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The instability of China’s top livestreamers could be a blessing in disguise

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Image credit: Li Jiaqi's Weibo Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Image credit: Li Jiaqi's Weibo

 

By Kim Leitzes