The good old days: Why nostalgia amplifies brand collabs in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"1502e2aa0b5339ece87aecbde8839347","s":"2b0d06e182b32a87"}
Team Wang x Want Want Year of the Tiger gift box. Image courtesy of Team Wang