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The logic of livestreaming in China is changing: What does it mean for luxury?
Posted By
a Luxury Daily columnist
On
June 29, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
By
Avery Booker
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","iv":"6646a7c1b98d46483e21b5efa7b692ab","s":"079410bd5faeee8c"}