Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program {"ct":"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","iv":"817a258f4c2be78591e36701cb3d1fb5","s":"676bf835778258c0"}