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The luxury trap: Why it is a mistake to define luxury by price

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock

 

By Daniel Langer