Future of marketing is not big data, it is big understanding: Facebook exec
Posted ByBrielle JaekelOn In Featured,Industry sectors,Marketing,Mobile,Multichannel,News | No Comments{"ct":"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","iv":"4fa7092a674d7492748543ffbeeff5ee","s":"154d88c662f06481"}