Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program The expanded power of context: M.A.D.E.
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Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program 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","iv":"c2c1bede35d3d14b8155e33194fcd5c1","s":"bbbc5484cd90ca11"}