The good old days: Why nostalgia amplifies brand collabs in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"8146811d0011643b774ccc48fc0f4c41","s":"4043e1e726d9c983"}
Team Wang x Want Want Year of the Tiger gift box. Image courtesy of Team Wang