Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"39effc8dbe466306c3c1ef80c680d709","s":"9c8c9bc9194afc85"}