Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program
The expanded power of context: M.A.D.E.
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6ff5ad7553bdbfc84c8b6cbd9f78105a","s":"6918c949a39bc2b2"}