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The logic of livestreaming in China is changing: What does it mean for luxury?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Image credit: Shutterstock

 

By Avery Booker