The good old days: Why nostalgia amplifies brand collabs in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"821c83da74836eacf0c6c06624f836e8","s":"9c8a7bb6941d1da5"}
Team Wang x Want Want Year of the Tiger gift box. Image courtesy of Team Wang