The good old days: Why nostalgia amplifies brand collabs in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"6e9a5425688a1eb9437b789ae07608ac","s":"93616848f0c379e9"}