Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"38fde9d322a573db0ead797b31f7fe61","s":"b003e13516141ec2"}