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The Luxury Brand Playbook for 2021: Copying what works in China

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Image courtesy of Cartier

 

By Avery Booker