Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"2aeaa48f90697b29dd05fb5117cacd3c","s":"23be61497ba66c1f"}