLX9MOag1i9LXBWnaCpEtY2nW7hgPybMdnTQp+HE2qQ4+h+J9NJi6\/rj2SCOT7G3hc+gM70aSCqPMctXuL2f3nkzoZx5W2HtsrTL5WUAS2xx7yiXvysqv5CK2MPHP4OZUkr+rL2Q8IO2eecYGwisY4peyxtQDUrkOndAz6+Dr4F5mQlZr0I0HePf\/RKz7ZHER8Su4u\/zu6FomtrcqnEKdflcF4UrlK3BRD7SpQF2sRricHxMaaFsAnEk7skbedM38rLWcZ+DohzfVWAvL1qQrZq1GSpnLOEIFQIjPyJNaJAGsSNIClsOT91n9yGecq5DVLnzab555plxdXii033Os0zfKGPKD44CUlmG1DQg4A1g8W6BBLVz3kXU6ZBMKHHq7hZm8fU5SRpksInZCmMZVzJmilQF7Kmd30r9VMMq3sCjPB\/xh+MpAyluKCzppv5oEvLhI66tJjEY4k+78InMeZctfsTmhmyRDPRZPizdT0MamCGFKE4l+E5VEmFoxCFdl95KvnFMQhlSZ\/W0mvwD\/LqeCEmWjgwIcMGcvm0camQRvuQT7pQhVgjw6iFc62upTmiPmDTApDJ2MdkIwN1imJolXt+VeA4nRHkR1QzLKw+w62\/UJTSmt+0zCAHsRV6xEyHFAPt1WYAv4CcFnwJpvh5ioeFr9m0QwDEh5In54WdeEXuDBHfKHcfqm8+gvPy0gWjXiLUn3Ut1EN2PWJk9HabiHhOz9334CN06NcDk\/6vop7BnFNSP6RTZLvD1bDQ7lV+VoopChoNSYxZo0A3tFyE0EFQplcXM2yC0hem\/zUUxA29RQ\/xeG8h8to1YIa6eKyVFMVlzAEb+MMoRl5lCx690fctIuA8wLcEHlRQdkXP1U++4yBEvQ7JI951JHr3n2HgrBdfeUZ7qKDM5wXrNs3vbBnNWkE46GWQRuZN7R9Brrmny0qiKK4e9uLP3x0W14N4ExkKRDwtA8db5KcenxnIBAOJIeNCNrj5\/i05Nt8UF12d\/JenKCqJaNFx3QjoTpaxWMJ+S9cXepQ\/7qRYqnTKkp2JsA4aFVzzZ\/GvNUxHrsI+DwCKVzeQ714s16pzxqNkrf+lMqwzAVHrjambTj6Vw4aU072YCjxODdozc6dy7ti4NtO46oRK9Zpq0d69OY6vAZsCNyJmgPseiN5vJjBAG9Tyl8n+eYzkU+sz4JCzBjZWOXA8WUOsV2C2Ujxf508ABl2\/Zqd1HSDoBZe9AlNn7fKYzsOEi+QoYuSTx1PhuDFlHM7RL5GQtk5oLZG2ESu6mV4gBmz0T5MU\/6DnZQwlutMm3CeUNutKSV\/pix2Dbl5RTF5jbpqy0HR5He4E23IJYbXMTWT7PELqRg\/74rU9lr4+efZN69WW6wtbVuukr6UPx\/a8ykLLpek0JY+rbkfvgL99Fhud6bG7NfTnbAfjEycFAw1KIPPQ2219s2FtCmCqcSKHEoVdn9Epr8scZSRtm\/d1vUXbFeYG9SaOTFCVSpehP8fHc+OJzGuDgDqznCwoJ3tyoHILdT\/At1z\/F2g\/iKJpZi0vOG8su3nUIdzM3+kfopTt4omU6NpBEBgT6XviKAr7JcD1v+Ts4ibQOwO5GSyabXXe7C2Nytd06XRaJnVpdOYAaGE3bZS\/WXQkQUj4d\/G\/ZOG5IZGubSjZkmT\/33QmGkptfiT+EDsb1u7vzjGJ43C1lfYJ6FoIkabi2Zp7HhLBxh8rRpjaHsjEjPqJgRSGIY0JngxLSyYj7m2mZDV0U\/wuTXAnXbA9MAyiJ3lFXuxDteRDItiTOovqsteryard\/kYJDIffxkiKG1DrkFvYj7hGJwejwg64NJ1uqtgIAmNt4SSsALTynnomfICBgBQ6r63AWU\/NCRE980GXP1Rllr7NtpHR13Ay+JoiSgDgDClVCxeKp3HMCP7Y3XhbtbOnoztMKgQDD12mQI9aFuMsZpL93teasrby9zBWiT5YvrqVMYYO5lrcKotr9xpBR0QAZzCcX80aeJh7DWAHdkKM5WCXgVfxWQN+rTGCfJoOFtbMacJsQioCxtgY9+MHEh0uFiKspO02JSdyRNDkX0UbTwybY\/lv1kX3BCHLHVKhADmRxWHRIV4Ee78+3D0eR9c922IV1hRuvcEAVmdxtIP2XWYqdBzFLeB3XSUekaFldnKdm9mBkANZmmNm46jL+n+dlcbW+SiCoy+Ij9I7tXkyhWPQQPtW71zuawsv4kePXDIZIHIZeVBhqFVXoPh7accoAR7dbpbPmLG81XVHf9daWlz2U4MtgavNIRm65FL8r4FLQ9L6rqlM1KklNVRI72\/ecyJNnckqqFXoqUnT\/6ASWj4sayeWav6fG9YklySzVy9hVsTFZN79bkTV7MQNc3j0aqfN6+ILJOQgUYhSdIbdX9BGu1wLe\/9HRLT3NYbfMGdTGJeJNcFATVkqZgxEQjjdq3MyeJcaC3WRGJ0Jg5DIe1Fz4JR7s\/832yLnYgU4UIjoXYwUgZ1tawxe1iKLX3vc1ZFE1GUriIWzhZjLyVPMO+l+dq7M7HqE2Vb89UiXf0RLF73ziWfoKgEfiXUhJcw30iiXYWded1PB0UVePSl08VoD7y32gp9TVsZlv4i2Pxo17HXFpL1SV++npLa8o5YNNRbmgSKRk+VqvhV3\/DI+N4t3WSbulOsHaG+R1jyBpIq9Tn9fflLNJeeGkzXAs7IICiq1FpZ7Fn\/I5aRHCK1LukYTOxgSM+J6\/THhZK2Fn0mOgpvnD1lX7dSP04RYl+WUl2W8ZsNkYcko7MQpbs3vwX9a7l7bI0Q2fWGafav\/maFaw7jorg44g1EHmtuzXiaOeIvJrdfKSJRLjETpejcSexakYSRNKYXrdDXXydhawtHTM2zrYkoPcfwleHU3P46p+DQuvaUh7Ijuvlyi3xeyrvkMbczaMpsFMKD+z6rT510CKvX0TrvQRzzpGAa43F59K5G15pPxRm85TRl+2dnIG1YW1xx\/o2A5Cj4p9E0lIAtf9oyk7HTE7Bjg6EEYYRyto74ruyaGdoqyko9QeqXMbaxMPs64pBcxX8NdOHUh3FNVtYdCBbv3eSmUIufmdMbhjdCeYp2BBB9Bl7p9E0p\/7mxuHykcEixtzKrTe1A+kYMbpgHcv0uV3GN+QRiXXtL\/GcLC8u0VeqiRxaAIzj4LjjSZWs4owjrDAkrfEKu5r0VN50mUIzCC6rw8fqF7EsyA8fh72O+E3UHODpQo17MVkoIC3LoI3hcQr8tJjNRgPsIjnrX68YZMMbqN\/5JLWHfH\/vvoDj9SdXQhWzrifv070U0vsnm6P\/QOxp9lniKZTC9Kgb1+uTSrMxC+GjiH3mx48BbvNG2PtCHcQQ2fnJkZFbO\/ZLbaFVEch1L5Agr28YubEEcarDPoavq7hGkWJ+bALeSDACzQNbJSEOHPgXTqdr3\/qBFb6bpdsbZz\/6IDxG8eiZTSz9iCWpltgoNMLYzhNQiLMAZCsiN6NQryy27pK1CTqnWbYVXDrdq1MnIJe7JqhRT9i3rpx8IL9E8GX5g2kReaPBnCRJ\/\/u+1iK8B4O5OH5xyVjjScD\/vD5FHqTN0BHvH4meHukpKyjLjlG\/R2TurHjhjHHo+H98unWR7xXKOYGPdfuKp2T2xOFQ5WBbzZPrRoVy82fyyWwaRydvT1QUCeqsOD6pCqLA6vR4oI3T5Qh70F1Nb5ZTSa2Mw2EumC7mVcJ7U2QUYzlFqsvay9rNZaHPX+MwWf6G7psKKMQhqdbopyzzsrfmJYbTr9AaaVcprORCiFXiWuqSiOTJrdXKZvXyE5CnSaEGwkRNRS2HegP6+S+oLDscx2ym7w4P\/SMCJDLzqikmaRks1589QLu8WAkgmYftLKUSagUauofgvvwTm+mO5mHSwRh++Bjy4dOXZeAPEXUICKCCWakZ40ePR5VyA+wHHe1zcX6TwTP6a625D2Ue1K4ALaP9WLlFe\/D5TPfdQkzjvp5qdJieVHuAulmd+5KjmCb\/mw1Ai89QEKFFDCDdMquxAEGrBWPltbcAkoW9PtKRdl4MRNJqQtGllw\/LwKW2tWw4n9aqiNHe2laVT5\/bYk0Vfp4nMB2qSlj7uyfe9yol9zPVx0NuTR6u6p9SAYdbHKkQ5v2GnHdsnWcIM63yqmsVFztd0pImZluttP1Fse4vBJd0ox9g\/vSiiTb4BPTDTvqyR308w0QBdw8u\/rqwg+KAxhvMA4HRM1oOR\/0pjYRFNrGCZqttnnTEVNzt4rB7gDU3xxWNVTrTWqZABAH68H09V+T\/FP60aBziUEaS8NPbQkJpA8Bkw40t97sJBrgWshzQRJscrwvtWlo0u8cSjocQAGwfFzAKmxj7t+mvmTb3bvCwCD8bwNGx9kmRwaktAeoCAJ2FMwi4ygN\/B3hEsK93AdmUVdTfcQKfDGUb9RJLXCtc+N2\/WBZ6e6FVhP52PV1kzjixSuSsybV8U09ulzS8XEeXMVxfFYxHbvZJO8TYbz+JyreQEKB+VjI4\/G3znVVAOIa7KRRIk4CT1IKPLrujOWdUli4PvcK4CMPGKQmS7b3WliWGFNxM98h2JX507riGj0LxItRUaHI1434jPGUc1Gi7S4OT57f7OSceVkbRRl5puBqVPrMuVkqSPvFAowtue0Q1YjRFGfhU7JebXW8V7WSc4XifQtYGKtX8QKJFNqxIdH0pkO6WWQ3AslXA7YBx4Mv2oCzanqjsjtpn3t57FT2bnKZq7eRpfBmTbA\/Jn4aYqVzXcjD9A4aH8+Gn2xtz0gip7DuR46qcoKzTK9NCHNYqSgQe9Yx\/PkPWjyza9lU3RD2OOzjhGZj2AOP5a6i5vet9yXT8KnqZ5pKBp9i9olXSc6GCbrro4kzRAPIHvzy9f6B2rzbTwgOoC7nsUVSlGYLjVCDPbg6lL877V+fx0JNXsaBRzraElPiWqsZ6hOh16X8GpaedHVD2mgWG1DbMfmqvMquL5fiyeJAQmcxitn5Yp4F7\/AbpRQY1NdGueoYwYKq\/jPOoQboQ21152uo1d41qcl+qdn4u1HK+azTaCwUUZLLzhKKuo6fRKpFGjktnMVzbkmLycd+1V8E5+nYxuaA3KqPp34v5hnb0EVJgdUiRo1A1WB5nw9slK48RaqKX\/5\/T4UjsFJekU73XiDvLIvLFO1eOJiw5tPIxfA8m16SD\/YeC\/eHG3Jj