Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock
The luxury trap: Why it is a mistake to define luxury by price
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"ad6faf1d59e56df778e6f097b080d74e","s":"a7e438cd9921aea2"}