Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock
The luxury trap: Why it is a mistake to define luxury by price
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No 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","iv":"0d4e9a0fcc633680990bc73fddf2adf2","s":"43da1c599635aaaf"}