Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
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","iv":"53e84f9e67ec2a6a65149f7aa9fd4b84","s":"602942101ba8391c"}