Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"21a5c98da9f06ccfaebd95c10cd9b6bf","s":"4c84aca7625f43ff"}