3ecPHhrgW5Z8YOJ8Tyiz0uRuFkxoVjs0yEH9t5o+61Dp+BPlKt85e9pe5giP64OeDfimBhMfYOTsVbqDH9oJagmFTdGcg4N+5wT5udjQhWjheL6lJ572lyIgHsc+iYZmm06PnUulQS9szoe5c1\/A3EldledjfWP\/lqmpZAXii1IhHqmVbSLjNujR5FRGq21V5e\/vKYJVGsQMUemBDfdoL0leRbZnj6vzuNQV3u046AmwgaU\/O\/z8q1s6aQgHv4ehY7DdpUOAo5KhgaHdvQu\/fPfXgx2nq3RT\/b+750xCGPiaKcFTGXr+TAPwC\/5nz6TYnYssbIepNWVDaaRHbhbJqXs8CAKCuzOAXaExnKgsN8yeMVh7w1h0dr8jB9T4wZo4YZgK02pbsc4\/JQx\/DUeroMisY9L\/v560m\/HEoCkdETQjIKt0UNmM8cBPJhhvB9Kt9rpaKMOdnt0D9Hss2aIWwGXAwKexSiSqskmG\/6Vk+cjcCQgkNhydXqOvTJrX5G6\/NYg+muxFi+TEr+KYmWfbUcwqtReootDKSHUOC7NBZTS5VSZ43pz8cYBaPQsSdvjlK5VEqcmC3yHxyYkeslJHjzOnC7aj4K3f0FaNmLhOJxoJKAHQFSt4+jYz17y86xeAsa9C7vR9n4DXsynAkOQ9dtBeme1rwNgy1Y\/eyUsFxOYClLmcYmn5TZBzr50Y4xLqLXTQxjKPR\/keZIvx8wYUe8ZZmvdyj5IHKorTyxGVfwZ0oPxd0cat0TgsTWkeyzEHjKCTcbl4GCUS+faFwIB7LK\/JZEyl6AQDcopSCCzawHCzyTgILLgOTDyLQLoKaIgUqek2lQnxDczy4qI4fPb3jGroynVJVhHz+r29a2s2km+dDeaEqJPdQIH2jjwrQSOfG1IiWtUJ+zPG6U0PemZndN3fLKDx0lGMxHsbmkhGVYuMf+WdRGZPhRRvmBfFu51fZBZIMFLZJT+pAw2854fImYPlDN0SvqyLWT7vcJifH12lu\/Ake\/pSud0rW91yxe+hrpsuOsN0Okr6jZc3SROXMeT1em23u1aQ\/Tg9Tfb3dnvIvBERGBU4yI\/+1vvj6KdXpIAszjOI\/vU1jh3g9QG+zwBzDhCLs+rvrmqRlHrCAPXSB0rhPHOq2\/5SuZy4w\/eVXMRu54ALDHPTAEjqd7HLk263DBqo2LxRaLyvBxqIw2glwIiymi\/ZmYgCmtkPue\/AWaaWroJZWy+bvYy0to2VzZKpNzHbI85gtld1MN9DtE8Ar7EEkBx8Kmf9wRdJXLz3xm91XrlAeBqHKe6MAgRjERxrEajX7ztZjzwuZyQoiDQRZBUFH8TQo4S2Nl9yoUzPTfhRlI8tL4rs\/YU4AxcRnJwW2O0A\/4LDwptTDPWtzPcZSfq7uuERXmLxkFNdni0PcMpKnlKlRuXZusiGcmwL\/juvPGSCttkb6o6mnxyTOf+sqdyGfLS41NUxc7RrZSWRBshw8sf2IUGmYGsOgQxETiiTieJHdTzWIbb0Ky8NlmZpjnJBk77yhREDLpa5uhTEghvV9T5uS0+kInN9ueU\/vhMJrBCqm0eHyePjMu5fK9LIZGoXHtUYM6lraDvphDzFWCHK4OUxxU5F8IJ4AjKdU4mk+x8t+VFwjnkcJf0W+XNVT5WjYOa1bCFLUVE6KHiTGgaF4KulD4fMB24iO5jMe+LhzxSe6w4ILQFQyaK4FZefpAMgEKcXTK7