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The logic of livestreaming in China is changing: What does it mean for luxury?
Posted By
a Luxury Daily columnist
On
June 29, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
By
Avery Booker
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RTtgWI3ZHOxUty3k65yCdjsUdtC8a\/iJ+4ap+nKdiqvymfxUQHjnOQGNTSgKNPsDBLkD+CiT5pr2aDyUc0huWlM\/73WfZqA55\/6fe\/zrz8YRG7X1J49iHA2Io9iP9r59E5Ah1lU7ZGAnuRE\/HAT1FtuXDNmzBWFfT+9HWybK\/QzfYN4ClJdU3GuCkb07FRosoEz5cXERhvHRAB+TMNWa6kRFL07SxYmzuYSgO+67mvENokirghLR\/kzJOmvWrjfLqlKA020WEPCXSMjMwA5sVbhtB0VRTvWpbGXNJDLzw7Jt98T5YIrtho5k04dOB2APf2CP66amnEheXUsEdjTL774\/1zZbP6zh8i5fKNf5COYeeGIInjWa44WVGFnuLzskNSXArWtdxz+CITVpl+q3nTy8RltghAdLGzCW1Cwx2ufzeElXGfKJ\/jvJy46O6FDD12jhuWVZlQ8LjiOiDLDBlQg19qDh3X44Shkc4sThZv5k1YWG9G0nL6XRmKMtH+y13KRv+5CXphNDbmwabgkYNcSrewJcaHsPLJO3INL6QNPe6b1Q4QIuJUYevsNwyxcwX9BrTjndYi+208pvkaxHlnk2MN9fWJ69fgEfzsPRJJOpc03XcAd9TVH+9kPWDlbppy\/RBRQymjZY4HzNGDDM2aY1LC0qkdlmmgPktY6\/N8+uAAW2Js\/4dRzzx3P7P3xX0PU8QLsaroyDHwHLKbnDDDiSi3+RdgbTABRF4H18BXNdmeqZ58u9mMvapsvRIJRjhu3m71ZKPYvjyBoi7BDvGFpQGQoNm6cVbhNVaLyG2ez20hImrrZFgnK6NFDwDv8UV\/cZ9m0885xwrFWRZ5e3NVGChrfILEZ+sYm5Kk\/+TQ0IfCE7ybOoEnKFpIenkDwheRLoHa4VGgXJGBc36MOe7UDXS9DWxYqdMrE7Bxeg+SVcNmEun9FnpFtadgEZrTpZ8aMDPfRXYBsVy7LzKIQXdXso8K9cn\/iFUUrTDTutz4P4bWytkJf7XEND8mkXHj4wZ9xkRHZgctwyoAGdpFoc7Gz8OqhqzS3mDI4qYA4QXzgdHQs\/GckJqbksYi4JctpBUoQpIYLXH4J1eWX07WoAC8LeQcMQu6BlJ1kIm7g6OrHdwRTvms1dzTyy01YbfW0tXXzHATGrGU8zuTqKcvkDoy4xtIMEf7i3uVij1xc9XvXP352HyUnkhP\/0Ax6JWpz5ap3EmdPZgBAOOQJVd+ecyhVOzrgFUz4z\/ASSeV3vu4CItv\/NMWlOTHS2071f+djnUeVWMeXWzdaJqiutk68aPw8kMSFujESD\/M8DzpSBht92MiWpK+FwaitjZYaSiMIHZPXfp0h8h8WRPatAItFcIrUEzFFEsI19pdkdScRIskedA0EPUEII2CbMoZvSsqxvBy7yZ+HEWhrMAdvNy\/Fj6HwE76E8YVMi6iasoeLQBJvZVZGMt1MXqLDZ\/P3rqcTMy7i3TIPQfOOtIbq8dAmP+qwK0LFoym52clMDCeFSUtSSbdQ0c0d+tRukr8dcogi17csvPgxgkRJcFTumu9fwqD7f4WrYB2dCwp83IEZnbCWOs71r6cqG+sf1YU41uoJLrWjNqFQEtrVQy++2c5r7va260Qo4OvnzdaEYn3a2IoEebbKQ58K1gl0Cj7xdlR4DEDEZM8PHisYZny\/6uzgGfncOT8FxIInKWwKX1i24OpOGogU\/kNvR5ZT1Wjv7jzNuvzxqeFHwhDIHJso7vRenolkj0bXKbBCp0PsK0X5K9YWDf5X7aPOl7XtHt1QdouuITxzmlTGZ7EJiFzu8zg0G5zplQZr\/kugBxMrNLau3+FPtis+MfxoIQaRfP8+Bq+CR58d70pxcOe74OMXm8SK8UV+TjtMi4Xpe3Oheox\/ZT\/yPCkH72LQTSUUHbnpa\/IOSWYzuh5Ta\/S19JMKVLnxt5Qe\/qICMUFoQiaW7Hbb9sUWRXUNrjnh+0G3FOsdep6Wnna0nLM+z8ZjKvqf+QFZrY4+LMLQdowTDZ+QBcu\/PmLQzenEj0v9w\/ojHYKVDc5pbkNIV4mqEyEGtHhhyKknfi4JH2NTmW5+7E2mhnwyB+jIprsu8Nq4fBEk35SEl6l+eNb1Sot2y1zxGK5Gd+wy7zO7gex5GClqj3oe4PCm5K27I8ytWQbjztV6zawU7\/G6YQfgUD+tJi1vALt\/6zJiNzU+CuDoMNM0pLSyi81fZMPdcHfKNDja2Fj2ykxEPs3KR8Trfw8CEW14BPvggU5N0DY0VKW1y95duap6qZH9uE\/MrlV0rpb\/z97IJ9SGliDlN9vN8J1YUB\/oOyws8yMZ\/DZG3PQCngA25AzmvmzKXpOg\/9nSSo3fTvzHxhfgUYv2F5sMN3KQE6YYNDHHH47C\/3LKyGSmNdh9Tn+ScV\/ZL+JqVFX4+Ava\/e0K7+d5FbT1YF2yhQEGWH4VlToUfN9usdAQnW3DaDOVipkjJl8e26xevKbM3\/2g+n\/hbjAcuCVG7LgGSVwwlzA86SLNolPAmwVfSw3fyIPiSmvWUuJbZGtSStvIVNLqSr84PbVH3MdydsufqZB3bzc1i9MLwdIAOfUeb2IMy1Tty18Ws\/HL0Sklj0upOR7MHfc1q22Q2yW2RjcIssQqXwNuFWltSGXcXtjLhkKxnqz\/i0pPaA\/gcTP2Ih15UpS0UhmpEzsEb5vNaNtZi4BYFpbYExaiVrCiIAHWjj9EjVjPyAUbNOCJ1O6BUMPPqYwNsYEJy1OQNxtnU3tswhw4GX1qZh+U6ogZ5dhwHmf1Chi\/KxmoZhsBmjJBBHdTrhgrRM+rw5HoTuN1y9QAv2pwJllFTObEA3sq2LgaNtVNdscFROn6\/UN9j8iMJM4AvZ0AzcU3fIm1afNkdtUAiKj21jASS16yWS8wYsZXi+tFUzpeffSo+GFEJRrCzomgc4gyXueKd8oTy4H38oUx5V7dEcf7k\/O3E1FkaCIUijyi03NcVHQUtblZXLu8bFSdpvMYYTm68HqdOBqqOnlP0zaOQ68M6gszm16KFXr3LbAMccBuf+AjFzbbzetUNxihmi+Iec0z9qffJsvWLsOgEmRmN7+ZVMd4YpDagtG3KhLhE825hEwMLQ\/nuhbsNJk1gU3URm0yYEJUByWycodnqSKzOBJtutST4Mn74FZgH\/A3VLEjXWn4YldUfbozYexXOBPtWulxlTj+ulcsEmAzNt9MnXCwEakn70\/zFY\/J2ZAVa\/WAVNXpqwDQ6FYFnoaaG4To+PTOStQ+qPqaVbZPIwjxsZm0mw0VFYycjB2inG2WGZLNe4LR6VyBZzWeBYTNfr5usB\/3fSnlTPz8vkWPj\/6WBzLYfgJIhneTmus8jYo0l\/3DVrxi6S6ZUN05umdP+ynDEBr+GCDHvTD4alrKuGkkIYrbwhe5upQhhDaC3dLhPP\/+5YOk1Kj4QdDmAZK\/9j4ibVkUk4VS4UwEHjCSmGHylttl3HCjCD86VrfvxVWghG6c\/W88GRko8Tbq10E\/XyeZVmd\/jUp+JUarDLILh\/LjcYXKWX+oYYM+cQxcd6SrP6GCnvrwz7x7v0K6tr5RMIkbswJV9PgJby4bLVGibcpYrk6Mhce0YmZlfrJ09LV38yF+MmnFTreqECCa74qk8yKDCOErptgeqmAeCzhD67\/Vzv+85e5CKfwe24+txVaNbgIX\/dQYXTVTgX5MueB5kZcNRIDiIk0+HpsdZe48t4cMI6bvFfgaMVsInZVYvzecmrIOx4xE6OdFpYzDBz5W042CICjghqBz0yLF91WnKfqJl+ynCHE4tkIMbLP\/0mhp+eq4QO95RKH7EosH+6dXrg1uWEPkWNE3YQWtYnWb0WDItfTRoTKnKa88Wyo+DG+ddYBQyUCRAE2mDopJ6m074t7ecPFq8vKF2xJyaCnyzY3T08O6SPPTPjiGCjXVGjXFp1ZPWpIJ\/7L3YTT6u3bpIiBErozsrCF8fLfRnkON8\/nBhGyKiTdSfaK+N1TO26sd7Ost9vdBbkvAD5HuMRITpknB8nbHRuhn2y+63MGF3XYRVi9FFX9eE2iHcZvn04dppwh7ibwrTkR3WftLjwsc2fTiU1VzzIqXJ\/laG1oMZINpcvEc\/IrGtChEvGxutIaB\/WHziyQdCLzZY4G9xixwsRdRkxDk9DXAEuQ8XKR3NuTZ1Tz+JZn4CGrTe7g3Zsa4gmThLDvesjFVkUVSqkZP83MyEQQr9cU9rPMAqm2n9VGd2XLx0dm0bLqd4SA9WpnU9KKDEsIiqHmM9ws3idBuZPgOTIowPEKW7j+Yy1PjrwT7pIAtj8qWLE90w1\/trev+kKJKE4VBfVRWOoLwVwXP+7GfeB+2qxeL7GEUcSc+5bPYMjgdaBQLJZp0WhdblvQThXe40rLroJztpZEAylFueuozaK3BUTlsxKhO0nzySSioDNT\/MQ\/CFHw7kgN4OMDN0qSfDvOirpVpzxH\/2muV71jQk=","iv":"480d4d3ebcf25729a87d6647a6d96065","s":"d576a204a78b96c8"}