Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"56bda1c4525e98a8ca7250d70e9ac5db","s":"626d1767db957f39"}