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The logic of livestreaming in China is changing: What does it mean for luxury?
Posted By
a Luxury Daily columnist
On
June 29, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock
By
Avery Booker
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","iv":"7ad6c7bd8084b1116a640986013cbaff","s":"d536026c1e39e46a"}