Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments
Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program {"ct":"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","iv":"d5410e9a0a8e109b2da25f2f397a3c64","s":"685cbb8816ab2372"}