LcZpxcorTUEiBqfAgmVHpqin\/ur27qkedKfk2tdh6R3eAXsYVVo6keAHTN0kmR7F99XCEHY0h+dI9lzG9Ft+RSoyNzBKNuQ4gOy0a2Q1nhmyi2jfpOtRQwzNDkHCdWfYvgOuEPl1yrDNnWtIaSFO8BCXNKh16DF1r4LrsUeaEm\/Aa8ym5CbxavCPcQonDzTdXX8XX725SJCKCilqS6vxznOvO5Xxp7CpJv0foH+kRBhtqdGq02wpcnrOGuCLczw\/9\/ZP1ODPLsnZ5\/d1cGqB4l3egqXgJ3D+WDC\/yivDnAtt+q7DflVra70Wkb9siU2WyRk4HKmvCCoGBegFt7JE9RvMd50nSWsUClZlEi50gdaF9znmr8b4kaisB8GfLMqnR3CqhR9bDSbHZwXGRu+b\/1Wyq+rRmnKtyDlE\/kdMLDFuCdqw6485oGa6+8Z95iqbsQ5dWWlTN5IssZlMxT6d2Xtk21Jx3lqu+wQ8wtja2nGU0DI+kTIbW1hC2jZUVEyX4993pvb8dRBEch7oMgJH1fxRaEfF\/NX1vNfh5YFMxRNoKAWOTgtERGgT9k2iorIPnIZJaqKsqtb4kpELjQ5tywRDgATWGbvd6FBC6eMot7LuVuGMoKa4vFheX15mrRg30+\/ShDzxCbxHW7hZl7Wwp1LOO4K1+pwomZjv7kv8ybIfkG+E4cws74eT0lX\/6+nmQ5F7O5S+R80M8gL7IH3TICJyD2u1YrsLF2yFAr6oNuy804y4MbNFNKz0nqZvaTqrtgQq2zcBLFlqQ+qKty6eNQa1sewbOkKbzQXOKr6uvazJgaphJp7Rrwglm8HV5LOMOK6kBlz2p2YRIfMOqr27\/ZSOJjOfokgh9kfX4wBdGC6opA2FoSJd5N3gKHzXWPTXPhqQls\/AnGt6+fjqCN2k3AnsTC7fJ0Zl95BrjuYwotxRc7PcMq3P7yYskPGdnD+p7LpB2uGp45MMZF8ueENofx8UnGd9oOCcUx6D0egH+wmLMqwBtMUScgV31xMXTIEke+qnuVDVxIBvGQAaIJa41ZdrK5D0JUy1QaFk9qFroCIX+f1n3ITY\/it8gY\/ne1Iz7gl1ub5cB+exkLSO309\/8TE01liUKGdL+zpC7qxmbWUlHkmnTODYnb25NrF645YMJaLoQyrBc9cQxrL9kyS+BPaq+AmXKRRB5HUW2bQttAzMLovSCC52Ec5HZxcNh1UK4ogO56mosxg4wd3v5mZ4Uww7Vg0\/+imu0wJCyyfdPtlGK1vSncukfFbgbRnDHV\/Wkb3y8q8UUn7u+DhArcamxFhEppbtRqk0sBLRFoOUuxm4rOKflRAlSUatJtnhmWfDpDKbxum6venHI3bW412BFKVrLq0mHwbcL67N\/K32doeS5KYHM9Zb7ud9dZG8ouMfsCBiYmt83O3AJgyTpuCj+E4+yVyOHBGbq7EOzlGWdtK1ITx4S9lBXunf6yrFLeAIVQ3HTFpFM+grWysDKOAiNcr13BnJcsR6BY2A7C9ZNUKqIVB8oRZyzlLWhd+CwJ7QZyFI10b2m1R1hGtLHe+AVso4CYJBnjuSca7h\/SVW+AB5m0ckrmIwXX0YG31Jsj5g4IHLtHJ38GUBeRc0jn2l7CRNozWZuVgXA0sfhuy4bkrCyqKUfeBoeArNFbBp5Z\/CbcEateWnKsbkUb1ZGSi\/NBFRHTK\/2z+6DpNOTzejZZipcY5w1KEd890VazTTWUmtya1yd2cSRl2C10cjcJtUuwLQTlCORDjNvF0\/YmDiLPPfJgZC3NHE\/uOv\/rIxDUgwYfTtvzoAZ4EJlsNl0yozjKMk\/V3z5iV+nBHJFIwZn0KqjSSswsFLfgSKUp6znx0Vs8+T6vLwY6hnSUjgWhzh6YjDcD+TWzgFkL968f10HUmY6tyoKj3NZbeKIFScp1I0sCVbR0x+VAJw9VmoTj2pKPvW8kKR5l5H\/spX3IODpYZxracglwwpKReadAVTPuSWARagc8gGRyJiso3yZjo262r15\/PCZXTBJMLNA6RGyzuWtlfKAR\/NIHJP1eijqyZUPkBN8QR\/lfwvTkzRG1my12+GLyGjKZL2hgsiFkE7pv\/z2+pEVkgbLuCjvQUSdRdtZERaqqHcZUB3n2PaH+XfCt0XZGZK4d48Cr0H4gcSQYdQAYuRB7F3nmJUT8vRcTBdBoSFgMN+ZJAOoNi6xa7Nmd904x7Zommw6KLp+GbxoRaJ5XCEKEr6LQxqqitPJlm\/aTC3tpopW1EMidJ3OZdwORDhdQ\/F2LXCGV\/NGvBZ0OBtIwU2rBRFMw6H5ok2rDwYHpW3DqfiPJQdVK8fozfpXffH2G5VJNfEfobaAcMUV8XPghZ3+wOCKm2mH3wv5wXa2icsGyei5hTlmHdQByJotYu6PKqB2qYePcsQxYpFiXxj86gIwSdTtCMnj2G9XG\/6zUJCBtNvaiM6zF9kFb3RlydZjkLASbInKbGRIR6YPT4AehR48lUGmrOVQmzNZ5G+ozXsFOrUXNeP5Y8JYJnzu3elmDkmy8tI1lXHNaw3MJHjr\/qQaW4jWfHehw7yIx327vziGsyAuz32la8DH9HlFpPyFWAL9NOB9VN0xdcMCluglmjiYq0mpnziL8WevjnfoQXHaRhyE\/1iUSbI9pwNHBNTCO+xOjJyikm3sK9bvQickXIRsWB1nuEkTnAn5mBkQ6+g1AxIpe3C9AHeyW32XIiqjpPcSf7mOekf3HwDe6JgPVS8etC8edaNZPGHYm3Qftf41FIcM1foEqX1S7ot8wMjLxP7f5je3xj7VEBHvJm6UJePCf9k+H4mc9YA9IdAzCc3v9pEl2x1Tkz7Xa5Hf3GbfOvJsp0jJk6Is4HFPeu8SzQ2Cj3WEBXdz86uWMe9Qn\/\/4PkNY1r94t5SvwuxeUrpAAzFlKowpiT+ACNZoUYWXmVzIZLnj8v\/48FcGHxHkd+PwTWhP+fNyvGjlcenUAUTfckUJw1\/q7MSyeDNma7d0AfC0+8RXCPtfpqLSRqfwOMZULc8iHWhdwcz8B3yF5CQsVOitTHNtg1dlYksHSMDw26upWWx\/J325ZG2UGNE57K8Krwdbj\/rCoC5tw5e+ln7zPEbRVPNskIvkKqVzpcXmb8FmIE9epjvgNuvIK3UcdAbfXD5JNklQ80lHIMShYAxJS1rTlyDVbw4mgncCxzKldVTVgIRGghjgsOvjRmvI80+UyGT0fFqcm+583fEJIMwWhJR9aR4PO9mqLjmieh\/M4EFWv8ZvliGD9gu0yevS+czP0AklQnXx92JeYU05RRmkMGIzJnL0ZAcpvM9voiCdtFBzxRx3lLpMBbvsuVIfAUQIqm6slnGwFppk5vfPIqVIqUZkbmc\/e+O4fW00Jpkp5muiwP9KrR\/YI1D4p4VaY8i5Y0noUYSe5xBkAREq2O\/GVg7U3Tc9at353XULhrTECrebqdEgvBarTnG6kAwMA3lcrjQ10W5qHZjB0zMthalLzUM4O+2gxtLlL7IADImLbhMS712hHLKq9j32URNcesRRtmoHxVokB9Rn0tTIgGXAiecAFhQd12HtP65LIygbkfg4L+7XtZzZSidKbFC++aS0jLbkFreD3hfpJPS4bofbLPbpqcZuXtHQth7p+\/uMuPXCF9CiE6O3fM28pWwEUhDxNwGtyIT\/QsZ44D+ecRKKbSCSIyv2I8xBS5RIfbuxKz2jK9v++d3qCVHDKMdI4rXvj1M90k+tT6YNhv5DIqDlcEJXGNaXMZWBymcRe4F6WXzuw+s3lR+dG3DID93s9\/yFI\/pzWkdnzb5Mf+NBvm0SsZ\/pTPXxlq2ptxY8d44KUVrRnSXVus5qBCQZQDC9nENdxhZCw7THFQ2x3OCoq\/56zOHwZ9aOg9\/AdXXA0EwF4zPOYKTdI5Gfpb6pSWb1CSXwpGCpTmlDystlst75\/fa\/Et5mtdA+DfxjgA6wxp8Q8KqdbvduDdU1nMIaw7S00EnvVliGzBdPdJwQcSYKRC6K116TgyqyP6oQAms1rk\/23V+x71NqA1dCF9cg2FJ9+RN1TVmWvkLqZm\/9XYe\/GLAHvv4fwXhTjA45cmZ0tQiCWxiMXaDmLsENg1oq7yBgqHG23OP2h8OB\/CMsr1B75yXVkKEguBmyKbMMq5EpErn6QLOc0nwOBX6tk5zGi\/0DAISecpA\/vCgQc9KBD4y2x+Sc8ApsIdzb8dp6mU5Lzvj0qeiJNBsOq+2xL2X8e9dkQxHhkvIVGkTVNfDF1Hl\/jiWfkSNjSk1IR3FeZAqpzmo0RaTWHsKcve6tgeTEdfLsUiaeqIWmO0NfkW9nX0cWAYnZdhgWL44iLmqkibKFijEqRrgn2b3KoQ4GDQCUhCaj5uk395wf5MabUtOZOP9xflatqZUS2n\/Ojv7vEPpFxq7Dsf7U6EYDi4HBbxBjDQp5AF5z6L0lPEBSs0gLemmBItHlTcSWgxi1q2D\/a2tj9hBUU+UgwHvgINECKlHTHxkzPaPLlicWdE9afWjVCjE4PWevQVSLoE77jcQKPZNc7gQ8u1jz+H5MN4bffkqUQImex8h8W6Gb\/BejwsAKYd8bARPKf954cH4UFBzj5nrwoxei5Aqbbp6YTOGzjDZ1bOcrKaDbGzODNSpUUmbk5l6xkfvsDDDbVMXd0unXCFBZz\/G3l3sOOOcnPKK7TO8\/ok\/76LWvJfhZpCJp+QhEGyXvxwelcntUHq6F3fD+EArbfGatnb2flLFo1mS2Jc5U4NM\/o0flTnvebSDRT+MHLhc1qq1XbdTpeT7Ppu+pAuJGHmLlAXUvCNpZvPTdMHUxvlvlQnE3ISMVgWRpk\/dL+qawROyZ5ITS3FR3SgpUIzzSw4fhvynhlSPTnQs50U78MIc9p0Z6GeZVvB+pkM2DkX1lA2mahFGcMXG\/ZfoquQG3\/f9+w48OcaLvIAke+xKOjw05HrVCjjolswHef3R5XW9vNje5ggTc+eFoUxHZq3qfLzI4AJoMX5RftfoIXPSD0EaQ9NQ5HVDcHK1XaTo1mnkjI\/2hiMV4julIE1sZt0E80T2jsCqP3cB7hybaKJBTtV3vsR9w6qyHKmWRMMDe8xh6fZsf8xahE4LRmY+mf08\/kRtgN3jt\/7KfNZWMD4xj+O5bbUFzPEd5QVPn2eNVLLyHyLV4XCo9dD2SfSlJAFW73fKFtbnqhBy77aSNPdYPeMV41P2A+PCOknZGv4gBftJz4Rt9oSkRA75rKeH6rJUhrGUJ5CeVOJrdDfuedU9OBtxvD\/vJOOTpPrkjlyL\/+lp3ey2ZarETlkH7eq06Dv6a5qY8g46j\/1F3W0XhmNnCBIbu7Mn7AbeStvitcJg+MRivRoqMV6Zx\/p3\/iz\/P5FyJ+OZtOlSsE4ioEsj0BIwsKU9JB1zsMe+5Wfp6tzdpzLZ0XFFx4xPxXOZkfKhtApEboRzFkvKPIng9cSGNBhFwchrT7XdHI8EdCXGxfPaMmRgLJxLA8QBIhmXQy4mJiy4NM+hRm0O+GQt\/OCvNPiqAxMEMrhShbKNh6PHz5qLT0m311JLft\/XSv\/YfJEAcPz28ZqlIaYNnK9RM9HTQJcjTVmnfLEFFoBUFoh3JKistWtRN\/OTlHLpS5rrhZsl0cPEHpA8lWiVYjm6lz9H3IMc8qYRjB\/Nr\/tIrwKmrbutUer0Z2MYqN2vSU0+LrApYnkI5CvMrE0GcR4+DhMNyAj4l3rtuTJ9CIGsjsaOXBO8DqqmmuYRAglMGnWT498jhmOqeaDYPX3i\/hgDlg7DZaI7RQyaZChqq4351PCdCZNlHiRouWkYwB8D3BGgrFISsA4TPgEXxDcahfesA9wuRHsO2JlfRrPWt+SNjLhE\/gSELAWAmztWTDekciJ+rEuSOyyJeODU2umueCHVcnxQa0ezRWPBQEnIBE63CmNcdtWNdcrL0q0IFbJAydwER01PlE7T1hCVB7cbataLQ\/fw\/ldSPrnu7OF72CNiXDvcbmnv1P1OKxoh0MCgh3GuxBYQkvU+iWSpPL5nVNgS1IsIokvwg9Rs1oGnfB6cYKcR45bFCB5GadpS1cmclafAUH8Wil6eLsufx+qEAGqXVeshKvey\/u7P4gNGZ0eDUeE557Ql0HbpWnuY6tMW0DEhS5YS8Xl9KnNh4xrrExbVTUQntjQgdQDk6LTF3La+ZyBlOL7gc04PpuK3PmrTFkTKe1xyKR4OHnkq+DJPyT34bZ9v2c8veU4U3oKV+Q3K9vvsHv6M4inOYdc6hm+XJruMpvZjVON9I6l8GhduEsqbq+g\/4AN5uk8+T\/9z\/QZ8SFiBus1KYe822DtnM6be8PZzIBZRJbjM3nGczAGJEegZ6acfeAX+21rtqAzsJE3p2Gi4hKTWtr4arcUMQR2g8LK5RLUHQK2PVvyqp2L8y8hgE\/j8iqw3uVO+gyXYbFo5yyzIyoNYHvgzeNNlzbQF+qMuUs5dguPYs16YXzIcV5lFV1Hj4FzaHScxRADKCYhCr1dPUu+9+uLhiYMajoPYh\/eGe\/8bncCReXUKoguNGlTlpgH8gK2Zxos1dhdOcf+p9uWeXm\/wB5AbTcCmOwu1NneBOMe9kE+JKkSrD4U6zlQzhW4m0jKji0qK5x2haZG\/PLTb63Xf06fBTSVIK6JDhYs6\/p2OmSS4fty\/9ffpyhIspF8hBbiI\/dyLJ2TbM4vFd5GoS2EaClwp7zA1DJ7a4D6c7pBYDOKwkKdnncopEr0lqLtQqrcslwKh0C0L5GLAKzCiwNLnE5PZFvBbsMjRasN33rE1FKgILPt\/tQNTGnCZTczWfSziFaIwCNsRdY0fJ3ha5gTTXA35zvm+CNMf7Mrvu6168eY=","iv":"d74d2b2e8c4717883f8756b9f77f7a92","s":"cf3ea1b58bc07552"}